Political Branding Campaign
India
India Shinning Campaign
NDA- 2004
What was it?
India shinning was BJP’s election campaign
for 2004 general election. The case of 'India
Shining' campaign is...
Branding
Branding Company
Prathap Suthan
“India Alive” “India Dazzling”
"Each of them were wrong in certain ways. India Al...
Branding
Result
Bharat Nirman
Congress Campaign
Branding
Pradeep Sarkar
22 commercials, many featuring a continuing character—a young woman, Priya, who is born into an
un...
The Campaign
The Campaign
The Campaign
The Campaign
New Age Branding
New Job Opportunity
Facebook
Youtube
Quora
Just for Laughs
IPL Nirman
India Shinning- Really??
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Political Branding Campaign

In a class on Brand Design we were asked to explore the importance of a branding campaign in political sphere. To explain this I took the example of one of the fierce branding campaign of Bharat Nirman (NDA) and India Shinning (Congress). The presentation explore how exactly an advertisement campaign can effect the formation of government in a country. It also includes how emotions are used to develop empathy in target audience and get their votes.
Published on: Mar 4, 2016
Published in: Education      News & Politics      Business      
Source: www.slideshare.net


Transcripts - Political Branding Campaign

  • 1. Political Branding Campaign India
  • 2. India Shinning Campaign NDA- 2004
  • 3. What was it? India shinning was BJP’s election campaign for 2004 general election. The case of 'India Shining' campaign is believed to mark the beginning of a new age of political advertising in India. The campaign was aimed at highlighting the progress India had made during the tenure of Vajpayee as PM. The campaign was supported by another catch phrase 'Feel Good Factor.'
  • 4. Branding Branding Company Prathap Suthan “India Alive” “India Dazzling” "Each of them were wrong in certain ways. India Alive carries with it the implication of death or sickness. India Rising takes you back to the Independence era when we were just formulating an identity. India Dazzling was an over- claim." According to him, 'India Shining' conveyed a sense of health, prosperity and radiance.
  • 5. Branding
  • 6. Result
  • 7. Bharat Nirman Congress Campaign
  • 8. Branding Pradeep Sarkar 22 commercials, many featuring a continuing character—a young woman, Priya, who is born into an underprivileged background but, through hard work and a helping hand from the government’s policies, travels to Delhi to study engineering from her remote village, becomes an entrepreneur, acquires land in and around her village (at the new rates announced by the government, 4 times the market value), and is an all-round busybody and do-gooder.
  • 9. The Campaign
  • 10. The Campaign
  • 11. The Campaign
  • 12. The Campaign
  • 13. New Age Branding
  • 14. New Job Opportunity
  • 15. Facebook
  • 16. Youtube
  • 17. Quora
  • 18. Just for Laughs
  • 19. IPL Nirman
  • 20. India Shinning- Really??