Bangalore University Bicycle Sharing Project To Pedal with Us Contact : Murali HRmurali@nammacycl...
Vision of the Vision of the ...
How does it work ? Bicycle Sharing Idea ...
Collaboration Future Plan ...
How can you andyour businesssupport us? Unique Re...
TeamAbout ...
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Namma Cycle Partner Promotion & Collaboration Kit

This is a kit that gives information abt the namma cycle project.
Published on: Mar 3, 2016
Published in: Economy & Finance      Business      Entertainment & Humor      

Transcripts - Namma Cycle Partner Promotion & Collaboration Kit

  • 1. Bangalore University Bicycle Sharing Project To Pedal with Us Contact : Murali 9945066612 Partner Promotion & Collaboration Kit
  • 2. Vision of the Vision of the Last Century Next Century Heavy Infrastructure 1.0 Soft Infrastructure 2.0 story ModeIt all started under a Big Tamarind Tree when a Small Old Ghost on the big tree told us that the Solution to all our traffic woes is Bicycle. The Holy Ghost also told Modeus that we have not realized the full potential of the bicycle. Forgetting the simple and easy way of commuting we have adopted expensive cars as mode ofcommute. The ghost remembered the happy days in the city when there were few automobiles and more bicycles. Flyovers. Bicycle Sharing. Underpasses. Car Sharing.We asked how we can come out of this vicious loop of endless traffic congestion, pollution, accidents etc. in our city. The ghost closed its eyes and whispered, Wide Roads.“Bicycle Bicycle” .So we started discussing how we can promote bicycles as a mode of commute and also as Public Transport. We have been working with Urban Department tocreate Bicycle Streets, Pedestrian Friendly Neighborhoods and Bicycle Parking Facilities. DrawbacksComing back to Namma Cycle Story, we had seen many Sharing Systems in Europe. Yet in India there was hardly any effort to promote cycling as a public Resource Wastage. Advantagestransport. So this effort is to make sure bicycles are accessible to common man and an experiment to make bicycle as a vehicle of commute for short trips and a No Feedback. Uses Mobile Technology.suitable vehicle for public transport. We intend to start with renting 200 cycles across 10 stations at the Jnanabharthi Campus and see how people and the responds to this unique experiment. Resource Optimization. Unsustainable. Resource Tracking. Car Centered. Resource Utilization Estimate. Intelligent and Feedback Based.
  • 3. How does it work ? Bicycle Sharing Idea We plan to have 10 stations with around 20 cycles in each station. Registration and Billing : The Student registers with a online system. He gets a ID and he pays a nominal pre paid charge for using the system.Bicycle sharing systems in urban areas usually differ from traditional bicycle rental services since they are offered at multiple locations facilitating short- Renting the Bicycle : The Bicycles will be kept at specific locations displayed below. Apredefined trips and last-mile-connectivity. A public bicycle sharing system is an increasingly popular system whereby bicycles are made available on a large Node Manager will rent out the bicycle to the student. He will record the rentalscale in a city allowing people to have ready access to these public bikes rather than rely on their own bikes concerning urban mobility. Cycle by its very structure transactions using a Mobile Phone.enables faster and smoother mobility over short distances. And a bicycle sharing system acts as a feeder system for other public transport systems. Returning the Bicycle : The student uses the bicycle and drops it another station. AAs a flexible mobility option they can be considered an extension of public transport systems. Bicycle sharing can also be seen as an environmentally friendly Node Manager will take back the bicycle and stop the rental transaction.service to support the modernity and individuality of a city or the neighbourhood. Across the globe, economically advancing countries of north-western Europeand North America are leading the way by promoting cycling in their cities and along their countryside too. By way of patronising cycling (and bicycle sharing System Interface given below :systems) they have not only encouraged this sustainable mode of transport but they have also ensured their financial success. Notable among them are: Call aBicycle in Berlin, Germany; Velib in Paris, France; Bicing in Barcelona, Spain. Manage Rental Manage Stock Manage Security Manage Billing Stations Stations of various modes StationsThe success of the bicycle sharing systems elsewhere proves that this system has ample scope and opportunity to emerge as an innovative and alternativeurban mobility solution, especially in select neighbourhoods of Bangalore, India. Node Manager Stock Manager Security Billing Manager rents the manages stock charges the bicycles. Manager stations card Takes care of Theft Prevention : Ships bicycles Check In security of to nodes Students will be registered only after getting a letter from the HOD. the bicycles. System will store the rental transactions, any stolen cycle trip can be Insurance Check Out Claiming detected easily. Also bicycles are insured.
