FASCINATION ADVANTAGE®
ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may b...
2 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding...
3 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Inside this report, you’ll learn the cues and ...
4 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
YOUR FASCINATION ADVANTAGES
Your PRIMARY Advan...
5 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
THE RINGLEADER
MEET YOUR ARCHETYPE
HOW THE WOR...
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You are an influential personality. Your team ...
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SECONDARYFASCINATIONADVANTAGE®
PRIMARYFASCINAT...
8 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
SECONDARYFASCINATIONADVANTAGE®
PRIMARYFASCINAT...
Hello@HowToFascinate.com | 855.973.26639 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
ARCHETYPE
POWER IN THE POPULATIONPRIM...
Hello@HowToFascinate.com | 855.973.266310 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
PASSION 02MY SECONDARY ADVANTAGE
PAS...
Hello@HowToFascinate.com | 855.973.266311 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
PRESTIGEMY DORMANT ADVANTAGE
WHAT IT...
Hello@HowToFascinate.com | 855.973.266312 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
MY ADVANTAGES, COMPARED TO AVERAGE P...
Hello@HowToFascinate.com | 855.973.266313 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
OPTIMIZE YOUR TEAM’S ADVANTAGES
EA...
Hello@HowToFascinate.com | 855.973.266314 / 16 THE RINGLEADER : DEEPER UNDERSTANDING
An Anthem is a very short phrase, on...
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YOU’VE SEEN THE BEST OF
HOW TH...
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This document and materials contain proprietary research, ...
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Nader-Mowlaee-Fascination-Advantage-Report

Published on: Mar 3, 2016
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Transcripts - Nader-Mowlaee-Fascination-Advantage-Report

  • 1. FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com. YOUR FASCINATION ADVANTAGE® REPORT CUSTOM REPORT FOR POWER  +  PASSION THE RINGLEADER D I S C O V E R Y O U R S E L F T H R O U G H T H E S C I E N C E O F F A S C I N A T I O N DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION JANE DOENADER MOWLAEE
  • 2. 2 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 Increase your perceived value by understanding how you communicate most confidently and authentically Your Advantages: When you communicate using your natural Advantages, you’re more authentic and confident, and that helps you make a positive impression. Find out your most valuable traits, so you can be rewarded for what you’re already doing right. Primary and Secondary Advantages: Your most effective and efficient modes of communication Dormant Advantage: Your least effective and efficient mode of communication Your Analytics: The data and detail behind how your personality already stands apart INNOVATION PASSION POWER TRUST MYSTIQUE PRESTIGE ALERT GETTING STARTED WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT? If you don’t know your Advantages, no one else will either. This report will describe how you are most likely to impress and influence others, so that you can focus on what you’re already doing right. FIRST LOOK: NEXT STEPS: DEEPER UNDERSTANDING: A quick summary of how the world sees you at your best Create Your Own Anthem Optimize Your Team’s Advantages Fascinate Your Followers Welcome Letter At-a-Glance Meet Your Archetype nn Your Top 5 Speciality Adjectives: words to describe how you add value Archetype Matrix NADER MOWLAEE
  • 3. 3 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally sending to the world, and the pros and cons of each. You’ll find out what you’re already doing right, so you can do more of it. And, you’ll find out which situations could put you at a disadvantage. To be more successful, don’t change who you are. Become more of who you are. Read on, and I’ll show you how. Sally Hogshead Creator of the Fascination Advantage® CEO and Founder of How to Fascinate Hello@HowToFascinate.com Twitter: @SallyHogshead HELLO JANE, You’re about to discover the best of yourself through the science of fascination. Other assessments measure how you see the world. This one measures how the world sees you. If you’ve already done a test such as Myers-Briggs® assessment, DISC or Clifton StrengthsFinder® , you already know how you see the world. This is different. Now you can find out how others perceive your communication, so you can focus on your Advantages. When you communicate using your natural Advantages, you’ll be perceived as more authentic and confident — and this helps you make a positive impression. How? That’s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership with some of the world’s most loved brands, and my team’s proprietary research on the science of fascination. Here’s how the world sees you at your best: THE RINGLEADER YOU ARE NADER MOWLAEE HELLO NADER,
