@nagualsounds /nagualsoundsofficial /nagualsounds
The next stage of music creation
Contact:
Matthias Strobel
strobel@nagua...
We at Nagual Sounds developed a worldwide unique technology, and we have
the patent on the process which allows us to conv...
Through our software, input data can be used as a tool to personalize pieces of
music, in order to create individual inter...
Motion capturing dataGame engine dataCar control data
Brain sensor data Movie & VR sensor data Touch & temperature data
Pi...
» 19 Million units of wearable devices have been shipped worldwide in 2014.
This will reach 112 Million units by 2018 and ...
The core element of the Nagual technology is the new standardized musical
format of the future: The Interactive Song.
It’s...
New way for promotion and marketing of music.
Direct Fan involvement and new revenue stream.
Interactive versions of songs...
Nagual Dance (B2B)
Our first commercial product, Nagual Dance, works with the data of a 3D camera
as input for our softwar...
Nagual Dance (B2B) - Application fields
Live Performance Event modul
Therapeutic installations
Brand experience
Club insta...
Nagual Dance (Xbox game)
“Competitors”:
392.000Sold units:
(until today)
709.000 1.060.000 1.080.000297.000 74.300
Product milestones and future schedule
2012
Incorporation of
Nagual Sounds GmbH.
Analysis of motion
capture data (Kinect
c...
Start March 2015
Revenue from
› renting Nagual Dance(B2B) to (event)agencies.
› renting Nagual Dance(B2B) to therapeutic i...
Interactive
Music Production Software
Nagual Apps
Nagual Dance (Xbox)
Smartphone App
Fitness- /Smartwatch App
Healthcare A...
Mark Moebius (39) // CEO is a trained and experienced composer, which gave him the necessary theoretical and practical kno...
› Awarded by the Cultural and Creative Industries Initiative of the Federal Government of Germany as “Creative Pilots of G...
Video Links
German Television:
RTL 2 News: https://www.youtube.com/watch?v=YWMiPneMKNA
RTL aktuell: https://www.youtube.co...
Media Attention
Supporter & Partner
/nagualsounds
Contact:
Matthias Strobel
+49(0)160 – 754 26 39
strobel@nagualsounds.com
www.nagualsounds.com @nagualsounds ...
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Nagual Sounds - music technology for the 21st century

The idea of selling fixed music will become archaic in the next decade. Why should everybody that hears your music hear the exact same thing, forever, regardless of their sound system, regardless of their location, regardless of what they are doing and regardless of who they are? We developed a worldwide unique technology and we have the patent on the process which allows us to convert any kind of data-stream in real-time into music. Through our software it is possible to turn an existing song into an interactive version. This piece of music then does not consist of pre-produced musical sequences, but of musical possibilities. Over the actual music decides the behavior of the used data source. To enable the creation of different styles of music, we created a new musical format: the Interactive Song. Our sound design team carefully studies scales, chords and melodies, shapes all synth sounds, plays drums and percussion and defines what parameters changes on every subtle movement. All notes are created by the software synthesizers and samplers. The secret of an Interactive Song is to provide possibilities for every instrument. However, the generated music does not contain “wrong” abstract sounds or out of scale notes. Combining these sound elements in endless variations, the user is artist, conductor and orchestra at the same time. This method can be used in all areas and devices, where control data are available. This new way of music production is a totally new approach to involve fans in an artist's music and a completely new revenue stream for the artists themselves. They can enrich their album with additional interactivated songs which the fans then can use with our apps which we create for devices like smartwatches, Smartphones, 3D Motion Tracking camera, fitness wristbands, VR, etc. Fields of application are therapy, fitness and entertainment. Through this technology, music is finally vividly and intuitively controllable by everyone.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Nagual Sounds - music technology for the 21st century

  • 1. @nagualsounds /nagualsoundsofficial /nagualsounds The next stage of music creation Contact: Matthias Strobel strobel@nagualsounds.com http://nagualsounds.com
  • 2. We at Nagual Sounds developed a worldwide unique technology, and we have the patent on the process which allows us to convert any kind of data-stream in real-time into music. Nagual Sounds Technology
  • 3. Through our software, input data can be used as a tool to personalize pieces of music, in order to create individual interpretations of a source file in real time. Through this, music is vividly and intuitively controllable. This method can be used in all areas and devices, where such control data are available. Interactive-Music Production-Software NAGUAL DEFINE
  • 4. Motion capturing dataGame engine dataCar control data Brain sensor data Movie & VR sensor data Touch & temperature data Picture dataSmartphone sensor dataBiofeedback data Music creation through . . .
