Naa Presentation Am Strategies
Published on: Mar 3, 2016
Transcripts - Naa Presentation Am Strategies
An introduction into for Justin Kurn Voice2Page Communications Inc. 858-200-2222
Revolutionize the Online Advertising World 5 seconds at a time!
If you could say 15 words to a million people today, what would you say? <ul><li>The Facts: </li></ul><ul><li>NetAudioAds™ is the only Online Audio Advertiser that plays an </li></ul><ul><li>Adlet upon the opening of a webpage. </li></ul><ul><li>NetAudioAds™ has over 44 million web pages ready to play your </li></ul><ul><li>audio advertisement. </li></ul><ul><li>NetAudioAds™ publisher network is growing by more than 200,000 </li></ul><ul><li>web pages a day. </li></ul><ul><li>NetAudioAds™ are the most affordable form of online advertising available on the web. </li></ul><ul><li>NetAudioAds™ captures a more attentive audience than any other form of advertising. </li></ul>
Here are the total ads that we could play per day in the state of California. These are the ads we can play just in San Diego.
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser supported media—as well as more than 2,600 advertiser and agency members. <ul><li>PURPOSE: </li></ul><ul><li>This BPA Worldwide Interactive Audit Report provides an independently verified summary of a census of Adlet Plays recorded at NetAudioAds.com. This audit report includes verification of Adlet Plays to all users. All verified counts are based on a census, not sample of Adlet Plays for this product. Adlet Plays to all users has been audited for counts only as reported separately herein. </li></ul><ul><li>INDEPENDENT AUDITORS’ OPINION: </li></ul><ul><li>BPA Worldwide required and has examined the complete and entire access log files of this product for the period covered by this report. Samples of extracts of log files are not accepted. BPA’s examination of Adlet Plays, and accurate tracking by log files was made in accordance with generally accepted audit standards and accordingly included test and confirmations of actual access by users. BPA Worldwide used multiple software analysis tools for this audit. Based on such examination, it is BPA Worldwide’s opinion that the statements set forth in this report present fairly and accurately the Adlet Plays in conformance with generally accepted auditing principles. </li></ul>
Currently, Our Publisher Network is over 44 Million Webpages! 8,446,143 Plays Per Day 27,045,103 Unique Listeners 5,640,212 WebPages
What can NetAudioAds do for AM Strategies?
Key 2 Page <ul><li>So…What is Key 2 Page? </li></ul><ul><li>Key to page is the newest form of a Internet provoked “call to action” </li></ul><ul><li>It’s no longer a “click through”, now it’s a “key through” </li></ul><ul><li>Example: </li></ul><ul><ul><li>You open a website, and you hear an Adlet for a special lease offer from Mossy Nissan in San Diego. It was 5 seconds long, and you are interested, but now what? </li></ul></ul><ul><ul><li>Well, with Key 2 page, immediately following the ad, you are prompted to press the #1 Key to “take advantage of this amazing offer”. Once you press the #1 Key, a “landing page” for Mossy Nissan will open, showing you the information, in detail, that was described on the Adlet. </li></ul></ul><ul><ul><li>Now, not only did you attract someone to your site with very little hassle on either end, but you now can track the amount of people that actually “clicked through” to this specific landing site. Giving you the statistics you are looking for to judge the effectiveness of the ad. </li></ul></ul>
Compensation NetAudioAds has a base CPM charge of $20. Geo-targeting +$9 Time Targeting +$9 Key2Page +$12
Lets Crunch the Numbers… <ul><li> </li></ul><ul><li>Rates : </li></ul><ul><li>$10 CPM for untargeted ads </li></ul><ul><li>Targeting filters: </li></ul><ul><ul><li>Gender, Geography, Major = $2 premium </li></ul></ul><ul><ul><li>Favorite Interests, Activities, Movies = $5 </li></ul></ul><ul><li>Minimum Investment of $50,000 </li></ul>Sponsored Group Package and Promotion: ***TOTAL COST OVER A 3 MONTH PERIOD IS $300,000*** Brand Communities at a Glance: Minimum investment is $150,000 728x90 Leader board $1.50 -$2.50 300x250 Medium Rectangles $3 -$5 728x90 $4 -$6 300x250 $5.50 -$9
Lets Crunch the Numbers… <ul><li>Direct YouTube advertising contracts for US advertisers targeting the US require the following cost commitments. </li></ul><ul><li>YouTube General: $50K or greater spend on YouTube within 90 days. </li></ul><ul><li>YouTube Brand Channels: $200K or greater spend on YouTube only. </li></ul><ul><li>YouTube Contests: $500K or greater spend on YouTube only. </li></ul><ul><li>YouTube Homepage Roadblock: $175K/day flat fee plus a $50K incremental spend on Google and YouTube over 90 days ($225K or greater total spend). Premium flight dates may require a higher initial flat fee. </li></ul>That’s a lot of money! Flight/Drop Date Placement Description Sizes Total Impressions Net CPM Net Cost 1 Month TBD latimes.com California Local News Section 300x250 100,000 $15.00 $1,500 728x90 100,000 $13.00 $1,300 300x600 100,000 $7.50 $750 Features Sections (Image, Magazine, Health, Home and Garden) 300x250 60,000 $17.00 $1,020 728x90 60,000 $15.00 $900 300x600 60,000 $10.00 $600 Behavioral Targeting - Shopping Enthusiast 300x250 5,000 $13.00 $65 theguide.latimes.com Run of Guide 300x250 75,000 $24.00 $1,800 728x90 75,000 $22.00 $1,650 300x600 72,500 $14.00 $1,015 losangeles.metromix.com Run of Metromix 300x250 100,000 $14.00 $1,400 Monthly Total Impressions and Cost 807,500 $15 $12,000
Google Vs Yahoo Biding System <ul><li>Google AdWords: </li></ul><ul><li>Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click. </li></ul><ul><li>Google does not allow you to know how much your competitors are bidding per click. </li></ul><ul><li>3. Google drops keyphrases with POTENTIALLY low CT rates. If Google deems that your keyphrase has done poorly for other customers, then your keyphrase won't even get the chance to make a single (first!) impression. This can be very frustrating when your keyphrases are very relevant, but Google won't even let them see the light of day. </li></ul><ul><li>Yahoo Search Marketing: </li></ul><ul><li>Yahoo will drop your keyphrase if the CT rate is ranked very low for a significant period of time. </li></ul><ul><li>Yahoo's system for countries and languages is downright miserable. You have to re-register for every country (and only twenty countries are available). </li></ul><ul><li>Worse, you have to re-submit all your keyphrases and reset all your bids. </li></ul><ul><li>What's more, each country has different criteria for submission. This means you have to rebuild your campaign for the USA, UK, and Australia. Canada is there, but you are not allowed to submit English keyphrases (?!?), only French (FYI: Canada's workforce is 73% English, 22% French). In Switzerland, you can submit in Italian, German and French; there is no language differentiation. </li></ul><ul><li>Google's maximum bid is $100.00 </li></ul><ul><li>Google's minimum bid is $0.05 </li></ul><ul><li>Yahoo's maximum bid is $999.99 </li></ul><ul><li>Yahoo's minimum bid is $0.10 </li></ul>“ Real estate Bahamas" #3 position Yahoo: 1037 clicks 19 879 impressions 5.2% CT rate $0.34 cost per click 3 conversions 0.30% conversion rate Total Cost: $352.58 Google: 1557 clicks 35 348 impressions 4.4% CT rate $0.45 cost per click 13 conversions 0.84% conversion rate Total Cost : $700.65
Why would people want to hose these ads…?
Thank you from Voice2Page! voice2page.com