Page2
Table of Contents
What every SEO Campaign Strategy Must Include!.......................................................
Page3
What every SEO Campaign
Strategy Must Include!
This paper will explain how your business can compete with some of th...
Page4
Page 1 of Google is the Summit of
Online Marketing
Google is the “Big Dog”. Google
controls 80% of the search engine...
Page5
Search Engine Optimization Overview
Organic SEO is not a fixed science where anyone
can simply step in and find succ...
Page6
Mobile Friendliness is NOW
MANDATORY!
Without fixing the foundation of your website to meet Google’s expectations,
i...
Page7
Website Analysis Often Overlooked
Don’t get scammed! Many SEO companies completely
leave out website optimization. T...
Page8
The Unfortunate Truth about So-Called
Expert Internet Marketing Agencies
Many business owners have felt left out in ...
Page9
Talk to an SEO Pro Today!
Impact of Mobile on SEO Strategy
To put things in perspective, in this recent article on M...
Page10
Keyword Analysis (In-Depth Explanation)
Keyword Research is the cornerstone of every one of our National SEO
campai...
Page11
On-Page SEO – Website Optimization
At the Mobile SEO Pros, our primary
focus is on thoroughly optimizing the
most c...
Page12
On-Page SEO – Website Optimization
Initial SiteMap Creation - Sitemaps are important for telling search engines
whi...
Page13
Content Creation & Optimization
Writing for the web is much different than
writing for print. Visitors come to a we...
Page14
On-Page SEO vs Off-Page SEO Revealed
Many SEO firms just attempt to optimize your
website and completely ignore the...
Page15
Why links are Still Critical for SEO?
Links are still the primary basis in which the search engines determine the
i...
Page16
Top 3 Reasons Why Most Websites Fail
to Get to Page 1 of Google
(1)The most common reason a website doesn’t rank we...
Page17
Our Unfair Advantage Revealed
As mentioned before. It can be very difficult for businesses to build a
consistent hi...
Page18
Variety and Consistency is the Key
Every one of our SEO campaigns includes a consistent flow of link building
to so...
Page19
Our Proven Track Record
Getting a website onto Google's page 1 organically is a monumental feat.
At the Mobile SEO ...
Page20
We Are a FULL Service Firm
The Mobile SEO Pros offer guidance in all facets of online marketing.
We know every busi...
National seo strategies that work
of 20

National seo strategies that work

Powerful Online SEO Marketing that works for Small Business. eCommerce websites. Top SEO Methods. Award winning
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - National seo strategies that work

  • 1. Page2 Table of Contents What every SEO Campaign Strategy Must Include!.................................................................................3 Page 1 of Google is the Summit of Online Marketing ..............................................................................4 Search Engine Optimization Overview .......................................................................................................5 Mobile Friendliness is NOW MANDATORY! .............................................................................................6 Website Analysis Often Overlooked............................................................................................................7 The Unfortunate Truth about So-Called Expert Internet Marketing Agencies......................................8 Impact of Mobile on SEO Strategy..............................................................................................................9 Our SEO Strategy – Quick Cheat Sheet ................................................................................................9 ..........................................................................................................................................................................9 Keyword Analysis (In-Depth Explanation)................................................................................................10 On-Page SEO – Website Optimization.....................................................................................................11 On-Page SEO – Website Optimization.....................................................................................................12 Content Creation & Optimization...............................................................................................................13 On-Page SEO vs Off-Page SEO Revealed.............................................................................................14 What are Links and why do you care?..................................................................................................14 Why links are Still Critical for SEO?..........................................................................................................15 Inbound Links = Domain Authority ........................................................................................................15 Top 3 Reasons Why Most Websites Fail to Get to Page 1 of Google.................................................16 Strategic Inbound Link Building Works.................................................................................................16 Our Unfair Advantage Revealed................................................................................................................17 Variety and Consistency is the Key...........................................................................................................18 Our SEO Success Strategy....................................................................................................................18 Our Proven Track Record...........................................................................................................................19 The Mobile SEO Pros is a FULL Service Firm........................................................................................20
  • 2. Page3 What every SEO Campaign Strategy Must Include! This paper will explain how your business can compete with some of the biggest names in your industry through proven SEO strategies. We will also reveal why most SEO firms have continued to follow ineffective SEO strategies that simply DON’T work anymore! The fact remains that the vast majority of consumers today search the web before making a purchase decision. In fact, people now search the internet on mobile devices just as much as on PCs. This means two things. Number 1; it’s crucial to be highly visible on the web. Number 2; your online marketing strategy must include mobile. Unfortunately, most SEO firms simply don’t offer mobile strategies as part of their plans. This is a major oversight because as of April 2015, Google requires businesses to be mobile-friendly and includes mobile as a ranking factor. Why did Google do this? It’s quite simple. Consumer behavior drives what Google does, period. As consumers continue to rely on mobile to search the web, Google will continue to showcase websites that are mobile-optimized. This is why a mobile-first SEO strategy can be a huge difference between your business getting to page 1 of Google or going NOWWHERE FAST.