  • 5. » 19 Million units of wearable devices have been shipped worldwide in 2014. This will reach 112 Million units by 2018 and over 150 million by 2020. » The global smartwatch industry is expected to grow from $5 billion today to $50 billion within five years. » Tech campaigns received the most funding on Kickstarter last year with $125 Million in total spending. » The category “Music” was with 4,009 funded projects by far the most successful category on Kickstarter in 2014. An exploding market
  • 6. The core element of the Nagual technology is the new standardized musical format of the future: The Interactive Song. It’s a piece of music that does not consist of pre-produced musical sequences, but of musical possibilities. Over the actual music decides the behavior of the used data source. These Interactive Songs can be produced for all kind of genres, and any already existing song can be turned into an interactive composition. Original song Individual song versionData deviceInteractive composition The Interactive Song
  • 7. New way for promotion and marketing of music. Direct Fan involvement and new revenue stream. Interactive versions of songs are an enrichment for any album. Artist benefits
  • 8. Nagual Dance (B2B) Our first commercial product, Nagual Dance, works with the data of a 3D camera as input for our software. It’s a new interactive music experience that turns your body into an orchestra. The software “assigns” specific sound elements and instruments to the arms and legs which can be played through movement. Nagual Dance - Your body is an orchestra: https://www.youtube.com/watch?v=yzwPjlEoEpQ
  • 9. Nagual Dance (B2B) - Application fields Live Performance Event modul Therapeutic installations Brand experience Club installation http://nagualdance.com
  • 10. Nagual Dance (Xbox game) “Competitors”: 392.000Sold units: (until today) 709.000 1.060.000 1.080.000297.000 74.300
  • 11. Product milestones and future schedule 2012 Incorporation of Nagual Sounds GmbH. Analysis of motion capture data (Kinect camera) and conversion into MIDI and OSC data, design of soundscape format. Synthesizer programming and development of a modular software structure. Development of the prototype and first public presentations. 2013 Design and programming of a proprietary software engine using Pure Data. Including modules for converting data into musical structures, synths, sample players, effects units, and a graphical interface for visualizing and controlling the music. Patent confirmed for the process of “Signal processing that converts data into music with a tonal structure”. 2014 Development of the product Nagual Dance for Windows in combination with the Kinect camera, and preparation of the final graphical interface. Research with Nagual Dance prototype on different target groups. Synthesizer programming and final structuration of Interactive Music Production-Software. Finalization of product Nagual Dance (B2B) 2015 Marketing of Nagual Dance (B2B) to event agencies and therapy institutions. Collaborations with artists and brands for Nagual Dance. Interface-design for Interactive Music Production-Software. Development and release of smartphone application. Development and release Xbox Game Nagual Dance (B2C). 2016 Promotion and distribution of Interactive Music Production-Software Creation of Marketplace for “Interactive Songs”. Cooperation with biofeedback and brain data researcher for development of healthcare app. Development and release of smartwatch and fitness wristband app.
  • 12. Start March 2015 Revenue from › renting Nagual Dance(B2B) to (event)agencies. › renting Nagual Dance(B2B) to therapeutic institutions. › collaborations and commissioned work for brands. Start after final development Revenue from › selling the Interactive Music Production-Software to professional producers and artists. › Freemium Nagual Music Creation Apps for different IOS and Android data-input devices. Revenue from In-App advertising and premium content. › selling Interactive Songs for different Nagual Music Creation Apps. A shared revenue with artists and producers of the Interactive Songs(70:30). › selling Nagual Dance (Xbox-game) via Xbox Marketplace. › selling Licensing fees for the adaption of the Nagual Sounds technology to other areas. Business model details… Business model We are working closely together with a team of app developers, GUI experts, UX and interface designers to realize those income streams.
  • 13. Interactive Music Production Software Nagual Apps Nagual Dance (Xbox) Smartphone App Fitness- /Smartwatch App Healthcare App . . . buy produce Interactive songs buy B2B Event(agencies) Therapy institutions Festival and party organizers Professional music producers and musicians Nagual Dance (B2B) Revenue share (30:70) B2C consumer (target group depends on product) buy Business model
  • 14. Mark Moebius (39) // CEO is a trained and experienced composer, which gave him the necessary theoretical and practical knowledge to develop the musical foundations of the Nagual technology. His longstanding experience as composer and the realisation of many musical major projects with several parties (opera, musical theatre, orchestral music) enabled Mark Moebius to structure the production process at Nagual Sounds and lead the team as creative director. He developed the structure of the Interactive Song by programming the functions of harmonics as modules of musical signal processing. These modules are pre- set and combined with each other depending on the musical style of an Interactive Song. Creative director Mark Moebius’major competence is in interactive composition and coding. Stephan Höhme (37) // CFO studied business administration at Greifswald University, graduating with a degree as Diplom-Kaufmann (MBA equivalent). Having specialised in the fields of controlling, human resources and organisational psychology, he brings with him the skills needed for the long-term successful commercial management at Nagual Sounds. Together with Mark Moebius, he