Native Advertising
on
Get Back My Mac
Native Advertising
• your brand as a storyteller

• initiate conversations with established
parents community

• project i...
Reserved header box
• ALL SITE
• permanent
display
• click tracking
• responsive -
automatic resize
on desktop/tablet/
mob...
Dedicated article section
• your section, your header
• customised header (section +
all articles)
• urbankid.ro/brand van...
Your section sidebar
• your section, your
sidebar
• integrate
anything - lead
generation forms,
Facebook like
box, banners...
Your author box
• all articles signed by you
• author box allows description,
latest posts, social media links
• just a mo...
Why?
• talk actively with smartest parents community for at least 2 months - longer
partnerships encouraged

• publish as ...
Get Back My Mac
Already trusted by
Get Back My Mac
Get Back My Mac
About
Project idea born in September 2009. Go-live date: 15th December 2009
Main concept: Collective positive parenting bl...
Audience Get Back My Mac
Demographics
Monthly family net income:
600 € - 1200 € (32%)
Over 1200 € (25%)
Online shopping – children product/
service...
Social Media
Facebook Pinterest Newsletter
Twitter Foursquare
2435 subscribers
44% open rate
19% click rate
17 boards
315 ...
A true love-mark, UrbanKid.ro has the mission to help early
parents become better parents, be more conscious about the
uni...
mihai.dragomirescu@gmail.com
0723 68 78 58
Let’s talk!
Dana
Iancu
Ioana
Get Back My Mac
of 16

Native Advertising pe UrbanKid.ro - Ofertă Specială!

Reprezinți un brand care vorbește cu părinții? Am ceva pentru tine! Legat de proiecte online și în special publishing – foarte puțini discută public despre cifre, metrici și bani – așa că m-am gândit să o fac eu. În rândurile de mai jos îți prezint o oportunitatea pentru un brand. Mai precis pentru 5 branduri – oportunitatea de a iniția conversații cu părinți deștepți din România – oportunitatea de a face și altceva în afară de bannere și click aici + oportunitatea de a fi un brand curajos. Vor fi doar 5 astfel de campanii – primul venit, primul servit. Mi-ar plăcea să le pornim pe toate împreună. Iată detaliile: http://j.mp/oferta-urbankid
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising pe UrbanKid.ro - Ofertă Specială!

  • 1. Native Advertising on Get Back My Mac
  • 2. Native Advertising • your brand as a storyteller
 • initiate conversations with established parents community
 • project is immune to banner blindness
 • authentic presence, perfectly integrated with content
 • it’s like one virtual brand community on urbankid.ro Get Back My Mac
  • 3. Reserved header box • ALL SITE • permanent display • click tracking • responsive - automatic resize on desktop/tablet/ mobile • just a mockup Get Back My Mac
  • 4. Dedicated article section • your section, your header • customised header (section + all articles) • urbankid.ro/brand vanity URL • just a mockup Get Back My Mac
  • 5. Your section sidebar • your section, your sidebar • integrate anything - lead generation forms, Facebook like box, banners • just a mockup Get Back My Mac
  • 6. Your author box • all articles signed by you • author box allows description, latest posts, social media links • just a mockup Get Back My Mac
  • 7. Why? • talk actively with smartest parents community for at least 2 months - longer partnerships encouraged
 • publish as many articles as you like - written by you or let us write them for you
 • spice them up with games or sweepstakes, generate leads and testimonials
 • get your products & services tested and reviewed by Your CORE Audience
 • we promote each article on our Facebook page with several posts to maximise engagement and include them them in our weekly Newsletter Get Back My Mac
  • 8. Get Back My Mac Already trusted by
  • 9. Get Back My Mac
  • 10. Get Back My Mac
  • 11. About Project idea born in September 2009. Go-live date: 15th December 2009 Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent” Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly places and activities. Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games, toys Webstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents Blogs UrbanKid.ro has kids: Comunicate.UrbanKid.ro – press releases for parents Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents. UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro, homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro Get Back My Mac
  • 12. Audience Get Back My Mac
  • 13. Demographics Monthly family net income: 600 € - 1200 € (32%) Over 1200 € (25%) Online shopping – children product/ services – Yes (66%)
 Children: One child (60%) Two or more (19%) Children age group: 0-3 years (52%) 4-6 years (28%) Gender: female (87%) Age group: 30-34 years (52%) 26-29 years (21%) Marital status: married (71%) Location: Bucharest (71%) Education: University degree (58%) Master degree/PhD (25%) Ocupation: Stay at home mother (33%) Specialist / Manager (18%) Self – conducted market research via: Cine esti? Get Back My Mac
  • 14. Social Media Facebook Pinterest Newsletter Twitter Foursquare 2435 subscribers 44% open rate 19% click rate 17 boards 315 pins 1109 followers 19,777 likes 23,871 weekly organic reach 12k tweets 51 following 918 followers 250 followers on our child friendly places tips Get Back My Mac
  • 15. A true love-mark, UrbanKid.ro has the mission to help early parents become better parents, be more conscious about the uniqueness of their child and keep them informed by taking advantage of everything that has been researched and up to date as opposed of being hung up in old pesky parenting habits that damage children growth and education. If one could improve the way we understand our children and raise them into the adults they should become, that could change the world. That simple. Get Back My Mac
  • 16. mihai.dragomirescu@gmail.com 0723 68 78 58 Let’s talk! Dana Iancu Ioana Get Back My Mac

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