Jl. Ciragil 2 No. 26, Kebayoran Baru,
Jakarta Selatan
“How fast data is
captured,
defines how fast decision
can be made.”
About Us
• We are Focused on IT Business
Solution Support for delivering
efficiency and improvement
performance to client ...
Sales Performance Systems
Digital Monitoring, Digital Maintenance and
Digital Command Center
Product & Services
In the dyn...
Digital Monitoring, Digital Maintenance and
Digital Command Center
Digital Monitoring, Digital Maintenance and Digital
Command Center
Understanding Digital Audience
Year of 2000
Social Medi...
Understanding Digital Audience
Customer experience
Purchase Post-Purchase
Social
Media
WEB
Events
Sales
Person
Loyalty/
CR...
Our Method
Listening Engage
Action Measure
Online Media
monitoring, Google
Alerts, Tweet Deck,
Social Mentions
Response, I...
Our Framework
• Realtime brand /
account
monitoring
• Realtime
measurement
• Knowing your
potential audience
and influence...
How Deploy
What We Deliver to You
Digital Monitoring & Reporting
• Monitoring conversation, opinion, issue and
campaign on Digital Ch...
Sales Performance Systems
Understanding Area of Concern
Sales Performance Systems
Sales Performance Systems
Understanding The Brands Concern
• Have a difficulty to create a fast and more reliable data
analy...
Mechanism
Sales Performance SystemsSales Performance Systems
What We Deliver to You
• Realtime Data Market Penetration
• Sales performance (hot product)
• Oulet Clustering / Retail Se...
Who we work with
Examples of our work
From Common
to Premium
• Background:
Indonesian consumers don’t see Heineken as a premium brand and compare
it with local ...
Close with your
Audience
Knowing what they want, what they like and what
they do.
It’s not all about
price
• Background:
ZTE is new player in the mobile phone market and wants to be perceived as
preferabl...
It’s about
Presence
It’s about Apps
To capture all the data needed by the HQ in regular
basis and accurate
It’s about a
speed
• Background:
IRIS Indonesia as an agency of Sony Mobile Indonesia has difficulty to
deliver incentive ...
It’s about
Efficiency
To capture all the data needed by the HQ in the same
day and accurate
User Login Event Scheduling
Sc...
It’s about a
reliable
• Background:
CEREBRO as an agency of Castrol Indonesia has a program to increasing
brand awareness ...
Thank
You!
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Nabata credential v5.2

Nabata Technology With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
Published on: Mar 3, 2016
Published in: Data & Analytics      Business      Technology      
Source: www.slideshare.net


