N E T WO R K O F A R A B -A M E R I C A N PROFESSIONALSN E T WO R K O F A R A B -A M E R I C A N PROFESSIO...
NETWORK OF ARAB-AMERICAN PROFESSIONALSBrand StrategyIntroductionWith any organization, it’s critical to have a cohesive an...
NETWORK OF ARAB-AMERICAN PROFESSIONALSLogo Usage GuidelinesThe NAAP logo is comprised of the NAAP Letters, Triad and Netwo...
NETWORK OF ARAB-AMERICAN PROFESSIONALSLogo Usage GuidelinesNAAP logos, design marks are a large part of our brand and how ...
NETWORK OF ARAB-AMERICAN PROFESSIONALSSocial Media PagesUse the Avatars and cover art below for all social media pages. Th...
NETWORK OF ARAB-AMERICAN PROFESSIONALS NAAP Programs One of the more important initiatives we want to take on with o...
NETWORK OF ARAB-AMERICAN PROFESSIONALSNAAP WebsiteThe NAAP website has been part of our rebrand effort and incorporates the...
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NAAP Brand Usage Guide

With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This document is an attempt to provide guidelines .so that our communications are consistent across the national network. Our primary message is that NAAP is the premier Arab-American network enabling individual and collective advancement. Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network, helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams and aspirations of Arab-Americans to achieve success today and tomorrow. All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy, progressive sensibilities, and clean and modern design aesthetic.
Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NAAP Brand Usage Guide

  • 1. N E T WO R K O F A R A B -A M E R I C A N PROFESSIONALSN E T WO R K O F A R A B -A M E R I C A N PROFESSIONALSNETWORK OF ARAB-AMERICAN PROFESSIONALSNAAP-NATIONAL BRAND USAGE GUIDEJANUARY 2012 | VERSION 1.0PREPARED BY THE NAAP-NATIONAL BRAND COMMITTEECONTACT US AT NAAP.BRAND@GMAIL.COM
  • 2. NETWORK OF ARAB-AMERICAN PROFESSIONALSBrand StrategyIntroductionWith any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. Thisdocument is an attempt to provide guidelines .so that our communications are consistent across the national network.Our primary message is that NAAP is the premier Arab-American network enabling individual and collectiveadvancement.Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network,helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreamsand aspirations of Arab-Americans to achieve success today and tomorrow.All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy,progressive sensibilities, and clean and modern design aesthetic. N E T WO R K O F A R A B -A M E R I C A N PROFESSIONALS 2
  • 3. NETWORK OF ARAB-AMERICAN PROFESSIONALSLogo Usage GuidelinesThe NAAP logo is comprised of the NAAP Letters, Triad and Network of Arab-American Professionals lettering below. Thelogo may be used without the lettering, or using only the triad as shown below. PRIMARY LOGO FORMAT N E T WO R K O F A R A B -A M E R I C A N PROFESSIONALS FOR USE IN BANNER, HEADINGS AND OTHER HORIZONTAL FORMATS. FOR USE AS A REPRESENTATIVE ICON IN OTHER DOCUMENTS, OR IF THE NAME HAS ALREADY BEEN USED ON THE PAGE.FOR USE ON DARK, SOLIDBACKGROUNDS WHEN THE PRIMARY N E T WO R K O F A R A B -A M E R I C A NFORMAT CANNOT BE USED.. PROFESSIONALSFOR USE ON DARK, SOLID BACK-GROUNDS IN BANNER, HEADINGS ANDOTHER HORIZONTAL FORMATS.FOR USE ON DARK, SOLID BACK-GROUNDS AS A REPRESENTATIVE ICONIN OTHER DOCUMENTS, OR IF THENAME HAS ALREADY BEEN USED ONTHE PAGE. 3
  • 4. NETWORK OF ARAB-AMERICAN PROFESSIONALSLogo Usage GuidelinesNAAP logos, design marks are a large part of our brand and how we communicate with our network. Accordingly, we ask thatyou follow these usage guidelines so that we can keep our brand approach consistent across the National Network. NAAP LOGO High-Res Vector Graphic for usage in 4-color print media. The family of logos N E T WO R K O F A R A B -A M E R I C A N provided on the previous page are the only logo files that should be used. Web PROFESSIONALS pngs are also available. CLEARING SPACE Using the “N” as one unit, the logo must appear at least 1 unit away from all other branding, copy or graphics in the layout. N E T WO R K O F A R A B -A M E R I C A N PROFESSIONALS = MODIFICATION The mark cannot be altered, cut apart, separated or otherwise distorted in N E T WO R K O F A R A B -A M E R I C A N perspective or appearance other than the provided variations. PROFESSIONALS SIZING The logo must appear at a minimum of 1.25” inches across. Text below must be N E T WO R K O F A R A B -A M E R I C A N legible. PROFESSIONALS BRAND COLORS The NAAP brand colors are black, white and the NAAP Blue. NAAP should be C: 100% C: 0% C: 70.28% the default, with white being used on dark backgrounds and black when black M: 100% M: 0% M: 16.16% and white prints are being made. Y: 100% Y: 0% Y: 0% K: 100% K: 0% K: 0% ALTERNATE COLORS/ PAIRINGS Alternate colors may be used as a minor color in a layout when additional colors C: 0% C:0% are necessary. M: 20.39% M: 79.86% Y: 72.31% Y: 93.95% K: 0% K: 0% 4
  • 5. NETWORK OF ARAB-AMERICAN PROFESSIONALSSocial Media PagesUse the Avatars and cover art below for all social media pages. The blue background with white logo provide the best visualpresence and have a fresh and energetic aesthetic. The cover art may change as campaigns or brand messages are sent out. FACEBOOK, TWITTER, LINKEDIN Use provided cover and avatar .png files for chapter facebook, twitter and linkedin accounts as shown to the left. Chapter specific cover art will be provided. 5
  • 6. NETWORK OF ARAB-AMERICAN PROFESSIONALS NAAP Programs One of the more important initiatives we want to take on with our refresh is to provide the same brand consistency to our programs. As new programs are introduced we will add them to the guidelines. Arab-American Networks (Seed Program) The logo must appear at a minimum of 1.25” inches across. Text below must be DAWN legible. ARAB-AMERICAN NETWORKS DEMOCRACY IN THE ARAB WORLD NOW DAWN: Democracy in the Arab World Now The logo must appear at a minimum of 1.25” inches across. Text below must be DAWN legible.NS DEMOCRACY IN THE ARAB WORLD NOW 6
  • 7. NETWORK OF ARAB-AMERICAN PROFESSIONALSNAAP WebsiteThe NAAP website has been part of our rebrand effort and incorporates the clean, modern aesthetic into the design. chap-ters will have the opportunity to customize some of the content within the general framework of th site design. EĂƚŝŽŶĂů ,ŽŵĞ WĂŐĞ͗ EĂƚŝŽŶĂů /ŶƚĞƌŶĂů WĂŐĞƐ͗ 7

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