  • 3. Page4 Page 1 of Google is the Summit of Online Marketing Google is the “Big Dog”. Google controls 80% of the search engine market while all other search engines share the remaining 20%. When it comes to Mobile search, Google is even more dominant. Google owns 90% of the mobile search market today. Unfortunately, there are only 10 “Organic” plots of land on page 1 of Google and even fewer on mobile devices. Every company is competing for that small and most sought after piece of web real estate. However, by choosing the Mobile SEO Pros you can outsmart your competitors that are completely ignoring mobile searchers which equate to over 50% of all web searchers. We Are Experts at Mobile and Traditional SEO We are a full service online marketing firm not just focused on mobile. However, when the company was founded we understood that mobile search is where consumers would be searching online the most in the future. However, our SEO strategies are not just about mobile search results. Our campaigns are designed to get high organic ranking results for desktop search and mobile search. With us you get the best of both worlds!
  • 4. Page5 Search Engine Optimization Overview Organic SEO is not a fixed science where anyone can simply step in and find success using a cookie cutter approach. In fact, it’s quite the opposite. Unfortunately, most companies in this industry are still using old antiquated methods developed years ago that no longer work. To make matters worse, most are unaware of what methods do achieve results that businesses expect when they hire them. This is why you must be very careful about who you choose to do this essential work. High level, professional website optimization requires many hours of analysis and investigation by qualified SEO professionals that keep in mind all of the current algorithym changes while considering the big picture. If done correctly your website’s online visibility and conversions rates can increase dramatically. Thus, saving you enormous sums of money that would otherwise been spent on advertising campaigns. Let’s face it, getting to page 1 of Google can be very difficult for most businesses. Google raised the bar by requiring every website to be mobile- friendly or face being wiped away from the mobile search results. We emphasize this point because mobile has become an integral part of a solid SEO strategy.
  • 5. Page6 Mobile Friendliness is NOW MANDATORY! Without fixing the foundation of your website to meet Google’s expectations, it’s equivalent to sending a spaceshuttle to the moon with only half the fuel needed to get there. Destined for failure. This is one of the most common reasons why small businesses are failing to get highly ranked on page 1 of Google in 2015. Are you curious if your website is mobile-friendly? Find out if your website meet’s Google’s mobile requirements. (Continue to next page) Mobile Friendly TEST
  • 6. Page7 Website Analysis Often Overlooked Don’t get scammed! Many SEO companies completely leave out website optimization. The reason they do is because either (A) they don’t know have the expertise to do it, or (B) they sell their service for whatever they can and leave it out hoping they get results without it. For example, when you see ads online for low SEO prices, (I.e. SEO for $299 a month) you can rest assured that company is not doing any website optimization and just taking advantage of the client that wants the lowest price. Before you pay any SEO company, be sure they explain what’s included in the SEO campaign. Website optimization based upon keyword phrases that have buyer intent must be included. Otherwise your throwing your money away. “Ignoring website optimization is like building a house on a weak foundation.” Our Website Optimization Process We deliver a comprehensive website analysis at the beginning of every SEO campaign. We explain the recommendations in plain english to ensure you understand the changes recommended. Once the changes are approved, we implement them right away. This way, your SEO campaign is built on a solid foundation from the start. Without optimizing your website, the likelihood of successfully getting to page 1 of Google is slim to none. We offer 3 different levels of website optimization depending on the difficulty quotient your business faces online. Check out the On-Page SEO Details here: website optimization packages.
