&
They POP!
And now,
so does
retail.
!
Transform your
retail transaction
into an adventure.
73%
of respondents see
pop-up retail
increasing
in the next 5 years.
SOURCES: Retailwire.com | Specialty Retail Report |...
Temporary
Retail is an
$80
BILLION
DOLLAR
a year
industry.
Lean retail borrows
the best of
startup culture.
Working in Real Time
The 8 Customer Types
The Advocate
The Caretaker
The Indulgent
The Student
The Conventional
The Mechanist
The Gradualist
The Sophisticate
SOURCE: Dr4Ward/What is Social Currency and How Does it Affect Social Commerce
IDENTIFY
AND
CONNECT
How about
a pop
quiz?
?
Be
temporary
Be
exclusive
Be
intimate
Be
unexpected
Be
sensory
Be
specialized
Be
social
SOURCE: thestorefront.com
Seven Po...
SOCIAL
MEDIA
ADVERTISING
PR
MOBILE
PROMOTIONS
Work
POP-UP
into the mix
to
win new
customers
to
articulate
your
brand
to
build
buzz
to
gather
data
Why else should you
consider pop-ups?
Understand Your Brand
Establish Clear Objectives
Determine Your Target Audience
SOURCE: Harbor Industries/ Industry Trends...
What is
your ideal
location?
What is
your
budget?
What type
of pop-up
serves you
best?
How will you
design the
space?
Plan...
Yeezus Pop-Up Shop
Yeezus Pop-Up Shop
Yeezus Pop-Up Shop
The Customer Experience
Matters Above All
What questions can we
answer for you?
Michael Decker
Vice President, Marketing Strategy
and Business Development
direct ...
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
Pop-Up or Perish-Medallion Retail - Global Shop 2014
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Pop-Up or Perish-Medallion Retail - Global Shop 2014

Pop Up or Perish was a a featured presentation by Medallion Retail executives, Michael Decker and Jennifer Davis at 2014 Global Shop on March 19, 2014 in Las Vegas Nevada. Pop Ups are about building efficient, cost sensitive tests of key business ideas that will build brands and develop new paths to your business.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Pop-Up or Perish-Medallion Retail - Global Shop 2014

  • 1. &
  • 2. They POP!
  • 3. And now, so does retail. !
  • 4. Transform your retail transaction into an adventure.
  • 5. 73% of respondents see pop-up retail increasing in the next 5 years. SOURCES: Retailwire.com | Specialty Retail Report | CoStar In-store Marketing Institute | TBD - TRISTAN
  • 6. Temporary Retail is an $80 BILLION DOLLAR a year industry.
  • 7. Lean retail borrows the best of startup culture.
  • 8. Working in Real Time
  • 9. The 8 Customer Types
  • 10. The Advocate
  • 11. The Caretaker
  • 12. The Indulgent
  • 13. The Student
  • 14. The Conventional
  • 15. The Mechanist
  • 16. The Gradualist
  • 17. The Sophisticate
  • 18. SOURCE: Dr4Ward/What is Social Currency and How Does it Affect Social Commerce
  • 19. IDENTIFY AND CONNECT
  • 20. How about a pop quiz? ?
  • 21. Be temporary Be exclusive Be intimate Be unexpected Be sensory Be specialized Be social SOURCE: thestorefront.com Seven Pop-Up Musts
  • 22. SOCIAL MEDIA ADVERTISING PR MOBILE PROMOTIONS Work POP-UP into the mix
  • 23. to win new customers to articulate your brand to build buzz to gather data Why else should you consider pop-ups?
  • 24. Understand Your Brand Establish Clear Objectives Determine Your Target Audience SOURCE: Harbor Industries/ Industry Trends and Insights How should you pop-up?
  • 25. What is your ideal location? What is your budget? What type of pop-up serves you best? How will you design the space? Plan Strategically & Sweat the Details How will you staff the pop-up? What is your promotion plan? What kind of interaction will you feature? SOURCES: The New York Times Adweek, Live Events are King for Getting People to Recommend and Buy Brands, Nov. 13, 2013 Forrester/The Business Impact of Customer Experience
  • 26. Yeezus Pop-Up Shop
  • 27. Yeezus Pop-Up Shop
  • 28. Yeezus Pop-Up Shop
  • 29. The Customer Experience Matters Above All
  • 30. What questions can we answer for you? Michael Decker Vice President, Marketing Strategy and Business Development direct 908.963.4822 p 212.929.9130 f 212.206.7549 michael.decker@medallionretail.com Jennifer Davis Director, Client Services direct 212.929.9207 p 212.929.9130 f 212.929.0382 jennifer.davis@medallionretail.com Tristan Pollock Co-Founder and COO tristan@thestorefront.com www.thestorefront.com @STOREFRONT For more information and a recap video of our Global Shop presentation visit medallionretail.com

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