Your Twitter Hurts My Facebook When I’m LinkedIn- Natalie Henl...
“Natural Horsemanship” 22,000 Searches Each Month
“Horse Training”167,000 Searches Each Month
Natural Horsemanship
Become Findable Under the Right Keywords Keyword Phrases
Findability in the Buying Cycle Pet Store Denver, Exotic Bird Supplies Purchasing Pet Store ...
Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
Findability Keyword Discovery Process
Don’t Guess!Always Use a Keyword Tool
KeywordArchitecture Firms Denver
Competition
Local Monthly Searches 720
The Power of Social Media This is more than Yahoo! 3.7 Billion ...
Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
YouTubeKeyword: Industrial High Shear Mixers
YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” ...
Results Fifth Position!
Golden Rule:You Must Have a Personality!
Skittles v M&Ms
Google Analytics
Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Setup your Social Media with a Keyword3. Have Fun wi...
Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter at:w...
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
Natalie Henley Presentation
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Natalie Henley Presentation

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Natalie Henley Presentation

  • 1. Your Twitter Hurts My Facebook When I’m LinkedIn- Natalie Henley, Monetizing SocialDirector of Marketing – Findability Group Media
  • 2. “Natural Horsemanship” 22,000 Searches Each Month
  • 3. “Horse Training”167,000 Searches Each Month
  • 4. Natural Horsemanship
  • 5. Become Findable Under the Right Keywords Keyword Phrases
  • 6. Findability in the Buying Cycle Pet Store Denver, Exotic Bird Supplies Purchasing Pet Store Shopping Pet Information
  • 7. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
  • 8. Findability Keyword Discovery Process
  • 9. Don’t Guess!Always Use a Keyword Tool
  • 10. KeywordArchitecture Firms Denver
  • 11. Competition
  • 12. Local Monthly Searches 720
  • 13. The Power of Social Media This is more than Yahoo! 3.7 Billion searches each month on YouTube
  • 14. Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
  • 15. YouTubeKeyword: Industrial High Shear Mixers
  • 16. YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
  • 17. Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
  • 18. LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
  • 19. Results Fifth Position!
  • 20. Golden Rule:You Must Have a Personality!
  • 21. Skittles v M&Ms
  • 22. Google Analytics
  • 23. Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Setup your Social Media with a Keyword3. Have Fun with it – Show some Personality4. Setup Hootsuite.com to save time5. Measure success through Google Analytics
  • 24. Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter at:www.twitter.com/Marketing_Nat

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