  • 7. Page8 The Unfortunate Truth about So-Called Expert Internet Marketing Agencies Many business owners have felt left out in the cold because they’ve been told they need to spend ridiculous amounts of money to compete online. This is absolutely NOT true! Business owners are often presented a false narrative that achieving high organic rankings takes 9-12 months. This is also completely 100% false. As a result, they often get trapped into long-term contracts with the promise of recouping the investment down the road. What happens is they either wait 9 months before asking questions or they quit 6 months in and lose their money. There’s no need for long contracts! All of our SEO campaigns are based upon a month-to-month agreement. The Mobile SEO Pros have proven SEO strategies that work and we don’t need long term contracts to keep you hostage. Our team of SEO experts have been helping small businesses get more targeted traffic to increase leads and sales for over 5 years running. Our team of seasoned professionals can help your business successfully rank highly on Google for your most coveted keyword phrases.
  • 8. Page9 Talk to an SEO Pro Today! Impact of Mobile on SEO Strategy To put things in perspective, in this recent article on Mashable Amit Singhal, senior vice president of Google Search, said “Google gets over 100 billion searches a month. More than half of those searches are coming from mobile devices. That doesn't include devices with screens bigger than 6 inches such as tablets.” That should give you a huge wake up call because mobile-friendliness is a good start, it’s even more important to be mobile optimized to dominate the competition. Our team is committed to helping our clients take advantage of the consumer shift to mobile by ensuring their websites are not only mobile friendly but also optimized for mobile search. Our SEO Strategy – Quick Cheat Sheet Our SEO strategy is based upon a proven formula that has been augmented over the years. This formula consists of 5 major components: Keyword Research, Website SEO, Mobile Optimization, Fresh Relevant Content, Strategic Inbound links and Social Signals. In Short, our plans are designed to satisfy Google’s expectations. In turn, Google typically responds favorably by delivering fast, stable results for our clients within 3-6 months.
  • 9. Page10 Keyword Analysis (In-Depth Explanation) Keyword Research is the cornerstone of every one of our National SEO campaigns. We sit down with you to discuss the solutions your business offers. Then we start our research to find the more appropriate keywords that are likely to convert into sales. Below is a small subset of a typical keyword research report that will be conducted before any keywords are chosen or SEO work is done. The keyword phrases in GREEN are recommended based on relevance, search volume and competion level. We also include detailed notes that explain why we recommend certain keyword phrases over others. The purpose of this work is to find relevant keyword phrases that have good search volume that are attainable based upon your monthly investment. Without doing keyword research, your SEO effort can be a complete failure or take significantly longer than anticipated.
  • 10. Page11 On-Page SEO – Website Optimization At the Mobile SEO Pros, our primary focus is on thoroughly optimizing the most critical components of your website. Our "On Page SEO" strategy is an essential prerequisite to achieving high search engine rankings. Once the keyword choices have been made, we move on to the on-page SEO (i.e. website optimization) phase. Here’s a list of all the On Page SEO Efforts we conduct. Structural Analysis - Website architecture is very important. Websites that are poorly developed and/or do not properly use CSS can harm the ability for search engines to crawl a website. The more resources a search engine has to spend crawling a website, the less likely it will return on a regular basis to re-index a website. We will make expert recommendations in these areas. Missing and/or duplicate title and Meta data - We analyze the targeted pages, searching for missing and duplicate Titles and Meta tags. Missing and duplicate Metas and Titles cause a site to receive penalties from the search engines. Title and Meta Tag Creation / Optimization - Metas and page Titles must be unique and coincide with the content on the page, and contain the chosen keyword phrases. We create and update your website’s title and meta tags.
