Case Study 2014
Brand Essence
Brand Essence
“Passionate about what we do”
• Healthy
• Fresh
• On-the-go
Brand Essence
Marketing Mix: Product
Sandwiches, soups, fruits, juices and desserts…
• Promoting a ‘healthy lifestyle’ (ch...
Brand Essence
Marketing Mix: Price
Cheap, affordable and ‘totally worth it’
• Attracts business workers during lunch hour
...
Brand Essence
Marketing Mix: Distribution
UK company looking for global expansion
• Centralised in heavily business-popula...
Brand Essence
Marketing Mix: People
Service quality to enhance experience in shops
• ‘Mystery shoppers’ report quality of ...
Brand Essence
Marketing Mix: Marketing Comm.
LOGOS – FOOD PACKAING – POSTERS
Brand Essence
Marketing Mix: Physical Evidence
Quality design creates approachable shops
• Colors: red, white and natural ...
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Pret a Manger: Case Study 2014

Pret a Manger is a fast food chain based in the United Kingdom. This presentation features a case study on the company, it's brand essence and an analysis of the marketing mix: product, price, packaging, distribution, marketing communications, and consumer information. This presentation, it's content, design and layout, was created by Matthew Eriksen for an undergraduate course at the University of Westminster, Business School. All logos, designs, taglines, slogans and facts/figures are rights of Pret a Manger.
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Pret a Manger: Case Study 2014

  • 1. Case Study 2014
  • 2. Brand Essence Brand Essence “Passionate about what we do” • Healthy • Fresh • On-the-go
  • 3. Brand Essence Marketing Mix: Product Sandwiches, soups, fruits, juices and desserts… • Promoting a ‘healthy lifestyle’ (chemical free) • Hand-made products from fresh ingredients • Charity donations
  • 4. Brand Essence Marketing Mix: Price Cheap, affordable and ‘totally worth it’ • Attracts business workers during lunch hour • Suitable for those on a budget and those not, for example the Royal Family
  • 5. Brand Essence Marketing Mix: Distribution UK company looking for global expansion • Centralised in heavily business-populated cities • UK: London, Bristol, Cambridge, Manchester, Glasgow… • Global: New York, Tokyo and Hong Kong
  • 6. Brand Essence Marketing Mix: People Service quality to enhance experience in shops • ‘Mystery shoppers’ report quality of service • Feedback: in-store reply cards, telephone and online • Management meetings: based on feedback, + or -
  • 7. Brand Essence Marketing Mix: Marketing Comm. LOGOS – FOOD PACKAING – POSTERS
  • 8. Brand Essence Marketing Mix: Physical Evidence Quality design creates approachable shops • Colors: red, white and natural materials (wood) • Atmosphere: fun, relaxed, approachable, clean • Employees: casual dress, friendly nature

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