Transcripts - Nabata credential v5.2

  • 1. Jl. Ciragil 2 No. 26, Kebayoran Baru, Jakarta Selatan “How fast data is captured, defines how fast decision can be made.”
  • 2. About Us • We are Focused on IT Business Solution Support for delivering efficiency and improvement performance to client business • We combine advanced IT-based data capture techniques and analytical skills to transform bits and bytes into valuable, strategic and actionable information for clients. • We are Integrating business operations to business intelligence as main supporting to decision maker
  • 3. Sales Performance Systems Digital Monitoring, Digital Maintenance and Digital Command Center Product & Services In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. And transform the data into information and seed them to a Business Intelligent. An Integrated data driven system from capturing until data presentation, combine with the GIS (Geographical Information System) capability to visualize on digital map, It’s a cutting edge system for sales, marketing to deploy and see a business in a single view on Business Dashboard.
  • 4. Digital Monitoring, Digital Maintenance and Digital Command Center
  • 5. Digital Monitoring, Digital Maintenance and Digital Command Center Understanding Digital Audience Year of 2000 Social Media has a powerful influence on decisions For opinions on products to buy, Millennial are more than 3x as likely than Boomers to turn to social channels BazaarVoice Study 2011 Boomers, Born in early 1946s to the early 1964s Millenial, Born in early 1980s to the early 2000s
  • 6. Understanding Digital Audience Customer experience Purchase Post-Purchase Social Media WEB Events Sales Person Loyalty/ CRM Customer Service WOM ( Viral ) Ads Sales PR web Packaging News Letter Pre-Purchase Digital Monitoring, Digital Maintenance and Digital Command Center
  • 7. Our Method Listening Engage Action Measure Online Media monitoring, Google Alerts, Tweet Deck, Social Mentions Response, Initiate, Answers, Asks, Feedback, Insights Audience, Engagement, Loyalty, Influence Managing the response, Establish dialogue, Interactivity
  • 8. Our Framework • Realtime brand / account monitoring • Realtime measurement • Knowing your potential audience and influencer • Get a consumer insights • Knowing what your competitor better
  • 9. How Deploy
  • 10. What We Deliver to You Digital Monitoring & Reporting • Monitoring conversation, opinion, issue and campaign on Digital Channel. • Providing the Report and simple analysis for the evaluation and planning. • Getting the insight from audience. Digital Maintenance & Engagement • Develop & Managing the campaign on Digital Channel. • Building the awareness and engagement with the target audience. • Supporting the brand for 360 brands campaign.
  • 11. Sales Performance Systems
  • 12. Understanding Area of Concern Sales Performance Systems
  • 13. Sales Performance Systems Understanding The Brands Concern • Have a difficulty to create a fast and more reliable data analysis due to major human involvement. • Have a difficulty to measure : • Availability of Product • Outgoing Models • SPG’s Performance • Out Of Stock • Product Distribution • Product Sales Performance • Field Team motion, etc • Unable to make a better strategy plan based on the current data and trend.
  • 14. Mechanism Sales Performance SystemsSales Performance Systems
  • 15. What We Deliver to You • Realtime Data Market Penetration • Sales performance (hot product) • Oulet Clustering / Retail Segmentation • Product Distribution and Availability • Retailer Performance (Owner & SPG / Frontliner) • Business Insight :  To provide vivid guidance for current strong and weak areas, by identify characteristics of the strong areas  Ability to measure the market penetration result based on area, time and presented in geographical visual.  Ability to deploy the necessary support for the right potential market
  • 16. Who we work with
  • 17. Examples of our work
  • 18. From Common to Premium • Background: Indonesian consumers don’t see Heineken as a premium brand and compare it with local brands ( e.g. Bintang) instead of other international premium beer brands. • Internationally Heineken is launching a global digital campaign but it may not be relevant to the Indonesian consumer: • Indonesians aren’t generally beer drinkers, and those who do are amongst the niche. • Indonesia’s advertising regulations for beer are much stricter than other countries as it is regarded alcoholic beverage. • Challenge: To launch the global digital campaign in Indonesia in a way that would be relevant and appealing to Indonesians. • What we did: • After a series of consumer interviews, it was evident that our target behaves as a community. But they socialize BOTH digitally and physically; digital by itself is insufficient. • The global digital campaign was thus modified for Indonesia by integrating both on-line and off-line activities into the campaign. • Result: • Digital conversations following the campaign indicate Heineken seen as premium as indicated by its comparison to international brands and events. • A significant rise of sales during and immediately after the campaign in designated outlets.
  • 19. Close with your Audience Knowing what they want, what they like and what they do.
  • 20. It’s not all about price • Background: ZTE is new player in the mobile phone market and wants to be perceived as preferable gadget. It’s low awareness is related to its low demand in mobile phone retail centers. • Challenge: How to promote a mid-range brand of mobile phones to a market dominated by either the very high-end brands or the very economical brands. • What we did: • Through initial digital crawls we found out that what is seen as high end for youth is a hand phone’s capability to be used digitally – not price per se. • We constructed a digital campaign focused on digital and technology lifestyle and put ZTE in the midst of it. Interaction through quizzes created engagement and excitement, especially amongst the teens. • Result: Other than being chatted about in social media amongst teens (with an average of more than 7,000 fans per month following the digital campaign), field observation reveals that teens look for ZTE when visiting mobile phone retailers.
  • 21. It’s about Presence
  • 22. It’s about Apps To capture all the data needed by the HQ in regular basis and accurate
  • 23. It’s about a speed • Background: IRIS Indonesia as an agency of Sony Mobile Indonesia has difficulty to deliver incentive payment on time due to human process for compiling all the filed data from many parties. • Challenge: How to collecting all the data and compiling it into single database and presented as user friendly information. • What we did: • Developing a middleware and engine to collected all the data and the same time do the filtering, processing and calculation. • Developing a Dashboard Reporting • Result: Minimum human involvement, faster incetive calculation. At the end client able to pay incentive on time and easier to monitor and make a decision for the activity.
  • 24. It’s about Efficiency To capture all the data needed by the HQ in the same day and accurate User Login Event Scheduling School List Report Activity
  • 25. It’s about a reliable • Background: CEREBRO as an agency of Castrol Indonesia has a program to increasing brand awareness and brand sell out at poin of purchase (in this case service station). • Challenge: How deliver reliable and faster report to clients • What we did: • Developing a mobile application for capturing all the information needed. • Developing an Online Dashboard Reporting • Visualize the retailer information on the digital Map • Result: Client able to read all the information realtime from the dashboard provided, and able to access it from anywhere with any platform.
  • 26. Thank You!

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