  • 4. 4 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 YOUR FASCINATION ADVANTAGES Your PRIMARY Advantage is your most effective mode of communication. When you communicate with this Advantage, you are your most fascinating and influential. Your SECONDARY Advantage describes your second-highest mode of communication. Like your PRIMARY Advantage, it describes how your personality is most likely to add value. When you communicate with your primary and secondary Advantages, you come across as more confident and authentic. Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your Archetype indicates how the world sees you. Your DORMANT Advantage is the one that holds the least potential for you in fascinating others. It’s how you are least likely to influence and impress others. Want to learn more about your Archetype, and how it helps you stand out? Read on to find out more about your personality’s most valuable differences. AT-A-GLANCE YOUR ARCHETYPE Your Archetype is a combination of your PRIMARY and SECONDARY Advantages. THREE ADJECTIVES THAT DESCRIBE HOW THE WORLD SEES YOU 1. MOTIVATING 2. SPIRITED 3. COMPELLING Your Fascination Advantage is the way in which your personality is most likely to add distinct value. When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re doing it effortlessly. VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE POWER 01YOUR PRIMARY ADVANTAGE PASSION 02YOUR SECONDARY ADVANTAGE PRESTIGEYOUR DORMANT ADVANTAGE NADER MOWLAEE Nader, you're about to find out how your personality is uniquely hardwired to fascinate customers, co-workers, and colleagues. You'll also find out how your score compares to our studies of hundreds of thousands of participants. Log into your account to watch the video on the left, in which Sally describes your unique personality advantage. Turn the page to view your Fascination Advantage Report.
  • 5. 5 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 THE RINGLEADER MEET YOUR ARCHETYPE HOW THE WORLD SEES YOU nn You can energize any team nn You make others feel valued nn Your personal dedication motivates you to contribute more nn Driven, inclusive, inspiring nn Your enthusiasm is contagious PRIMARY ADVANTAGE POWER SECONDARY ADVANTAGE PASSION THE RINGLEADER M O T I V A T E D | S P I R I T E D | C O M P E L L I N G | S T R O N G - M I N D E D | E M P A T H E T I C “HIGHEST AND BEST VALUE” OF THE RINGLEADER »» Your attractive and expressive personality makes you influential. »» You’re a cheerleader for people and ideas. »» Your primary Power Advantage keeps you focused on achieving objectives, while your Passion Advantage draws others into your goals. »» You are clearly in command. You keep meetings on track. You energize discussions. Your natural optimism inspires others. WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE RINGLEADER? »» You aren’t known for being a quiet observer. »» Others don’t expect you to passively sit back during a conversation. »» You enjoy being at the front of a room, leading discussions. Being relegated to the back of the room is a waste. NADER MOWLAEE
