<ul><li>In the next hour you’ll hear… </li></ul><ul><li>You’ll reduce risk and encourage compliance by helping patient...
Communicating with patients <ul><li>Two things to bear in mind about patients… </li></ul><ul><li>We don’t understand them....
<ul><li>Session speakers: </li></ul><ul><li>Deborah Brown, EMD Serono </li></ul><ul><li>Ryan Clarke, LLB Advocacy Sol...
of 3

National Pharma Congress 2009 Session III Intro

The Introduction He Never Gave -- thanks to the previous sessions running overtime and the AV guys being caught napping
Published on: Mar 3, 2016
Published in: Health & Medicine      Business      
Source: www.slideshare.net


Transcripts - National Pharma Congress 2009 Session III Intro

  • 1. <ul><li>In the next hour you’ll hear… </li></ul><ul><li>You’ll reduce risk and encourage compliance by helping patients understand about your product </li></ul><ul><li>Understanding is more likely to occur if you start communicating early </li></ul><ul><li>Communicating in 2009 and beyond involves social networking </li></ul>Communicating with patients Lawyer joke #1
  • 2. Communicating with patients <ul><li>Two things to bear in mind about patients… </li></ul><ul><li>We don’t understand them. </li></ul><ul><li>They hate us. They really hate us. * </li></ul><ul><li>* Recapturing the Vision: Restoring Trust in the Pharmaceutical Industry by Translating Expectations into Actions -- PriceWaterhouseCoopers, 01/07 </li></ul>&quot;It is difficult to comprehend how an industry that has saved so many lives should be held in such low public esteem.&quot;
  • 3. <ul><li>Session speakers: </li></ul><ul><li>Deborah Brown, EMD Serono </li></ul><ul><li>Ryan Clarke, LLB Advocacy Solutions </li></ul><ul><li>Patrick Forsythe, Allergan Canada </li></ul><ul><li>Dean Michelin, Valeo Pharma </li></ul>Communicating with patients Lawyer joke #2

Related Documents