Why Social Media?• Islessexpensivethantraditionalmarketing• Connectwithyourcustomersandclientstobuildrelationshipswiththem...
The BIG BOYS• Facebook• Twitter• Instagram• Pintrest• Linkedin
Social Mediaby theNumbers!
Social Media bythe Numbers!Facebook• Monthlyactiveusershavepassed1.1billionforthefirsttime• 751millionmobileusersaccessFac...
Social Media bythe Numbers!Twitter• 288millionmonthlyactiveusers• 44%growthfromJune2012toMarch2013(fasterthanFacebook)• Th...
Social Media bythe Numbers!Instagram• 100millionmonthlyactiveusers.• 40millionphotosarepostedperday.• 98percentofInstagram...
Social Media bythe Numbers!Pintrest• 50millionusers• Momsare61percentmorelikelytovisitPinterest• AverageTimeSpentonPintere...
Social Media bythe Numbers!Linked in• Over200millionusers• 5.1millionCanadianusers• 44%ofLinkedinusersworkincompanieswithm...
What is aFacebookFan Page• IsapublicprofileonFacebookforusebybusinessesthatallowsyourcustomerstofollowyou,andinteract.
Benefits of Facebook FanPage• BrandLoyalty• CustomerEngagement• DriveWebTraffic• ReputationManagement• NewCustomersandLead...
Strategies to effectiveFacebook Posts• Postupto2timesdaily• Primetimetopostis9amand4pm• Weekendsatnoon• Postwith80characte...
What isTwitter• Anonlinetoolandservicethatenablesitsuserstosendandreadtext-basedmessagesofupto140characters,knownas"tweets".
Benefits of Twitter• Promoteyourbusinessin140chartersorless• Followyoursuppliers,competitors,companiesandfriends• Monitorr...
Strategies for effectiveTweets• Tweetonweekendasits17%higherengagementonSat/Sun• Tweetsbetween8amand7pmreceive30%moreengag...
What isInstagram• Isanonlinephoto-sharingandsocialnetworkingservicethatenablesitsuserstotakepictures,applydigitalfiltersto...
Benefits of Instagram• AllMobileplatform• Gearedtowardsayoungerdemographic• Photo’sarekey• Thephotofilters• Uploadinsecond...
Strategies for effectiveInstagram Posts• Postactualphotos• Don’tpost30photosin1minute• Makeitanbackstagewindowintoyourbusi...
What isPintrest• Isapinboard-stylephoto-sharingwebsitethatallowsuserstocreateandmanagetheme-basedimagecollectionssuchaseve...
Benefits to Pintrest• Showcaseyourproducts• Buildyourbrandidentity• Interactwithcustomers• SEO(Backlinks)• ThePinterestSea...
Strategies to effectivePinning• Setastrategy(drivetraffic,brandawareness)• Promoteothersbyrepinningandcommenting• Createin...
What isLinkedin• LinkedInisabusiness-orientedsocialnetworkingsite.Thatismainlyusedforprofessionalnetworking
Benefits to Linked in• Awarenessofyourcompanytousers• Companyinformation• Improvesearchengineresults• Companybranding• Gre...
Strategies for Linked in• Connectwithotherbusinessownersorthosewiththesameinterest• AwarenessofyourcompanytoLinkedinusers•...
So what’s next?• Firstfigureoutwhatyourgoalsare.Areyoutryingtoengagepotentialandcurrentcustomers?Buildrelationships?Spread...
Port Credit BIA Social Media Presentation
Port Credit BIA Social Media Presentation
Port Credit BIA Social Media Presentation
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Port Credit BIA Social Media Presentation

Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Port Credit BIA Social Media Presentation

