From the viewpoint of someone online, inquiring minds only know what Google helps us find orwhat our social network tells ...
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message ...
EDUCATION AND LISTENINGTHINK BEFORE BUILDING<br />
How do they feel<br />About my brand?<br />About my message?<br />About my community?<br />
What are they talking about?<br />Regional issues?<br />Cities: Snohomish, Seattle, Bellevue, etc<br />Neighborhoods: scho...
Who is talking? <br />Are they influential?<br />What networks are they involved with?<br />How can I engage them?<br />
PRESENCE & ENGAGEMENTDECIDING WHERE TO GO<br />
FIRST: understand that any person(including you) exists in multiple places.<br />
SECOND: realize your target.<br />As an example: everyone building a campaign wants favorable press coverage. <br />
THIS IS OLD JOURNALISM<br />
THIS IS NEW JOURNALISM<br />
CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE<br />
STRATEGY & COLLABORATIONLEVERAGING YOUR NETWORK<br />PRESENT YOUR BEST FACE<br />PEER ENDORSEMENT<br />TESTIMONIALS<br />C...
Thank You, Questions Please.<br />Barry Hurd123SocialMedia.comhttp://twitter.com/123socialmedia<br />
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Politics 3-090618154946-phpapp01

Published on: Mar 4, 2016
Published in: Business      News & Politics      Technology      
Source: www.slideshare.net


Transcripts - Politics 3-090618154946-phpapp01

  • 1.
  • 2. From the viewpoint of someone online, inquiring minds only know what Google helps us find orwhat our social network tells us. <br />
  • 3. As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual. <br />
  • 4.
  • 5. EDUCATION AND LISTENINGTHINK BEFORE BUILDING<br />
  • 6.
  • 7.
  • 8. How do they feel<br />About my brand?<br />About my message?<br />About my community?<br />
  • 9. What are they talking about?<br />Regional issues?<br />Cities: Snohomish, Seattle, Bellevue, etc<br />Neighborhoods: schools, companies, organizations<br />Individuals?<br />Supporters – Influencers – Detractors<br />News & Events?<br />Council meetings – city events – headlines<br />
  • 10. Who is talking? <br />Are they influential?<br />What networks are they involved with?<br />How can I engage them?<br />
  • 11. PRESENCE & ENGAGEMENTDECIDING WHERE TO GO<br />
  • 12. FIRST: understand that any person(including you) exists in multiple places.<br />
  • 13. SECOND: realize your target.<br />As an example: everyone building a campaign wants favorable press coverage. <br />
  • 14. THIS IS OLD JOURNALISM<br />
  • 15. THIS IS NEW JOURNALISM<br />
  • 16. CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE<br />
  • 17. STRATEGY & COLLABORATIONLEVERAGING YOUR NETWORK<br />PRESENT YOUR BEST FACE<br />PEER ENDORSEMENT<br />TESTIMONIALS<br />CERTIFICATIONS<br />GROUP MEMBERSHIPS<br />SUCCESS STORIES<br />INDUSTRY INSIGHT<br />CUSTOMER SERVICE<br />
  • 18. Thank You, Questions Please.<br />Barry Hurd123SocialMedia.comhttp://twitter.com/123socialmedia<br />

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