ABOUT MURPHYEPSON <ul><li>Full-service advertising, public relations </li></ul><ul><li>In business since 1989 </li></ul><...
OUR CLIENTS <ul><ul><li>Large and small businesses </li></ul></ul><ul><ul><li>Professional and nonprofit organizations </...
ABOUT YOU <ul><li>Introductions </li></ul><ul><li>Name </li></ul><ul><li>What you do </li></ul><ul><li>Ever used social me...
VIDEO <ul><li>Social Media In Plain English </li></ul>
SMALL BUSINESS AND SOCIAL MEDIA <ul><li>Why should you care about social media as a marketing tool? </li></ul><ul><li>Sear...
SEO BENEFITS <ul><li>73% of all web users find what they’re looking for via a search engine. </li></ul><ul><li>90% of all ...
SEO BENEFITS <ul><li>What qualities do you look for in a real estate agent? </li></ul><ul><ul><li>Specialize in the area <...
SEO BENEFITS <ul><li>Find keywords to set your business apart </li></ul><ul><li>from competitors: </li></ul><ul><ul><li>W...
MARKETING BENEFITS <ul><li>Activity </li></ul><ul><ul><li>Write down the names of your top 10 customers. </li></ul></ul><u...
MARKETING BENEFITS <ul><li>Tools like Twitter and Facebook spread your one message to many people. </li></ul><ul><li>...
MARKETING BENEFITS <ul><li>Question </li></ul><ul><li>How can I use Facebook to market </li></ul><ul><li>my business? </...
MARKETING BENEFITS <ul><li>Facebook: Best Practices </li></ul><ul><li>People have accounts, businesses have pages </li></u...
MARKETING BENEFITS <ul><li>Facebook: Best Practices </li></ul><ul><li>Post direct links to your website (or other relevant...
GIVE YOURSELF AN EDGE <ul><li>Misconception: social media is only for big brands </li></ul><ul><li>Make yourself more acce...
GIVE YOURSELF AN EDGE <ul><li>Utilize LinkedIN for to increase referrals and new business leads </li></ul><ul><ul><li>Intr...
GIVE YOURSELF AN EDGE <ul><li>Reviews are excellent for customer testimonials </li></ul><ul><li>Boost SEO </li></ul><ul><l...
WRAP UP <ul><li>Using social media tools to market your business will: </li></ul><ul><ul><li>Boost your rankings on search...
QUESTIONS? <ul><li>Thank you! </li></ul>
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Preso so me_powellchamber

Published on: Mar 4, 2016
Published in: Career      Technology      Business      
Source: www.slideshare.net


Transcripts - Preso so me_powellchamber

  • 2. ABOUT MURPHYEPSON <ul><li>Full-service advertising, public relations </li></ul><ul><li>In business since 1989 </li></ul><ul><li>Top ten public relations firm </li></ul><ul><li>Top 25 advertising firm </li></ul>
  • 3. OUR CLIENTS <ul><ul><li>Large and small businesses </li></ul></ul><ul><ul><li>Professional and nonprofit organizations </li></ul></ul><ul><ul><li>Public and private sector </li></ul></ul>
  • 4. ABOUT YOU <ul><li>Introductions </li></ul><ul><li>Name </li></ul><ul><li>What you do </li></ul><ul><li>Ever used social media to market your business? </li></ul>
  • 5. VIDEO <ul><li>Social Media In Plain English </li></ul>
  • 6. SMALL BUSINESS AND SOCIAL MEDIA <ul><li>Why should you care about social media as a marketing tool? </li></ul><ul><li>Search engines recognize social interactions. </li></ul><ul><li>To show your customers and clients you care. </li></ul><ul><li>Because if you don’t, your competitors will. </li></ul>
  • 7. SEO BENEFITS <ul><li>73% of all web users find what they’re looking for via a search engine. </li></ul><ul><li>90% of all users don’t look past the first 30 results. </li></ul><ul><li>How findable is your company? </li></ul>
  • 8. SEO BENEFITS <ul><li>What qualities do you look for in a real estate agent? </li></ul><ul><ul><li>Specialize in the area </li></ul></ul><ul><ul><li>Honest </li></ul></ul><ul><ul><li>Fair </li></ul></ul><ul><ul><li>Common sense </li></ul></ul><ul><ul><li>Good listener </li></ul></ul><ul><li>  </li></ul><ul><li>Use descriptive words in your Website or Facebook page to set you apart from the competition. </li></ul>
  • 9. SEO BENEFITS <ul><li>Find keywords to set your business apart </li></ul><ul><li>from competitors: </li></ul><ul><ul><li>Write down the descriptor words for your business. </li></ul></ul><ul><ul><li>Find search engine keywords for your business using the Google Keyword Tool – http://www.google.com/sktool </li></ul></ul><ul><ul><li>Incorporate those words into your online copy. </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Review boards </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
  • 10. MARKETING BENEFITS <ul><li>Activity </li></ul><ul><ul><li>Write down the names of your top 10 customers. </li></ul></ul><ul><ul><li>What do you want to tell them? </li></ul></ul><ul><ul><li>How will you get the word out? </li></ul></ul>
  • 11. MARKETING BENEFITS <ul><li>Tools like Twitter and Facebook spread your one message to many people. </li></ul><ul><li>Organically develop a consistency of message. </li></ul><ul><li>Speeds up your marketing efforts. </li></ul>
  • 12. MARKETING BENEFITS <ul><li>Question </li></ul><ul><li>How can I use Facebook to market </li></ul><ul><li>my business? </li></ul>
  • 13. MARKETING BENEFITS <ul><li>Facebook: Best Practices </li></ul><ul><li>People have accounts, businesses have pages </li></ul><ul><li>Choose a name for your page and don’t change it </li></ul><ul><li>Select the best URL for your page </li></ul><ul><li>Use the “About” text box to place keyword-dense copy near the top of your Page </li></ul>
  • 14. MARKETING BENEFITS <ul><li>Facebook: Best Practices </li></ul><ul><li>Post direct links to your website (or other relevant sites) in your Page’s stream </li></ul><ul><li>Add photos with captions, events with descriptions, and a discussion forum </li></ul><ul><li>Make your fans feel special </li></ul><ul><li>Market your Facebook page using traditional media </li></ul>
  • 15. GIVE YOURSELF AN EDGE <ul><li>Misconception: social media is only for big brands </li></ul><ul><li>Make yourself more accessible to customers </li></ul><ul><li>Increase referrals, generate leads </li></ul>
  • 16. GIVE YOURSELF AN EDGE <ul><li>Utilize LinkedIN for to increase referrals and new business leads </li></ul><ul><ul><li>Introductions </li></ul></ul><ul><ul><li>Quick lookup </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Q & A </li></ul></ul>
  • 17. GIVE YOURSELF AN EDGE <ul><li>Reviews are excellent for customer testimonials </li></ul><ul><li>Boost SEO </li></ul><ul><li>Interact with customers </li></ul>
  • 18. WRAP UP <ul><li>Using social media tools to market your business will: </li></ul><ul><ul><li>Boost your rankings on search engines, making your business more findable. </li></ul></ul><ul><ul><li>Show your customers that you care about doing business with them. </li></ul></ul><ul><ul><li>Give you a leg up on the competition. </li></ul></ul>
  • 19. QUESTIONS? <ul><li>Thank you! </li></ul>

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