  • 6. 6 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 You are an influential personality. Your team members enjoy working for you. Sometimes your innate enthusiasm can overwhelm others. Take more time to observe the reaction of others. Sometimes it’s good to control your boundless energy to avoid dominating the conversation. Ringleaders are ambitious. Have a Ringleader in your sales team? Others in your sales team most likely look up to her. She inspires them all to work harder and smarter to achieve company targets. They are energized by working towards goals. Ringleaders in your call center always sound happy on the phone. At the end of the day, when others are tired and start shutting down their computers, they might make that one extra call. They’re always full of life. They are quick to gain the buy-in of their audience. As senior managers they make a strong case for their ideas. Their presentations are charged and expressive. Determined to succeed and unfazed by setbacks, Ringleaders are extremely confident in their ability to generate solutions and reach their goals. Has their most successful salesperson left their team? They’ll work extra hard to train a junior member of the team to help hit targets. They read others and understand “where they’re coming from”. At a cocktail party they easily mingle with people they don’t know. As CEOs they have an open-door policy; even junior staff members are comfortable asking them for advice. They connect with others quickly. WELLSPRING 1. MOTIVATED 2. SPIRITED 3. COMPELLING 4. STRONG-MINDED 5. EMPATHETIC THE RINGLEADER’S TOP 5 SPECIALTY ADJECTIVES ONE-MINUTE COACHING TO THE RINGLEADER APPLY YOUR TOP 5 ADJECTIVES You can use these adjectives to create your Anthem. Your Anthem is the tagline for your personality. An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. SAMPLE ANTHEM FOR THE RINGLEADER: MOTIVATING CONFIDENCE HERE’S AN EXAMPLE: MEET KEVIN As the Chief Marketing Officer of a mid-sized company, Selena is responsible for developing marketing ideas that motivate consumers to purchase her company’s products. In order to do this, she also needs to motivate her marketing staff. In staff meetings, she gets better results by motivating her staff with spirited energy and compelling ideas. To do this, Selena starts each meeting with a list of the team’s achievements for the past week. She rallies them behind what they have accomplished and then she motivates them to make this week even better. AT MY HIGHEST VALUE I DELIVER: MOTIVATING CONFIDENCE Learn more about creating your own Anthem on page 14 of your report. NADER MOWLAEE
  • 7. 7 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 SECONDARYFASCINATIONADVANTAGE® PRIMARYFASCINATIONADVANTAGE® THE49PERSONALITYARCHETYPES CREATEDBYSALLYHOGSHEAD DISCOVERMOREATHOWTOFASCINATE.COM EMAIL:HELLO@HOWTOFASCINATE.COM ©2014FASCINATE,INC. ALLRIGHTSRESERVED THE ANARCHY Volatile•Startling Chaotic THE CATALYST Out-of-the-Box•Social Energizing THECHANGE AGENT Inventive•Untraditional Self-Propelled THE AVANT-GARDE Original•Enterprising Forward-Thinking THE EVOLUTIONARY Curious•Adaptable Open-Minded THESECRET WEAPON Nimble•Unassuming Independent THE COMPOSER Strategic•Fine-Tuned Judicious THE ROCKSTAR Bold•Artistic Unorthodox THE DRAMA Theatrical•Emotive Sensitive THE RINGLEADER Motivating•Spirited Compelling THE CONNOISSEUR Insightful•Distinguished In-the-Know THE AUTHENTIC Approachable•Dependable Trustworthy THESUBTLE TOUCH Tactful•Self-Sufficient Mindful THE COORDINATOR Constructive•Organized Practical THEMAVERICK LEADER Pioneering•Irreverent Entrepreneurial THEPEOPLE’S CHAMPION Dynamic•Inclusive Engaging THE AGGRESSOR Dominant•Overbearing Dogmatic THE VICTOR Respected•Competitive Results-Oriented THE GRAVITAS Dignified•Stable Hardworking THEVEILED STRENGTH Realistic•Intentional To-the-Point THE ACE Decisive•Tireless Forthright THE TRENDSETTER Cutting-Edge•Elite Progressive THE TALENT Expressive•Stylish Emotionally-Intelligent THE MAESTRO Ambitious•Focused Confident THE IMPERIAL Arrogant•Cold Superior THE DIPLOMAT Levelheaded•Subtle Capable THE ROYALGUARD Elegant•Astute Discreet THE EDITOR-IN-CHIEF Productive•Skilled Detailed THE ARTISAN Deliberate•Thoughtful Flexible THE BELOVED Nurturing•Loyal Sincere THE GUARDIAN Prominent•Genuine Sure-Footed THE BLUECHIP Classic•Established Best-In-Class THE OLDGUARD Predictable•Safe Unmovable THE WISEOWL Observant•Assured Unruffled THE MEDIATOR Steadfast•Composed Structured THE PROVOCATEUR Clever•Adept Contemporary THE INTRIGUE Discerning•Perceptive Considerate THE MASTERMIND Methodical•Intense Self-Reliant THE ARCHITECT Skillful•Restrained Polished THE ANCHOR Protective•Purposeful Analytical THE DEADBOLT Unemotional•Introverted Concentrated THE DETECTIVE Clear-Cut•Accurate Meticulous THE QUICK-START Prolific•Thorough Diligent THE ORCHESTRATOR Attentive•Dedicated Efficient THE DEFENDER Proactive•Cautionary Strong-Willed THE SCHOLAR Intellectual•Disciplined Systematic THE GOODCITIZEN Principled•Prepared Conscientious THE ARCHER On-Target•Reasoned Pragmatic THECONTROL FREAK Compulsive•Driven Exacting INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare NADER MOWLAEE
