Press Release.June 2015
Published on: Mar 4, 2016
Transcripts - Press Release.June 2015
For Immediate Release
Limited product review samples are available to qualified media upon request. No sponsored
Contact: Joanne McCall 503-642-4191 Tel firstname.lastname@example.org Email
New Travel Game Helps People Get to Know Each Other Better...and Quickly!
Two entrepreneurially minded women have created a fun and addictive card game that
dramatically increases the speed at how well people get to know each other.
Beginning in 2000, Michelle Burke, a corporate trainer, was speaking to 300 Microsoft
employees from all over the world and needed a breakthrough way to get them fully engaged
and involved. She discovered what worked best was asking critical work life questions that
challenged people to come up with solutions that allowed others to chime in and contribute to
a conversation. This would ultimately reveal many different ways to handle the situation.
For example: "If your boss is continually taking credit for your work, what would you do and
Michelle then met with Lilamani de Silva, a biochemist and a former UK assistant television
producer. On two different continents, they saw the same phenomenon. In restaurants, bars,
and other gathering places, people had their eyes and their attention buried in their phones,
iPads, and other electronic devices. They were not engaging with those around them.
So the idea evolved and they created and published their first game called Personalogy: The
Original Party Edition, around Thanksgiving 2013.
It was a hit.
The two traveled all over Europe and the United States beta testing the game by playing with
people they met on trains and planes, in restaurants and bars, even in line waiting for some
event to begin. It broke down barriers.
Personalogy allows people to really connect in a fun way. AND, they found the game to be a
total "Man Magnet"! (The stories they can tell...)
"People want to feel connected. We want to feel like we matter to one another," says Burke.
Personalogy comes in two editions. One is for adults and is an absurdly provocative fun card
game for thinking people. The other is the Family Fun Edition; the laugh-out-loud discovery
game for the whole family.
Each game consists of over 120 topical, entertaining and intriguing questions, each with
Players are challenged to guess what answer their opponent will most likely select and why.
Questions cover everything from lifestyle, pop culture, psychobabble, to sports and dating.
Playing often turns into a laugh-out-loud experience.
“The goal, says Michelle and Liliamani, “is to spark off fantastic conversations where people
happily reveal more about themselves and learn more about other people, than anyone could
Original Party Edition
Family Fun Edition
Personalogy Card Games are small enough to fit in your purse, backpack, glove box, or pocket.
They can be played with points for competitive players, or as a fun and easy conversation
starter. The game will trigger exciting, fun and animated conversations that provide instant
connection to family, friends, co-workers or even love interests you want to get to know better.
Moms love them for car rides and long lines at amusement parks.
Available on Amazon. For more information visit www.personalogygame.com
The Original Party Edition and the Family Fun Edition can be used to enliven Dinner or Cocktail
parties, Date Night or Game night, Road Trip or Summer Vacation, Girls Night Out - "the secret
Man-magnet", Icebreaker or networking event for meeting new people, Bachelorette parties or
Personalogy is now evolving into series of specialty games that are used in a wide variety of
circumstances as a social catalyst, relationship builder, culture connector and conversation
The new Personalogy Dating Game edition is coming soon.
The creators of Personalogy, Michelle Burke and Lilamani de Silva
For more information visit www.personalogygame.com
Michelle Burke from Los Angeles and Lilamani de Silva from London both believe there are no
accidents and, hence their meeting several years ago has turned into a wild adventure. Their
insatiable curiosity for life, family, friends, food and travel has led them on a quest to see the
silly side of life, to relish every moment and laugh out- loud.
To speak with Michelle Burke and Lilamani deSilva, contact Joanne McCall at
email@example.com or 503-642-4191 or email Michelle Burke at