developed the Nagual Sounds business model. His function in the team consists of organising business operations, sales, purchase and all “non-creative” administrative proceedings. Artur Reimer (32) //CDO is head of musical production at Nagual Sounds. His longstanding experience as DJ and music producer makes him the perfect person for this job. He has released many tracks on international labels and is well-versed in the styles and challenges of electronic music. Together with Mark Moebius, he designs and crafters the basic foundations of the Interactive Songs, which in the next step he works on as music producer, i.e. connecting the MIDI notes with electronic sound generators. This makes him responsible for the “sound” of Nagual Sounds. The production of the Interactive Songs requires mixing and brilliant sound design. His responsibility, in contrast with Moebius’ more music-theoretical work, is therefore in the practical aspect of production. Sébastien Roger (24) //CTO is head of software development at Nagual Sounds. Through his studies at IRCAM and UPMC Institute in Paris, the European centres for electronic music, he is superbly qualified for this job. In addition, Sébastien Roger brings with him great practical experience as programmer in various different areas of the software industry. He has already worked for Native Instruments in Berlin, the market leader in the area of synthesizers and electronic instruments. His responsibility in the team is to design the software modules devised by Mark Moebius and Artur Reimer and to integrate them into a holistic software structure. He has programmed all existing modules in Pure Data and C++ in collaboration with Mark Moebius. Matthias Strobel (32) // CMO is responsible for corporate communications and all strategic organisations of Nagual Sounds. His training as audio-visual media clerk at large German public-service TV broadcaster ZDF has acquainted him with the economic aspects of media production and the media system. During his work on several ZDF productions he gained insights on internal and external processes as well as organisational and media work. To expand his skills and knowledge, he took up a study in business communications at the HTW University of Applied Sciences in Berlin in September 2008. In his bachelor thesis he focused on the strategic communications planning of independent musicians in the era of digitalisation, as many of his friends had been working on the music industry for years and he had been able to follow closely the changes the sector underwent. He graduated successfully in February 2012. Since September 2012 he has been developing the corporate identity, the network and strategy for the future activities of Nagual Sounds. The Nagual Team
  • 15. › Awarded by the Cultural and Creative Industries Initiative of the Federal Government of Germany as “Creative Pilots of Germany 2014” › Keynote and installation of Nagual Dance at Bitkom Trendkongress „Exploring Digital Horizons“, Berlin › Presentation at MusicTech Fest, Berlin and Paris › Winner GoToStartups Award of Society 3, San Francisco/Berlin › Winner of the Audience Award at Music TechPitch 4.5, London › Live Performance and Installation at MIA Music Summit, Miami › Winner of Midemlab 2014, Europe‘s biggest music trade show, in the category „Music Discovery, Recommendation and Creation“, Cannes › Showperformance at Designprize Berlin-Brandenburg and winner in the category „Interface Design“, Potsdam › Winner of “Rethink Music Venture Day“, presented by Berklee College of Music (USA), IE Business School (Spain) and Midem Music Industry Organization (France), Berlin › Presentation at Betterplace Lab, Platoon Berlin „Digital goes social“, Berlin › Installation for disabled children at Oberlinhaus, Potsdam › Presentation and installation of Nagual Dance at SXSW 2014, Austin TX › Presentation at Microsoft Healthcare Day, Microsoft Berlin › Installation at Collision Conference, Las Vegas › Berlin Music Week 2013 (presentation with Fraunhofer Institute for Digital Media Technology) and 2014 Finalist at Berlin Music Week startup competition. › Performance for the opening of o2 Live Flagship Store, Berlin › Performance and installation at the IFA Global Press Conference, Sardinia, Italy › Workshop with children for Liz Mohn Culture and Music Foundation within the project „Integration through music“, Berlin › Presentation and performance at TEDx Berlin, Mobilizing Society › Show performance at the award ceremony of Innovation-prize Berlin-Brandenburg 2012, Berlin › „Musical worlds“, an interactive exhibition at Reiss-Engelhorn Museum (still ongoing), Mannheim References
  • 16. Video Links German Television: RTL 2 News: https://www.youtube.com/watch?v=YWMiPneMKNA RTL aktuell: https://www.youtube.com/watch?v=DF9uMEQIkfA ZDF logo!: https://www.youtube.com/watch?v=kQPKD6I2upY SWR in:puncto: https://www.youtube.com/watch?v=O5gJAGr6E5Y RBB zibb: https://www.youtube.com/watch?v=DbuuCEBLHYI Bauer sucht Kultur mit Max Moor: https://www.youtube.com/watch?v=ZUpKXWBPeK8 Golem: https://www.youtube.com/watch?v=JpMoyDcM8yM Bitkom Trendkongress: https://www.youtube.com/watch?v=GyyS2KMoyCY Nagual Sounds‘ Videos Nagual Dance - Your body is an orchestra: https://www.youtube.com/watch?v=yzwPjlEoEpQ „Timing“ by Guy Gerber, as interactive version: https://www.youtube.com/watch?v=UMKwKagpxLA Interactive Song „Come with me“: https://www.youtube.com/watch?v=3r-U9wPH2q8 Interactive Song „Firedance“ (2-Dancer) https://www.youtube.com/watch?v=pVuKqWhG2a0 Performance Miami Music Summit: https://www.youtube.com/watch?v=VIJ-rwG_ifw TEDx Berlin(2013): https://www.youtube.com/watch?v=LPjh0HVWO6U Installation at Tech Open Air Berlin: https://www.youtube.com/watch?v=H8Ud_aWQr0Q
  • 17. Media Attention
  • 18. Supporter & Partner
  • 19. /nagualsounds Contact: Matthias Strobel +49(0)160 – 754 26 39 strobel@nagualsounds.com www.nagualsounds.com @nagualsounds /nagualsoundsofficial http://nagualdance.com

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