  • 8. 8 / 16 THE RINGLEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 SECONDARYFASCINATIONADVANTAGE® PRIMARYFASCINATIONADVANTAGE® THE49PERSONALITYARCHETYPES CREATEDBYSALLYHOGSHEAD DISCOVERMOREATHOWTOFASCINATE.COM EMAIL:HELLO@HOWTOFASCINATE.COM ©2014FASCINATE,INC. ALLRIGHTSRESERVED THE ANARCHY Volatile•Startling Chaotic THE CATALYST Out-of-the-Box•Social Energizing THECHANGE AGENT Inventive•Untraditional Self-Propelled THE AVANT-GARDE Original•Enterprising Forward-Thinking THE EVOLUTIONARY Curious•Adaptable Open-Minded THESECRET WEAPON Nimble•Unassuming Independent THE COMPOSER Strategic•Fine-Tuned Judicious THE ROCKSTAR Bold•Artistic Unorthodox THE DRAMA Theatrical•Emotive Sensitive THE RINGLEADER Motivating•Spirited Compelling THE CONNOISSEUR Insightful•Distinguished In-the-Know THE AUTHENTIC Approachable•Dependable Trustworthy THESUBTLE TOUCH Tactful•Self-Sufficient Mindful THE COORDINATOR Constructive•Organized Practical THEMAVERICK LEADER Pioneering•Irreverent Entrepreneurial THEPEOPLE’S CHAMPION Dynamic•Inclusive Engaging THE AGGRESSOR Dominant•Overbearing Dogmatic THE VICTOR Respected•Competitive Results-Oriented THE GRAVITAS Dignified•Stable Hardworking THEVEILED STRENGTH Realistic•Intentional To-the-Point THE ACE Decisive•Tireless Forthright THE TRENDSETTER Cutting-Edge•Elite Progressive THE TALENT Expressive•Stylish Emotionally-Intelligent THE MAESTRO Ambitious•Focused Confident THE IMPERIAL Arrogant•Cold Superior THE DIPLOMAT Levelheaded•Subtle Capable THE ROYALGUARD Elegant•Astute Discreet THE EDITOR-IN-CHIEF Productive•Skilled Detailed THE ARTISAN Deliberate•Thoughtful Flexible THE BELOVED Nurturing•Loyal Sincere THE GUARDIAN Prominent•Genuine Sure-Footed THE BLUECHIP Classic•Established Best-In-Class THE OLDGUARD Predictable•Safe Unmovable THE WISEOWL Observant•Assured Unruffled THE MEDIATOR Steadfast•Composed Structured THE PROVOCATEUR Clever•Adept Contemporary THE INTRIGUE Discerning•Perceptive Considerate THE MASTERMIND Methodical•Intense Self-Reliant THE ARCHITECT Skillful•Restrained Polished THE ANCHOR Protective•Purposeful Analytical THE DEADBOLT Unemotional•Introverted Concentrated THE DETECTIVE Clear-Cut•Accurate Meticulous THE QUICK-START Prolific•Thorough Diligent THE ORCHESTRATOR Attentive•Dedicated Efficient THE DEFENDER Proactive•Cautionary Strong-Willed THE SCHOLAR Intellectual•Disciplined Systematic THE GOODCITIZEN Principled•Prepared Conscientious THE ARCHER On-Target•Reasoned Pragmatic THECONTROL FREAK Compulsive•Driven Exacting INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare NADER MOWLAEE
  • 9. Hello@HowToFascinate.com | 855.973.26639 / 16 THE RINGLEADER : DEEPER UNDERSTANDING ARCHETYPE POWER IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS: nn Enjoys leading projects and easily wins buy-in of teams nn Directs individuals and groups with confidence and success nn Sets ambitious personal and professional goals nn Expresses opinions and makes complex decisions with unwavering conviction nn Confronts potential problems or obstacles immediately and decisively nn Leads naturally WHO YOU ARE: nn Confident nn Goal-Oriented nn Decisive HOW YOU ADD VALUE: »» You influence others with self-assured ideas and action. »» You energetically tackle big goals, giving you the potential to motivate large groups. »» People instinctively look to you for cues of how to behave. EXAMPLES OF LEADERS WHO USE POWER: Arianna Huffington, Tim Tebow, Michael Bloomberg, Warren Buffett, Mark Zuckerberg HOW TO APPLY POWER AT WORK: First, recognize that your ability to fascinate is through your natural use of the POWER Advantage. Now it’s time to learn exactly how to develop your natural ability to use POWER to persuade, influence, attract, and inspire everyone you encounter. MY PRIMARY ADVANTAGE: POWER THE POWER PERSONALITY CONFIDENT . GOAL-ORIENTED . DECISIVE VIEW THIS VIDEO ONLINE. POWER 01MY PRIMARY ADVANTAGE THE RINGLEADER THE AGGRESSOR THE MAESTRO THE GUARDIAN THE MASTERMIND THE DEFENDER THE CHANGE AGENT SECONDARYPRIMARY POWER INNOVATION POWER PASSION POWER POWER POWER PRESTIGE POWER TRUST POWER MYSTIQUE POWER ALERT NADER MOWLAEE My primary Advantage is POWER. 14% of the people who took the Fascination Advantage test also use POWER as their primary Advantage.
