the nanyang
CHRONICLE
C
posters
for PR
campaign
PR Team:
Wong Pei Ting
Agung Santoso Ongko
Wan Zhong Hao
Lim Mu Yao
Matthe...
ONCEPT
CTo let the student population know of our intention as a newspaper to act as a forum for divergent views to be
rep...
Ollaterals
CConcept: As students mug on
campus during examination
periods, there have been
complaints of a lack of
conduci...
C
Concept: Students choose to stay in hall for the convenience.
But as they are forced to commit to a barrage of activitie...
C
Concept: Is STARS the most equitable way to allow students to have the freedom to choose what
they want to learn? Can th...
C
Concept: Is the bus the most efficient form of transport around campus? With irregular waiting
times and inconsistent bu...
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Nanyang Chronicle PR Campaign

Presentation deck
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Nanyang Chronicle PR Campaign

  • 1. the nanyang CHRONICLE C posters for PR campaign PR Team: Wong Pei Ting Agung Santoso Ongko Wan Zhong Hao Lim Mu Yao Matthew Ng Wei Shuen
  • 2. ONCEPT CTo let the student population know of our intention as a newspaper to act as a forum for divergent views to be represented objectively. Opinions formed will be pushed for meaningful action to be taken. the brief To inspire students to think about the issues that affect them as NTU students, implore them to have an opinion, and eventually take a stand. The gist Shows The Nanyang Chronicle as a news outlet that understands the relevant concerns of the student community and its ability to faciliate the formation of opinions from different sides, and moderate them appropriately. The RATIONALE
  • 3. Ollaterals CConcept: As students mug on campus during examination periods, there have been complaints of a lack of conducive places to study. Questions remain: Where else can we study? What is being done to help allievate this situation? Copywriting: Lim Mu Yao Art Direction/Photography: Matthew Ng & Lim Mu Yao Photography Assistants: Yeo Kai Wen & Wan Zhong Hao Concept: Matthew Ng
  • 4. C Concept: Students choose to stay in hall for the convenience. But as they are forced to commit to a barrage of activities to secure their hall places, how much is considered too much? Copywriting: Lim Mu Yao Art Direction/Photography: Matthew Ng & Lim Mu Yao Photography Assistants: Yeo Kai Wen & Wan Zhong Hao Concept: Matthew Ng
  • 5. C Concept: Is STARS the most equitable way to allow students to have the freedom to choose what they want to learn? Can the system be made better? Copywriting: Lim Mu Yao Art Direction/Photography: Matthew Ng & Lim Mu Yao Photography Assistants: Yeo Kai Wen & Wan Zhong Hao Concept: Lim Mu Yao
  • 6. C Concept: Is the bus the most efficient form of transport around campus? With irregular waiting times and inconsistent bus arrival times, this has been a persistent bugbear amongst students in the NTU community. Copywriting: Lim Mu Yao Art Direction/Photography: Matthew Ng & Lim Mu Yao Photography Assistants: Yeo Kai Wen & Wan Zhong Hao Concept: Lim Mu Yao

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