MAKINGTHE
MOST
FROMYOURWEBSITE.
www.natiive.com.au
Why Have a Website?
• How do you get your message out?
• Print Media (Magazines & Newspapers)
• Radio & Television Adve...
Traditional Advertising with Yellow Pages
Over half of the Australian population does not
even want their Yellow Pages c...
Traditional Advertising with Yellow Pages
Yellow Pages revenue fell 35.2% in 6 months to
Dec 2011
- Australian Business...
2012 218 million
7
Growth in Monthly Web Searches
2011 118 million
2010
2009
88 million
62 m
- MYOB Business Monit...
Percentage of Australian Businesses Online
Nov 2010 Aug 2011 Aug 2012
In NSW Online Payment
---------------------------...
Why Should You Have a Website?
• Online Web Searches Increasing Fast.
• Are Your Competitor’s Online?
• Order Takeout f...
Why Should You Have a Website?
• Is the Internet still a great leveller?
• Is it a confusing place?
• What works for on...
What Type of Website Should I Have?
• Informational
• Brochure Style
• Portfolio
• Blog
• e-Commerce
---------------...
What are the Ingredients of a Successful Site?
• Appealing Design
• Compelling Content
• Properly Built
• Effective, E...
Can I Build a Website Myself?
YES.
Making the Most of Your Website 11
Should I Build a Website Myself?
MAYBE.
Making the Most of Your Website 12
Free or DIY Options to Building a Website
• Joomla
• Bloggr
• Wordpress
• many, many more…
--------------------------...
Calling in the Professionals
• Freelance Web Designer
• Small Design Studio
• Web Company
• Outsourcing
-------------...
Outsourcing
• Like being an ‘owner-builder’
• Need to be absolutely specific in what you want
• Look, Position, Order, ...
Current Online Trends
• Social Media
• Integration of Social Media with Website
• Mobile Sites
• Apps
• Blogs
• Plac...
Social Media
Making the Most of Your Website 19
Social Media Users in Australia
Youtube
Facebook
11.0 m
10.7 m
1.8 m
1.8 m
1.2 m
---------------------------------...
Social Media
• DO engage your followers.
• DO post regularly.
• DO what you promise.
• DO inform.
• DO mix up the way...
Integration of Social Media on Website
• Crossflow of Information.
• Ability to have people ‘like’ or ‘tweet’ your blog ...
23
Why Are
People
Browsing On
Their Mobile?
Convenience.
Making the Most of Your Website
Smartphones Accessing Websites
• 4 out of 5 websites are not optimised for smart
phones– smh Sept 8, 2012
Making the Mo...
Apps
• Dedicated icon on the device (Not a URL).
• Specialist developers to create.
• Pass through an extensive Apple a...
Responsive Website?
• Responds to resize to fit the device viewing it.
Making the Most of Your Website 2
Blogs
• Easy to add new stories, images, content.
• Add commenting to blog posts (engagement).
• Integrate with Social ...
Google Places / Local Search
• Confirm or Create your listing.
• Don’t keyword spam your listing.
• Try and fill it out...
Web Metrics
• Analytics
• Get it installed today (it is FREE).
• Learn how to read the metrics.
• Conversion Tracking ...
Review
• Great opportunities available online.
• You need to decide what the goal or conversion is.
• What sort of webs...
Review
• A professional web company should be able to
create and deliver on your goals – for a fee…
• How can you inter...
www.natiive.com.au
Thank You!
Making the Most of Your Website 30
Making the Most of Your Website Presence - NBN Guide for Business by natiive
Making the Most of Your Website Presence - NBN Guide for Business by natiive
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Making the Most of Your Website Presence - NBN Guide for Business by natiive

In 2012 natiive was first asked to provide advice and leadership to business about to receive the Australian Government's National Broadband Network (NBN). Focusing on Web Design Wollongong this officially endorsed seminar asked questions of business websites and provided guidance on their online strategy. More info at http://www.natiive.com.au natiive Web Design 1 Burelli Street Wollongong NSW 2500 1300 78 33 11
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Making the Most of Your Website Presence - NBN Guide for Business by natiive