  • 10. Hello@HowToFascinate.com | 855.973.266310 / 16 THE RINGLEADER : DEEPER UNDERSTANDING PASSION 02MY SECONDARY ADVANTAGE PASSION IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS: nn Creates strong and immediate emotional connections nn Communicates expressively (such as colorful language and humor) nn Attractive personal and professional style of interaction nn Inspires people to become involved advocates nn Attuned to the 5 senses: taste, touch, scent, sound and sight nn Quickly creates warm emotional connections WHO YOU ARE: nn Expressive nn Intuitive nn Engaging HOW YOU ADD VALUE: »» You captivate others with your vibrant and attractive style of communication. »» Your approachable and transparent style makes you an “open book.” »» You intuitively understand ideas and feelings of others. EXAMPLES OF LEADERS WHO USE PASSION: Leonardo Da Vinci, Ronald Reagan, Audrey Hepburn, Oprah Winfrey, George Lucas HOW TO APPLY PASSION AT WORK: PASSION is one of the most immediately fascinating Advantages. With PASSION as your secondary Advantage, you capture widespread attention through colorful words, ideas, and actions. Now it’s time to understand how to develop and apply that style of communication, so that you can more strategically persuade and inspire people throughout your job and career. MY SECONDARY ADVANTAGE: PASSION THE PASSION PERSONALITY EXPRESSIVE . INTUITIVE . ENGAGING VIEW THIS VIDEO ONLINE. INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT is the language of CREATIVITY is the language of RELATIONSHIPS is the language of CONFIDENCE is the language of EXCELLENCE is the language of STABILITY is the language of LISTENING is the language of DETAILS NADER MOWLAEE My secondary Advantage is PASSION. 15% of the people who took the Fascination Advantage test also use PASSION as their secondary Advantage.
  • 11. Hello@HowToFascinate.com | 855.973.266311 / 16 THE RINGLEADER : DEEPER UNDERSTANDING PRESTIGEMY DORMANT ADVANTAGE WHAT IT MEANS TO HAVE A DORMANT PRESTIGE ADVANTAGE: This is your most exhausting form of communication. It’s how you are least likely to impress others. Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success. Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy. It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum. WHY USING PRESTIGE FEELS LIKE QUICKSAND: KNOW YOUR OWN VALUE SO OTHERS CAN TOO CREATE THE TAGLINE FOR YOUR PERSONALITY Focus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com You can become uncomfortable in situations with direct competition. You prefer to relate directly to people, rather than trying to triumph over others. Avoid situations that require you to constantly strive to “win.” When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained. Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn. SHOULD YOU LEARN HOW TO ACTIVATE THE PRESTIGE ADVANTAGE? »» An independent thinker, you don’t evaluate yourself in relation to others nor do you concern yourself too much with the latest trends. You prefer to accept situations as they are and tend to focus more on others than on yourself. »» Your pride is not based on collecting symbols of achievements. Although most personalities appreciate recognition, PRESTIGE personalities are driven by it. For you, being happy with your work and confident in who you are is typically enough. »» Others most likely perceive you as unpretentious and authentic. You tend to be humble and feel uncomfortable promoting yourself or your accomplishments. Being happy with your work and taking pride in what you do tends to be enough for you. Flaunting your successes could make others feel inferior and that is something you usually go out of your way to avoid. »» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps. NADER MOWLAEE MYSTIQUEMY DORMANT ADVANTAGE WHAT IT MEANS TO HAVE A DORMANT MYSTIQUE ADVANTAGE: This is your most exhausting form of communication. It’s how you are least likely to impress others. Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success. Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy. It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum. WHY USING MYSTIQUE FEELS LIKE QUICKSAND: KNOW YOUR OWN VALUE SO OTHERS CAN TOO CREATE THE TAGLINE FOR YOUR PERSONALITY Focus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com You will be less successful in situations that require you to suppress yourself. Avoid jobs or projects that require you to curb your natural expressiveness, because your personality thrives in environments with a lot of discussion and back-and-forth. Without open communication, you will become discouraged. When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained. Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn. SHOULD YOU LEARN HOW TO ACTIVATE THE MYSTIQUE ADVANTAGE? »» You don’t hide your emotions or opinions. Some may even refer to you as an open book. You can be enthusiastic, even dramatic, at times. In business negotiations that require holding back information, you may tend to feel challenged, because containing how you feel typically is not a natural response for you. »» You persuade others by being straightforward and open, whereas MYSTIQUE personalities persuade by provoking questions without giving answers. Your approachability is what attracts others to you, while MYSTIQUE’s veil of secrecy is what attracts people to them. »» People can always know where they stand with you. Because you tend to have difficulty hiding how you feel, others can pick up on your attitude and mood. »» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps.
  • 12. Hello@HowToFascinate.com | 855.973.266312 / 16 THE RINGLEADER : DEEPER UNDERSTANDING MY ADVANTAGES, COMPARED TO AVERAGE POPULATION This graph shows how your personality compares with the hundreds of thousands of others who have taken the Fascination Advantage Assessment. (For more in-depth information on your Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.) INTENSITY OF MY ADVANTAGES How intense is your use of each Advantage? This graph shows the intensity of each Advantage in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that Advantage. You use all the Advantages, but your top two Advantages, your primary and secondary, are the ones that shape your personality brand the most. A PIE CHART OF MY PERCENTAGES This chart shows the percentage of each Advantage in your personality. Do you have a very high percentage of one Advantage? A high percentage indicates a more consistent and concentrated use of one certain trait. A COMMONLY ASKED QUESTION What if I have the same percentage for multiple advantages? The Fascination Advantage measures your results to a tenth of a percent. The assessment has “tie-breaker” questions built into the algorithm. Your report reflects your top two scores. My Results Total Intensity Possible My Results Average of All Users ANALYTICS NADER MOWLAEE
  • 13. Hello@HowToFascinate.com | 855.973.266313 / 16 THE RINGLEADER : DEEPER UNDERSTANDING OPTIMIZE YOUR TEAM’S ADVANTAGES EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE. INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT INNOVATIVE PROBLEM-SOLVER RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS A LEADER WHO MAKES DECISIONS OVERACHIEVER WITH HIGHER STANDARDS STABLE, RELIABLE PARTNER SOLO INTELLECT BEHIND-THE-SCENES PRECISE DETAIL MANAGER Think of your own team. Which of the Advantages do you see? On a team, differences matter more than strengths. Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his strong suit. Leaders need to know how to tap into their team’s variety of Advantages so that they can help each person develop signature areas of performance. When you identify the natural communication styles within your group, you’ll begin to see the patterns behind how your team is most likely to succeed. Fail to recognize these patterns, and your group will likely be unproductive or conflicted. Want to tap into the best of your employees and team members? We can identify your team’s overall top traits, including a “Heat Map” of your group’s collective Advantages and pitfalls. To get more info about our group discounts, Team Anthem Kit, workshops or online training, visit us at HowToFascinate.com/Teams. In our research with high-performing teams, we consistently see how crucial it is to recognize that individuals add value differently. Each member of the team needs to know her own highest value, and that of her teammates. Teams with a diversity of Advantages can allow each person to develop a signature area of performance. Identify the natural communication styles within your group, and your team will become more engaged and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted. HOW YOUR CO-WORKERS ADD VALUE THE 49 PERSONALITY ARCHETYPES SECONDARY ADVANTAGE PRIMARYADVANTAGE INNOVATION INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST PRESTIGE PASSION TRUST POWER MYSTIQUE ALERT You change the game with creativity You change the game with creativity You earn respect with higher standards You lead with command You communicate with substance You prevent problems with care You connect with emotion You build loyalty with consistency You earn respect with higher standards You connect with emotion You build loyalty with consistency You lead with command You communicate with substance You prevent problems with care Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. NADER MOWLAEE