  • 4. Collaboration Future Plan Why we need your collaboration ? Clearly, given the business-as-usual scenario the outcomes are certainly not sustainable and thus the future appears bleak. Hence, this call for exploring and creating mechanisms that attempts to minimise the ecological damage through innovative and alternative mobility solutions in the urban context.Make Bicycle Sharing Model sustainable, economical and most preferred mode of commute in the University Campus. In this phase we will run the experiment Easy, safe and convenient commuting Cycling is the most practical and convenient alternative for undertaking short trips apart from walking. Thewithin the university campus. limited supply and coverage of public transport in urban areas has led to people embracing personalised motorised transport, which in turn has resulted in increased congestion along transportation networks, travel times, carbon emissions and a host of such negative externalities.Share Freely the Processes and Systems with the community. Release the Software as Free and Open Source, so that the experiment can be repeated in any othercity or university with minimum investment on technology. Benefits for Collaborators An opportunity to facilitate your business, brand and commitments for promoting the sustainability vision of your organization toMake Bicycles preferred mode of commute for last mile connectivity. In this phase we are considering having a agreement with BMTC so that students can get the student community.down in any Bus Stop and cycle to the university. Exposure to over 1,00,00 students from diverse backgrounds - as the Jnanabharathi area is the Educational Hub of South India.Integrate Bicycle with Metro and Buses for multi modal trips. We would like commons to use bicycles to go to metro and use bicycle for reaching their Being the first Bicycle Sharing event of its kind, partners associating, by design will stand out as a pioneer & a leader in advancing thedestination. Lack of parking facility for automobiles at Metro Stations is another reason why Bicycle is the future vehicle of commute for our city. cause of Soft Mobility and Green Transport Solution in Indian Context. An opportunity to be part of an exciting, innovative and original program. An opportunity to showcase products, innovations and services that offer solutions to environmental issues. An opportunity to make our city safer, cleaner and sustainable. An opportunity to make your community healthy and more livable.
  • 5. How can you andyour businesssupport us? Unique Rental StationWe are looking for people who would like to promote their Here Herebusiness to the youth community and have a message to theyouth. We intend to make the Bicycle Rental Station Unique and a sustainable station.We will be able to give you space on the station to promote yourbusiness in a responsible way. In return we feel your business can Bicycle Trees at the rental stations will serve the purpose ofgive us a nominal amount for supporting the operations of identifying the Rental Station and also as a source of power forNamma Cycle. The Stations will be kept in 10 prime locations in the rental station.the university. Students can charge their mobile phones and also their laptopsWe are not interested in promoting the Space as Advertisement at the We would like to promote the intrinsic worth of yourproduct and business. It could be a creative piece of painting or it You can also sponsor the Solar Panel Supported Rental Stations.could be a photo of your customer appreciating your product. In return we will give space for promoting your business on the Bicycle Tree.In Short , You can Promote your business in a creative way.