  • 11. Page12 On-Page SEO – Website Optimization Initial SiteMap Creation - Sitemaps are important for telling search engines which pages of your website to index. We insert code that tells the search engines to go to the website sitemap and index the appropriate pages. Broken Pages Removed or Linked - Broken pages significantly harm the search engine potential of a website, causing sites that have broken pages to have their ranking reduced by the search engines. Broken pages will be fixed/removed on up to 10 pages. Full Canonicalization - Matt Cutts from Google explains it here. A basic explanation and example of this is that if the search engines see multiple versions of your Home page, for instance a .com and .com/index.asp within the website architecture, the search engines will view your website as containing duplicate content which hurt your rankings. We fix this as well. Link Analysis - Broken links significantly harm the search engine potential of a website, bringing penalties from search engines. All Broken links will be fixed/removed on up to 10 pages of your site. We provide an indepth analysis and recommendations for the rest of your website that may also have poor linking issues. Linkflow Optimization - No-follow coding is added to external links (links leaving the website) on the selected pages to keep spiders from following those links outside of the website. This improves the amount of links coming into the website vs. the amount leaving the website, thus improving the website’s authority and ranking.
  • 12. Page13 Content Creation & Optimization Writing for the web is much different than writing for print. Visitors come to a website to find what they need. If you don’t hook them within 5 seconds they’re gone and on to the next website. Search engines also analyze the text that lives on your site, so it’s very important to have your website content optimized. The web content on the site needs to be unique and help your visitors immediately understand the essence of your business and what distinguished you from other similar companies. Our professional writers will make this process easier than ever by doing the writing for you or help optimize your content appropriately. Every SEO Campaign we deliver includes Content Creation/Optimization. We do this to improve your website’s organic ranking results while also ensuring that your visitors get relevant information they need to make the buying decision (i.e. High Conversion Rate). Without engaging content, your website may not convert visitors into leads and buyers as well as it should. We also understand that you are the experts in your field. We realize that you know your products and services better than we will ever know. That’s why all of the content recommendations provided will be approved by you before it goes live on your website. This is just another example of what makes The Mobile SEO Pros a real partner in your success.
  • 13. Page14 On-Page SEO vs Off-Page SEO Revealed Many SEO firms just attempt to optimize your website and completely ignore the Off-Page SEO work. This is a huge problem because On-Page SEO (i.e. website optimization) only represents about 20-25% of what’s needed to get your site highly ranked on Google. The other 80% of the SEO process is Off Page SEO. What are Links and why do you care? Every link pointing to your site is viewed favorably by Google as a "vote" and/or "endorsement" of your website. This is referred to throughout the industry as "Passing Link Juice". The value of each link is determined by the DA (Domain Authority) and PA (Page Authority) passing the link juice to your site. The sole purpose of attaining one-way links pointing to your website from other sites is to encourage Google and the other engines to see your site as an “Authority”. As your site acquires more high quality links over time from a variety or sources, Google starts to trust your site more. This trust is what results in increased rankings and targeted traffic. The problem is its very difficult to acquire links by hapenstance.
  • 14. Page15 Why links are Still Critical for SEO? Links are still the primary basis in which the search engines determine the importance of one website from another within an industry. The search engines pass judgement on your website based upon what other sites and blogs are saying about you. Relevant high authority links from a variety of online sources are what propel a website up the organic search rankings and build up your Domain Authority. Inbound Links = Domain Authority The reason most websites don’t rank highly on the major search engines is because they lack high Domain Authority. Domain Authority is determined by a variety of measurements the search engines look at that include; how many high quality inbound links a website has; how recent and how diverse the links are; the quality and style of the links; social media mentions and a variety of other metrics. All of these factors contribute to a website’s Domain Authority and ranking.
  • 15. Page16 Top 3 Reasons Why Most Websites Fail to Get to Page 1 of Google (1)The most common reason a website doesn’t rank well is because it doesn’t have very many high quality link pointing to it from other popular sites, blogs, and social profiles compared with other sites within the same industry. (2) The second most common reasons is because the business tried link building that appear to be spammy or unnatural links according to the search engines. (3) The vast majority of the websites that don’t ever get high rankings on Google is due to a combination of both on page SEO deficiencies and off page SEO deficiencies that hinder them. Strategic Inbound Link Building Works By creating fresh relevant content links (i.e. Votes or Endorsements) on a consistent basis from high authority sites towards strategic pages of your website, the search engines have no choice but, to respond favorably. We provide exactly what the search engines look for; which is fresh relevant information about the subject matter being searched online.
