Beyond the obvious
Consumer Product Lessons for Enterprise PMs
©2014 LinkedIn Corporation. All Rights Reserved.
NASSCOM...
Our mission
Connect the world’s professionals
to make them more productive and
successful
Member metrics
332
313
296
277
259
238
218
202
187
174
161
Q1’12
Q2’12
Q3’12
Q4’12
Q1’13
Q2’13
Q3’13
Q4...
Revenue
Q1’11
Q2’11
Q3’11
Q4’11
Q1’12
Q2’12
Q3’12
Q4’12
Q1’13
Q2’13
Q3’13
Q4’13
Q1’14
Q2’14
$568
Q3'14
$5...
Strong Product Management Culture: Alumni
©2014 LinkedIn Corporation. All Rights Reserved.
5
CEO and VP Product
CEO
S...
Enterprise Software Stinks
©2014 LinkedIn Corporation. All Rights Reserved.
6
Why? Buyer ≠ User
Consumer Software:
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
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Consumer Internet Lessons for Enterprise Product Managers

A track keynote presentation I gave at the 2014 NASSCOM Product Conclave in Bangalore. I convey a few lessons I learned while transitioning from a career in enterprise software to a consumer internet company (LinkedIn).
Published on: Mar 3, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Consumer Internet Lessons for Enterprise Product Managers

  • 1. Beyond the obvious Consumer Product Lessons for Enterprise PMs ©2014 LinkedIn Corporation. All Rights Reserved. NASSCOM Product Conclave Michael Korcuska Vice President, Product Management LinkedIn October 31, 2014 1
  • 2. Our mission Connect the world’s professionals to make them more productive and successful
  • 3. Member metrics 332 313 296 277 259 238 218 202 187 174 161 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2’14 Q3'14 Members (mn) 90 84 82 76 78 75 65 58 50 51 52 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2'14 Q3'14 1 2 3 Unique visiting members (mn) 28 26 25 22 22 21 18 15 12 13 11 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2'14 Q3'14 Member page views (bn) 1 as of quarter end | 2 monthly average during the quarter | 3 total during the quarter 4
  • 4. Revenue Q1’11 Q2’11 Q3’11 Q4’11 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2’14 $568 Q3'14 $534 $473 $447 $393 $364 $325 $304 $252 $228 $188 $168 $139 $121 $94 Net revenue ($mn) % Y/Y 160% 140% 120% 100% 80% 60% 40% 20% 0% 6
  • 5. Strong Product Management Culture: Alumni ©2014 LinkedIn Corporation. All Rights Reserved. 5 CEO and VP Product CEO SVP Product EIR VP Product VP Product VP Product Chief Product Officer Product Director SVP Product VP Product
  • 6. Enterprise Software Stinks ©2014 LinkedIn Corporation. All Rights Reserved. 6 Why? Buyer ≠ User
  • 7. Consumer Software:

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