Sara Lee Coffee & Tea announces Andrew Feit, Managing Director of Corporate Marketing from NASCAR's New York Office intr...
…… is the place to be!
NASCAR Consumer Program <ul><li>Why NASCAR? </li></ul><ul><ul><li>41% of fans switch brands when a company becomes a NAS...
NASCAR Sponsorship <ul><li>Primary Sponsor of the Winston Cup Car </li></ul><ul><li>Driver – Hut Stricklin </li></ul><ul><...
NASCAR Consumer Program <ul><li>Calendar Year 2002 </li></ul><ul><li>Kicked off Racing Season with “Win A Dream Home” Swee...
NASCAR Consumer Program <ul><li>Radio and Billboards have supported consumer efforts in NASCAR markets </li></ul><ul><li>C...
NASCAR Merchandising Program <ul><li>Account Specific Program are created for all regions where races take place </li></ul>
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Nascar Hills Bros

Published on: Mar 3, 2016
Published in: Sports      Automotive      
Source: www.slideshare.net


Transcripts - Nascar Hills Bros

  • 1. Sara Lee Coffee & Tea announces Andrew Feit, Managing Director of Corporate Marketing from NASCAR's New York Office introduced Hills Brothers Coffee as the new 2002 title sponsor with the name of the series becoming the Hills Bros. All Pro Series. Feit introduced Mauro Calcano, Hills Brothers Coffee Vice President of Human Resources & Sports Director who spoke on behalf of the new sponsor.
  • 2. …… is the place to be!
  • 3. NASCAR Consumer Program <ul><li>Why NASCAR? </li></ul><ul><ul><li>41% of fans switch brands when a company becomes a NASCAR sponsor </li></ul></ul><ul><li>72% of spectators say they consciously purchase NASCAR sponsor products </li></ul><ul><li>Second to only the NFL as the most watched sport in the US </li></ul>
  • 4. NASCAR Sponsorship <ul><li>Primary Sponsor of the Winston Cup Car </li></ul><ul><li>Driver – Hut Stricklin </li></ul><ul><li>Owner – Bill Davis Racing </li></ul><ul><li>Hills Bros is also a Promotional Sponsor of </li></ul>
  • 5. NASCAR Consumer Program <ul><li>Calendar Year 2002 </li></ul><ul><li>Kicked off Racing Season with “Win A Dream Home” Sweepstakes </li></ul><ul><li>Communicated via two FSIs, website, Under-the-Lid coupons, and In-store POS </li></ul><ul><li>Over 1 million entries to date </li></ul>
  • 6. NASCAR Consumer Program <ul><li>Radio and Billboards have supported consumer efforts in NASCAR markets </li></ul><ul><li>Coupons with Sweepstakes entry and $0.55 coupon have been placed Under-The-Lid in 1,000,000 cans </li></ul><ul><li>Promotional packaging </li></ul>
  • 7. NASCAR Merchandising Program <ul><li>Account Specific Program are created for all regions where races take place </li></ul>

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