  • 14. Hello@HowToFascinate.com | 855.973.266314 / 16 THE RINGLEADER : DEEPER UNDERSTANDING An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. This short phrase goes a long way toward a positive impression. When you’re confident and authentic, you’re more likely to impress and influence your listener. The Anthem Method is very easy, because we’ve already done the heavy-lifting for you. The words might already be waiting for you inside this report. IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE DIFFERENCES AFTER WRITING THEIR OWN ANTHEM. APPLY WHAT YOU’VE LEARNED SO FAR: CREATE YOUR ANTHEM Ever struggled to find the right words to describe yourself? For instance, started to introduce yourself, or sat down to write a resume, and then felt uncertain about exactly what to say? You need a simple, persuasive phrase to confidently describe how you are most likely to add value. And you need to do it in roughly 9 seconds, to fit within the average attention span. Otherwise you’ll lose your listener’s attention. CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY] Apply your Anthem to describe yourself in a snapshot. A few examples: nn New business materials nn Resume nn LinkedIn profile nn Website Once you have a tagline for your personality, you can make it extremely easy for others to grasp what you bring to the table. Co-workers can quickly tap into your top qualities. FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY Here’s how: Instead of focusing on your strengths, describe how you are different. Your Archetype lights the way to your personality’s most valuable differences. The next steps is to create your Anthem: the tagline for your personality. IN OUR PILOT PROGRAM WITH UNILEVER, EMPLOYEES WERE 34% MORE CONFIDENT AFTER THE ANTHEM PROGRAM. NADER MOWLAEE
  • 15. Hello@HowToFascinate.com | 855.973.266315 / 16 THE RINGLEADER : DEEPER UNDERSTANDING YOU’VE SEEN THE BEST OF HOW THE WORLD SEES YOU Facebook Facebook.com/HowToFascinate Twitter @SallyHogshead YouTube Youtube.com/SallyHogshead Twitter @HowToFascinate Email Hello@HowToFascinate.com »» The greatest value you can add is to become more of yourself. via @SallyHogshead #HowToFascinate »» Every time you communicate, you are either adding value or taking up space. via @SallyHogshead »» When you want to stand out, your strengths matter less than your differences. via @SallyHogshead »» You don’t LEARN how to be fascinating. You UNLEARN boring. via @SallyHogshead #HowToFascinate »» If you don’t know your own value, don’t expect anyone else to. via @SallyHogshead #HowToFascinate WE LOVE TO CONNECT WITH YOU! GET FASCINATING IDEAS HERE: FASCINATE YOUR FOLLOWERS TWEET THIS: SEE THE REST OF HOW THE WORLD SEES YOU HOW THE WORLD SEES YOU: DISCOVER YOUR HIGHEST VALUE THROUGH THE SCIENCE OF FASCINATION AVAILABLE JULY 2014 Combining marketing and neurology with a decade of proprietary research and studies inside world-class companies, author Sally Hogshead describes how your personality is most likely to fascinate your team, clients, and organization. NADER MOWLAEE
  • 16. 16 / 16 THE RINGLEADER Hello@HowToFascinate.com | 855.973.2663 This document and materials contain proprietary research, copyrighted materials, and original works that were created by and are the property of How To Fascinate. This document and the materials contained herein are for your personal and/ or organization’s use only and are not to be reproduced, disseminated, divulged, quoted, published or otherwise shared with those outside your organization. All of How To Fascinate’s content and materials in this document are protected by copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse, or distribute the materials beyond the extent of any agreement with How To Fascinate without express, written permission of How To Fascinate. Violations of the terms of this purchase agreement are a breach of contract and violation of How To Fascinate’s intellectual property rights in this document and materials. The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and international laws provide Intellectual property penalties, protections and guarantees including but not limited to those under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers and other users of this material. No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage® Assessment without first obtaining the express written permission of How To Fascinate. Fascination Advantage® , Discover How The World Sees You® , How To Fascinate® , each of the 7 Fascination Advantages, and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and copyrights are property of their respective owners. NADER MOWLAEE

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