  • 16. Page17 Our Unfair Advantage Revealed As mentioned before. It can be very difficult for businesses to build a consistent high quality linking campaign. This is true for most seo companies as well. This is why they rely on link sharing, link farms, shadow domains and other poorly implemented measures that simply don’t work. What makes us different is we own and control a large community of websites, blogs, and social profiles that our team of expert content writers have access to. We continue to build and acquire more properties on a regular basis to ensure we always can accommodate more clients. All of these web properties are individually hosted on different IP addresses so they can never be considered a link farm or a link network of any kind. This large inventory of web properties allow us to FREELY build a strategic social content linking campaign based upon what your website needs. Unlike other SEO firms we don’t trade links or use black hat tactics like throw away domains that get fleeting results and could get your website banned. We create solid content that can also be naturally shared on blogs and social sites to ensure the effort appears completely natural to the search engines. We also create additional Web 2.0 properties on sites like Blogger.com, WordPress, Squidoo, on going basis to ensure we can create high quality content and links.
  • 17. Page18 Variety and Consistency is the Key Every one of our SEO campaigns includes a consistent flow of link building to solve the major deficiencies that most websites have; Insufficient links, poorly implemented linking strategy or unbalanced linking approach! Our content linking strategies include Blog links, social bookmark links, image and video links, all coming from a variety of trusted Web 2.0 properties across the web. We also will publish press releases and solid blog content to ensure all link building is relavent and resourcefull to the search engines. Our SEO Success Strategy The key is to SEO success is to take a reasonable approach. In other words, we don’t recommend trying to hike the biggest SEO mountain (I.e most difficult keywords) right out of the gate. Targeting slightly less difficult keyword phrases that have “buyer intent” is the best play. What are “buyer Intent” style keyword phrases? An example of a “buyer intent” keyword phrase would be Plastic Containers for sale, vs Plastic containers. Using this strategy does three things for your SEO effort. #1 It enables your website to get ranked quicker and establish trust with Google. #2 Once ranked for clearly buyer style keywords it shows very clearly if your website converts visitors into buyers or not. #3 You make sales instead of just getting traffic to your site!
  • 18. Page19 Our Proven Track Record Getting a website onto Google's page 1 organically is a monumental feat. At the Mobile SEO Pros, we get our clients ranked on a regular basis. Most importantly, we keep them ranked consistently over time to enable them to capture targeted customers looking for their products and services daily! In fact, 87% of our clients reach page 1 of Google “Organically” within 90-120 days. Within 180 days they can expect to be stabilized and anchored in those high positions. We understand how challenging it can be when looking for a trustworthy partner that can deliver extraordinary SEO results at a reasonable fee. We don’t give you pie in the sky promises. We set realistic ranking expectations and deliver measurable results that are consistent and cost-effective. Choose us based on our integrity, our no contract requirements and most importantly, our proven mobile-first SEO strategies. We have a team of proven SEO professionals that continually evolve their strategies based on Google’s expectations. This is what separates us from the crowded field of SEO firms worldwide today! Talk to an SEO Pro Today!
  • 19. Page20 We Are a FULL Service Firm The Mobile SEO Pros offer guidance in all facets of online marketing. We know every business has a unique offering and a distinct way of doing things. Our goal is to showcase your best assets to your target audience where they’re most likely to take action; on their smart phones. We specialize in Local SEO and National SEO services. We have best-in- class PPC management programs and killer social marketing campaigns. We also design premium mobile websites and fully responsive websites to meet the expectations of consumers and the major search engines. For businesses that need positive reviews and an improved reputation, our reputation advantage platform will do the trick. We don’t have a cookie-cutter approach to anything we do. We will develop an effective online and mobile marketing strategy that will deliver sustainable results for you. Here at the Mobile SEO Pros we examine your unique challenges and identify the most appropriate marketing methods to help you reach your objectives. Now that the world has gone Mobile, doesn’t it make sense to hire a proven team like the Mobile SEO Pros! Contact Us Today! (757) 745-9588 Matt Johnson

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