  • 1. Why Social Media?• Islessexpensivethantraditionalmarketing• Connectwithyourcustomersandclientstobuildrelationshipswiththem• Meetotherbusinessowners• Runhighlytargetedads• Reachmillionsoutsideyourlocalareaaswellasyourlocalarea• Becauseyourcompetitionisdoingit• Andthenumbersdon’tlie
  • 2. The BIG BOYS• Facebook• Twitter• Instagram• Pintrest• Linkedin
  • 3. Social Mediaby theNumbers!
  • 4. Social Media bythe Numbers!Facebook• Monthlyactiveusershavepassed1.1billionforthefirsttime• 751millionmobileusersaccessFacebookeverymonth• Mobileonlyactiveuserstotal189million• Almost18millionCanadiansareonFacebook• 260000FacebookusersinMississauga
  • 5. Social Media bythe Numbers!Twitter• 288millionmonthlyactiveusers• 44%growthfromJune2012toMarch2013(fasterthanFacebook)• Thatmeansthat21%oftheworld’sinternetpopulationareusingTwittereverymonth• Over500millionregisteredaccounts• Twitter’sfastestgrowingagedemographicis55to64yearolds,registeringanincreaseinactiveusersof79%
  • 6. Social Media bythe Numbers!Instagram• 100millionmonthlyactiveusers.• 40millionphotosarepostedperday.• 98percentofInstagramphotospostedbytopbrandsarenowsharedtoFacebook.• 28percentofInternetusersbetweentheagesof18and29useInstagram.• Only3percentofInternetusersbetweentheagesof50and65useInstagram.
  • 7. Social Media bythe Numbers!Pintrest• 50millionusers• Momsare61percentmorelikelytovisitPinterest• AverageTimeSpentonPinterestPerVisit:14.2minutes
  • 8. Social Media bythe Numbers!Linked in• Over200millionusers• 5.1millionCanadianusers• 44%ofLinkedinusersworkincompanieswithmorethan10000employees• 39%ofmembersareManagers,Directors,OwnersandCEO’s
  • 9. What is aFacebookFan Page• IsapublicprofileonFacebookforusebybusinessesthatallowsyourcustomerstofollowyou,andinteract.
  • 10. Benefits of Facebook FanPage• BrandLoyalty• CustomerEngagement• DriveWebTraffic• ReputationManagement• NewCustomersandLeads• CustomerRetention• ViralMarketing• CustomerFeedback• BusinessHumanisation• TargetedAdvertisingOption
  • 11. Strategies to effectiveFacebook Posts• Postupto2timesdaily• Primetimetopostis9amand4pm• Weekendsatnoon• Postwith80charactersorlesswillhaveagreaterengagement• Makesurepostsareveryconcise• AskingQuestionsisKey• Peoplelikepictures• HaveaFacebooklikeboxonyourwebsite
  • 12. What isTwitter• Anonlinetoolandservicethatenablesitsuserstosendandreadtext-basedmessagesofupto140characters,knownas"tweets".
  • 13. Benefits of Twitter• Promoteyourbusinessin140chartersorless• Followyoursuppliers,competitors,companiesandfriends• Monitorrealtimeconversationaboutyourbrandorindustry• Runspecialdeals,promotionsandoffers• Sharephotosandvideos• Sendoutlinkswheretopurchase yourproductordownloadinfoaboutit• Boostyourvisibilityonsearchengines• Getthereattentionrightaway• Keepuponnewsandtrends
  • 14. Strategies for effectiveTweets• Tweetonweekendasits17%higherengagementonSat/Sun• Tweetsbetween8amand7pmreceive30%moreengagement• Usedifferentsocialnetworks• Paceyourtweets• Keepthemshort• Uselinksintweetstodriveclicksandretweets• Usehashtagstoincreaseengagement• Followpeoplethatyoucanretweet
  • 15. What isInstagram• Isanonlinephoto-sharingandsocialnetworkingservicethatenablesitsuserstotakepictures,applydigitalfilterstothem,andsharethemonavarietyofsocialnetworkingservices,suchasFacebookorTwitter.
  • 16. Benefits of Instagram• AllMobileplatform• Gearedtowardsayoungerdemographic• Photo’sarekey• Thephotofilters• Uploadinsecondsthroughmobile• Promoteevents• Generateleadsbyfollowingtherightpeopleorcompanies• Createawindowintoyourbusinessworld
  • 17. Strategies for effectiveInstagram Posts• Postactualphotos• Don’tpost30photosin1minute• Makeitanbackstagewindowintoyourbusiness• Involveyourfollowersby#hashtagsandcontests• Commentback• Lo-Fiisthemostusedfilteramongbrands.
  • 18. What isPintrest• Isapinboard-stylephoto-sharingwebsitethatallowsuserstocreateandmanagetheme-basedimagecollectionssuchasevents,interests,andhobbies.
  • 19. Benefits to Pintrest• Showcaseyourproducts• Buildyourbrandidentity• Interactwithcustomers• SEO(Backlinks)• ThePinterestSearchBox• Inspiration• Recruitment
  • 20. Strategies to effectivePinning• Setastrategy(drivetraffic,brandawareness)• Promoteothersbyrepinningandcommenting• Createinvitingboards• Establishyourexpertise• InstallthePINITbuttononyourwebsite• ThebesttimeforretailersandfashionbrandstopinisFridayat3pm
  • 21. What isLinkedin• LinkedInisabusiness-orientedsocialnetworkingsite.Thatismainlyusedforprofessionalnetworking
  • 22. Benefits to Linked in• Awarenessofyourcompanytousers• Companyinformation• Improvesearchengineresults• Companybranding• Greatplacetofindnewemployees• Great forB2B
  • 23. Strategies for Linked in• Connectwithotherbusinessownersorthosewiththesameinterest• AwarenessofyourcompanytoLinkedinusers• Companyinformation• Improvesearchengineresults• Companybranding• Greatplacetofindnewemployees
  • 24. So what’s next?• Firstfigureoutwhatyourgoalsare.Areyoutryingtoengagepotentialandcurrentcustomers?Buildrelationships?Spreadinformation?Monitorwhat’sbeingsaidaboutyourbrand?• Howmuchtimedoyouhavetocommit.• Ifyouonlyhavetimeforonesocialmediaplatform,Facebookisthewaytogo.• IfyouhavetimefortwoaddTwittertothemix• Andifyouhaveatemperandcan’tacceptcriticismdon’tusesocialmediaatall!

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