Nuts & Bolts of the Search: Successful Resumes & Cover Letters Deconstructed NADINE CHEUNG @nadinecheung Blogger and Edit...
First off, some tips
What’ s the goal of the resume? <ul><li>A resume doesn’ t get you a job. </li></ul><ul><li>If you’ re lucky, it gets you a...
Think of a single goal <ul><li>Every word used in your resume and cover letter should focus on explaining how you can be a...
Tip #1: If you want the job, customize <ul><li>Tailor your resume and cover letter for every single job you pursue </li></ul>
Evan created a master resume
Job description
Evan created a one-page, tailored resume that got him the job!
Tip #2: Show them you are human <ul><li>Sometimes that means being experimental </li></ul>
Be experimental <ul><li>Mediabistro reader Lorin Munchick recently landed his dream job as Business Development Director ...
Lorin’ s experimental cover letter <ul><li>Greg, </li></ul><ul><li>I wanted to reach out and make a connection after doing...
<ul><li>I can't wait to scan my RSS feed from MacRumors and Daring Fireball first thing in the morning or read my Fli...
<ul><li>Having experience both at national level agencies in NYC and with Apple gives me a great foundation to help grow y...
 
Tip #3 Balance being human with being aware of keywords <ul><li>Many companies use resume-scanning software that searches ...
Use key words effectively
Valerie balanced her strategic, keyword-oriented resume with a very humanizing cover letter <ul><li>She recently landed a ...
Valerie ’s cover letter opening <ul><li>Dear Hiring Team, I ’ m excited to speak with you about the Director of North Amer...
After outlining her experience, she closed her letter this way <ul><li>On a personal note, I was raised in a household wh...
Tip #4: Know the company you’ re pursuing <ul><li>And create materials that are appropriate for that business </li></ul>
Tyler included a QR code
The QR code directed users to Tyler’ s site…
… where he made a simple video pitch
Tip #5: Don ’t make careless mistakes <ul><li>Take enough time to check grammar, spelling, and all facts </li></ul>
Thank you! <ul><li>Read Nadine Cheung’s career coverage on </li></ul><ul><li>mediabistro’ s blogs, including: </li></ul><u...
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Nadine Cheung Presentation

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Nadine Cheung Presentation

  • 1. Nuts & Bolts of the Search: Successful Resumes & Cover Letters Deconstructed NADINE CHEUNG @nadinecheung Blogger and Editor of The Job Post Mediabistro Blog Network #careercircus
  • 2. First off, some tips
  • 3. What’ s the goal of the resume? <ul><li>A resume doesn’ t get you a job. </li></ul><ul><li>If you’ re lucky, it gets you a meeting </li></ul>
  • 4. Think of a single goal <ul><li>Every word used in your resume and cover letter should focus on explaining how you can be a solution for the open position. </li></ul>
  • 5. Tip #1: If you want the job, customize <ul><li>Tailor your resume and cover letter for every single job you pursue </li></ul>
  • 6. Evan created a master resume
  • 7. Job description
  • 8. Evan created a one-page, tailored resume that got him the job!
  • 9. Tip #2: Show them you are human <ul><li>Sometimes that means being experimental </li></ul>
  • 10. Be experimental <ul><li>Mediabistro reader Lorin Munchick recently landed his dream job as Business Development Director at Max Borges Agency, a PR firm in Miami </li></ul>
  • 11. Lorin’ s experimental cover letter <ul><li>Greg, </li></ul><ul><li>I wanted to reach out and make a connection after doing some cyber stalking and seeing that Max Borges is looking for a Biz Dev pro. After I did some due diligence on what your team is all about, I realize I need to be in that position. I do have a solid job now: good team, industry trend setting products, double-digit growth yearly, but my passion has been, and always will be, new technology. </li></ul>
  • 12. <ul><li>I can't wait to scan my RSS feed from MacRumors and Daring Fireball first thing in the morning or read my Flipboard while grabbing a sandwich at lunch. I want to bring my A game to your group, a skill set of creating relationships and growing business proven across several industries. The singular focus at MBA of consumer technology is a truly unique selling proposition, one that I would love to champion. </li></ul>
  • 13. <ul><li>Having experience both at national level agencies in NYC and with Apple gives me a great foundation to help grow your business. Enjoying the South Florida lifestyle and having a healthy man-crush on Dwayne Wade, there's no place else I want to be more than Miami. </li></ul><ul><li>I've attached a top line resume to this email, and hope to get together soon to discuss the possibilities of working together in the future. </li></ul><ul><li>All the best, Lorin </li></ul>
  • 15. Tip #3 Balance being human with being aware of keywords <ul><li>Many companies use resume-scanning software that searches for keywords </li></ul><ul><li>Even those that don’ t use scanners often have humans who scan resumes for key phrases. </li></ul>
  • 16. Use key words effectively
  • 17. Valerie balanced her strategic, keyword-oriented resume with a very humanizing cover letter <ul><li>She recently landed a senior-level job at the vacation rental website HomeAway.com as Director of Customer Service, overseeing a team of 200+ people. </li></ul>
  • 18. Valerie ’s cover letter opening <ul><li>Dear Hiring Team, I ’ m excited to speak with you about the Director of North American Customer Operations opening at HomeAway. I ’ ve had the pleasure of working with members of your executive team (Lynn Atchison and Carl Shepherd) during my prior tenure at Hoover ’ s, and I ’ m equally excited about the prospect of playing a key role within Jeff Mosler ’ s Customer Experience team. </li></ul>
  • 19. After outlining her experience, she closed her letter this way <ul><li>On a personal note, I was raised in a household where the coffee can on top of the refrigerator stored every available extra dollar, used by my parents to take my sister and me around the world on many travel adventures. Those memories have shaped my ongoing passion for travel experiences. </li></ul>
  • 20. Tip #4: Know the company you’ re pursuing <ul><li>And create materials that are appropriate for that business </li></ul>
  • 21. Tyler included a QR code
  • 22. The QR code directed users to Tyler’ s site…
  • 23. … where he made a simple video pitch
  • 24. Tip #5: Don ’t make careless mistakes <ul><li>Take enough time to check grammar, spelling, and all facts </li></ul>
  • 25. Thank you! <ul><li>Read Nadine Cheung’s career coverage on </li></ul><ul><li>mediabistro’ s blogs, including: </li></ul><ul><li>FishbowlNY </li></ul><ul><li>MediaJobsDaily </li></ul><ul><li>@mbJobPost </li></ul>

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