  • 1. MAKINGTHE MOST FROMYOURWEBSITE. www.natiive.com.au
  • 2. Why Have a Website? • How do you get your message out? • Print Media (Magazines & Newspapers) • Radio & Television Advertising • Cold Calling • Direct Mail-outs & Letterbox Drops • Signage & Billboards • Yellow Pages Making the Most of Your Website 2
  • 3. Traditional Advertising with Yellow Pages Over half of the Australian population does not even want their Yellow Pages copy delivered. Moreover, a large number of households throw their copy unopened into the recycling bin as soon as they receive it. - Core data survey, 2009 What are the stats in 2014? Making the Most of Your Website 4
  • 4. Traditional Advertising with Yellow Pages Yellow Pages revenue fell 35.2% in 6 months to Dec 2011 - Australian Business Spectator Yellow Pages revenue fell 22% in 12 months to Dec 2012 - The Australian, 8th Feb 2013 Yellow Pages may be reduced to ONE book for Sydney & Melbourne this year. - Smart Company Website, Early 2012 Making the Most of Your Website 2
  • 5. 2012 218 million 7 Growth in Monthly Web Searches 2011 118 million 2010 2009 88 million 62 m - MYOB Business Monitor Online Special Report. Making the Most of Your Website
  • 6. Percentage of Australian Businesses Online Nov 2010 Aug 2011 Aug 2012 In NSW Online Payment ----------------------------------------------------------------------------------- 35% 39% 43% 41% 19% ----------------------------------------------------------------------------------- - MYOB Business Monitor Online Special Report. - Digital Business Gov (www.digitalbusiness.gov.au) 7 Making the Most of Your Website
  • 7. Why Should You Have a Website? • Online Web Searches Increasing Fast. • Are Your Competitor’s Online? • Order Takeout from the Local Thai Restaurant. • Find a Local Builder for a Home Extension. • Search for that Perfect B&B Weekend Escape. Making the Most of Your Website 7
  • 8. Why Should You Have a Website? • Is the Internet still a great leveller? • Is it a confusing place? • What works for one, may not work for another. • What is your Goal? • What is the ‘Conversion’? Making the Most of Your Website 8
  • 9. What Type of Website Should I Have? • Informational • Brochure Style • Portfolio • Blog • e-Commerce ---------------------------------------------------- • Static Site – Web Designer updates it / You use software • Dynamic – Using a Content Management System (CMS) Making the Most of Your Website 9
  • 10. What are the Ingredients of a Successful Site? • Appealing Design • Compelling Content • Properly Built • Effective, Easy Calls to Action Making the Most of Your Website 10
  • 11. Can I Build a Website Myself? YES. Making the Most of Your Website 11
  • 12. Should I Build a Website Myself? MAYBE. Making the Most of Your Website 12
  • 13. Free or DIY Options to Building a Website • Joomla • Bloggr • Wordpress • many, many more… ---------------------------------------------------- PROS CONS • FREE. • Setup in minutes. • Some great themes. • Easy to use. -------------------- • You’re compromising • Same look as others • Security & Hacking • Add extra functionality Making the Most of Your Website 13
  • 14. Calling in the Professionals • Freelance Web Designer • Small Design Studio • Web Company • Outsourcing ---------------------------------------------------- PROS CONS • Professional Outcome • Tailored to You • Training & Support -------------------- • Cost • All are not the same • Long Term Relationship Making the Most of Your Website 16
  • 15. Outsourcing • Like being an ‘owner-builder’ • Need to be absolutely specific in what you want • Look, Position, Order, Workflow… ---------------------------------------------------- PROS CONS • Cheap • Access to Experts -------------------- • Your Time Managing • Yes isn’t always Yes… • Communication Confusion • Security & Hacking Making the Most of Your Website 17
  • 16. Current Online Trends • Social Media • Integration of Social Media with Website • Mobile Sites • Apps • Blogs • Places Pages / Local Search Making the Most of Your Website 18
  • 17. Social Media Making the Most of Your Website 19
  • 18. Social Media Users in Australia Youtube Facebook 11.0 m 10.7 m 1.8 m 1.8 m 1.2 m ---------------------------------------------------- Social Media Statistics Australia – January 2012 20 ------------------- JAN 2012 JAN 2011 ----------------------------------------------------------------------------------- Twitter Linkedin Google+ 6.7 m 9.8 m 1.0 m 0.7 m NR Making the Most of Your Website
  • 19. Social Media • DO engage your followers. • DO post regularly. • DO what you promise. • DO inform. • DO mix up the way you deliver your message ---------------------------------------------------- • DON’T have an inactive profile linked to your website. • DON’T just tell, listen! • DON’T just sell (in fact try not to). • DON’T ignore negative feedback. Making the Most of Your Website 21
  • 20. Integration of Social Media on Website • Crossflow of Information. • Ability to have people ‘like’ or ‘tweet’ your blog posts, news or pages in general. Making the Most of Your Website 22
  • 21. 23 Why Are People Browsing On Their Mobile? Convenience. Making the Most of Your Website
  • 22. Smartphones Accessing Websites • 4 out of 5 websites are not optimised for smart phones– smh Sept 8, 2012 Making the Most of Your Website 14
  • 23. Apps • Dedicated icon on the device (Not a URL). • Specialist developers to create. • Pass through an extensive Apple approval process. • iPhone has only 30% mobile market. • What about the other platforms? Making the Most of Your Website 24
  • 24. Responsive Website? • Responds to resize to fit the device viewing it. Making the Most of Your Website 2
  • 25. Blogs • Easy to add new stories, images, content. • Add commenting to blog posts (engagement). • Integrate with Social Media (engagement). • Shows you are still in business… • Google loves fresh content. Making the Most of Your Website 25
  • 26. Google Places / Local Search • Confirm or Create your listing. • Don’t keyword spam your listing. • Try and fill it out as much as possible. Making the Most of Your Website 26
  • 27. Web Metrics • Analytics • Get it installed today (it is FREE). • Learn how to read the metrics. • Conversion Tracking • Place it on interactive elements • Contact / Enquiry Forms • Feedback Forms • Booking Forms • eCommerce Carts Making the Most of Your Website 27
  • 28. Review • Great opportunities available online. • You need to decide what the goal or conversion is. • What sort of website do you need? • What are the essential ingredients of a good site? • You can do it yourself, but... Making the Most of Your Website 28
  • 29. Review • A professional web company should be able to create and deliver on your goals – for a fee… • How can you interact with potential customers? • Track it. • Keep it fresh. Making the Most of Your Website 29
  • 30. www.natiive.com.au Thank You! Making the Most of Your Website 30

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