  • 6. TeamAbout Prof. Ashwin Mahesh received his PhD degree from University of Washington. He used to work at NASA looking for Unidentified Flying Objects, (UFOs) before finding the flying cyclists of Bangalore. Dr Mahesh is the Co-founder and Editor, India Together, an online magazine that covers public affairs, policy and development in India. Dr Mahesh is also a Co-founderRide a Cycle Foundation, an NGO & Gubbi Labs, a research collaborative are anchoring the project. RACF has been actively working to promote cycling in and Director, Mapunity, Bangalore. He is very interested in public transport systems. He was instrumental in introducing popular BIG 10 services for BangaloreBangalore and Mysore. Metropolitan Transport Corporation. He was also the brains behind the remote traffic management center from where the traffic is monitored and controlled using Cameras, Mobile technology and GPS. This innovation helped the Bangalore Traffic Police to monitor and control the traffic easily.Ride-A-Cycle Foundation is a Non Profit NGO that wants to encourage cycling – as a form of recreation, sport and as a means to commute to work. Ride-A- He is our chief patron and chief trouble shooter.Cycle Foundation will lobby for the rights of cyclists and for laws that offer protection to cyclists through dedicated cycling lanes as well as through support forsafety regulations. We hope to work with the government administration to bring about change aimed at encouraging cycling in our cities. Murali H. R. is a Creative Consultant and Six Sigma Process Expert. He worked with General Electric Healthcare for 5 years architecting and building life critical support systems. He now trains corporate sector in Business Process Management and Web Technologies. He has worked and travelled in Asian and European NationsWeb Address : and is aware about the models used in these nations. In fact it was his cycle journey along the coast of France that gives the impetus for cycling initiatives in Bangalore. He enjoys writing in Kannada. He loves travelling on cycle and playing carnatic flute.It is also active in initiating several projects for the city of Bangalore. The Madiwala Cycle Track Project, the Jaynagar Bicycle Friendly Streets Project and CycleParking Stands at critical centers are couple of projects which we are currently working on with the Government. Ride-A-Cycle Foundation had also organizedthe Cycle Festival at Mysore during Mysore Dasara 2009/2010 celebrations. About 5000 kids participated in the event. We had also organized a special Pradeep Banavara is the co-founder of Mapunity, a social enterprise that develops technology to tackle social problems and development challenges in India. Hechildren’s day highlighting the issues of mobility of kids in urban spaces along with the Transport Department, Government of Karnataka. is one of the key persons behind the development of the Bangalore Transport Information System ( is a neo geographer and contributes to the OpenStreetMap project. His other interests are cycling and organizing tours on cycles. He was the tour director for the inaugural edition of Tour Of NilgirisGubbi Labs is a research collective promoted by engineers and researchers working in the domains of urban planning, sustainable transportation, renewable ( He is also a Trustee at the Ride-A-Cycle Foundation ( and is actively involved in advocating cycling as a mode ofenergy, ecological sciences, geospatial science and development economics. Gubbi Labs is a vibrant research organization that propels on innovation, enabling transport.planning and policy-making for converging research into reality. Web Address : Dr. H. S. Sudhira has a PhD from the Indian Institute of Science, Bangalore for his research on urban sprawl. He has worked on studying the evolution and growthGubbi Labs was engaged by Directorate of Urban Land Transport, Govt of Karnataka, to design the bicycle friendly streets for Bangalore –South of cities, with focus on land-use land cover changes and mobility. He worked with the Directorate of Urban Land Transport, Government of Karnataka as Land-use andregion. Gubbi Labs was engaged by Karnataka State Road Transport Corporation (KSRTC) to propose a research based intervention by introducing a Transport Specialist. Currently, he is involved in a research project that looks at comparative analysis of urban forms in India and China. Besides that he is a birdwatcherdedicated bus-based city transport service for a medium-sized city - Tumkur. KSRTC has set the ball rolling by inaugurating the service few weeks and volunteers for India Literacy Project ( He is with Gubbi Labs.back. Lavanya Keshavamurthy is passionate about sustainability and dreams of living in an equitable world. She is part of Bangalore’s growing green consciousness and has been active in promoting bicycling and waste management in the city. She loves travelling and has an affinity towards adventure. Of late, she has been focusing on her vegetable garden. She is with Ride-A-Cycle Foundation.

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