Magazine Spread Portfolio
This artwork is based on using the grid system
made popular by the designer Wim Crowell.
Using this system I created a mag...
This artwork is based on a technique used to
designer Saul Bass, in a movie campaign he
designed for The Man With the Gold...
As a project for learning layout designs, we were
asked to create a typeface analysis book to
represent our understanding ...
This campaign is based on a re-branding project
done on the popular company Sears. The Sears
company was chosen because of...
As a part of the campaign I decided to expand
on the design and bring in the functionality of a
web page and a facebook pa...
As a collaborative effort with two other students,
Carlos Lopez and Kayla Seagle, we were asked
to rejuvenate a brand on t...
As a collaborative effort with two other
students, Carlos Lopez and Kayla Seagle, we
were asked to rejuvenate a brand on t...
A
lthoughhisideaswere
bauhaus-related,unlikemany
Crouwelwasnotadogmatist.
Hewasfascinatedbytheideasabout
serialandmassprod...
Logos are one of the single most powerful keys
to the success of a business. The difference
between a good logo and a grea...
For a business to thrive, they must be seen and
understood, at least to some degree. This
understanding can be achieved us...
As a lesson in pre press printing, we were to
come up with a concept for a magazine and
incorporate printing definitions. I...
As a lesson in pre press printing, we were to
come up with a concept for a magazine and
incorporate printing definitions. I...
Thank you for taking the time and allowing me to share my portfolio with you.
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Nadia.Waters_Portfolio

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nadia.Waters_Portfolio

  • 1. Magazine Spread Portfolio
  • 2. This artwork is based on using the grid system made popular by the designer Wim Crowell. Using this system I created a magazine that brings a sense of antique meets 60s design elements. The colors are muted but still important because they tell a story. With this project, I attempted to create flow and beauty in a rigid space using 50s style rounded boxes and serif fonts. Magazine Spread 3 6 8 12 18 22 Antique Photography. The art behind the world’s most odd looking machines. Finding unexpected treasures. A day with Mike Wolfe and Danielle Cushman from American Pickers talks all about getting their hands dirty. The world of Vintage Dresses. Where to get the classics and where to find new ones. How to spot the perfect deal! We probe into the expertise of Sebastian Clarke and hit him with the hard questions about how to get the best out of your buck with yardsaleling, and how to spot the high end items. From Flintlocks to Carraige Guns, a look into the history of the most powerful antiques. Music, it has been around since the first human hummed to a beat. In this issue we will have a look into the progression of the developement of music. 1The camera obscura or the simple light projection box, have been understood for thousands of years, but it wasn’t until the late 18th century that Thomas Wedg- wood discovered he could make simple prints using silver nitrate exposed to the sun. Over the next 100 years, a series of technical advances brought cameras into everyday life. Elusive Collector October 2013 3 Finding treasures in unexpected places? Don’t know where to start? Mike Wolfe and Danielle Cushman from American Pickers have all the answers. Sebastian Clarke, Antiques Roadshow Expert speaks with us about the secrets to a good find. Before beginning next week’s Yard Sale Extravaganza, learn how to spot the real golden ticket items, from Art Deco Furniture to Minature Teacups, we discuss a vast array of items and how to find a great appraiser in your area. Volume 3 Issue 6 October 2013 Mail Call: Answers To All Your Latest Emails This artwork is based on using the grid system made popular by the designer Wim Crowell. Using this system I created a magazine that brings a sense of antique meets 60s design elements. The colors are muted but still important because they tell a story. With this project, I attempted to create flow and beauty in a rigid space using 50s style rounded boxes and serif fonts. Magazine Spread camera obscuras with lenses, allowing for clearer image refraction. It wasn’t until George Eastman’s 1885 invention of film that cameras got smaller - with his Kodak film loaded in, you would send the whole camera back to the factory to have it developed. Oskar Barnack began experimenting with 35 mm film in 1914 and built some prototypes of what eventually become the Leica I, the first practical 35 mm camera, released in 1925. More improvements came when Kodak introduced the Retina I, the first camera to use a modern 135 film cartridge. Photography soon became affordable to all, even before the 1947 introduction of Polaroid’s instant camera. Development of movie cameras kept pace, building atop the basic slide projection technology (magic lantern) which had been in use since the 1500s. The first movie cameras were developed around 1888, and Thomas Edison produced the first copyrighted film in 1894. In 1895, the Lumiere brothers of France first showed off their ‘Cinematographe,’ a handheld combination projector and camera, in the first commercial public film screening. Where it all began Photographic cameras were a development of the camera obscura, a device dating back to the ancient Chinese and ancient Greeks, which uses a pinhole or lens to project an image of the scene outside upside-down onto a viewing surface. On 24 January 1544 mathematician and instrument maker Reiners Gemma Frisius of Leuven University used one to watch a solar eclipse, publishing a diagram of his method in De Radio Astronimica et Geometrico in the following year. In 1558 Giovanni Batista della Porta was the first to recommend the method as an aid to drawing. Before the invention of photographic processes there was no way to preserve the images produced by these cameras apart from manually tracing them. The earliest cameras were room-sized, with space for one or more people inside; these gradually evolved into more and more compact models such as that by Niépce’s time portable handheld cameras suitable for photography were readily available. The first camera that was small and portable enough to be practical for photography was envisioned by Johann Zahn in 1685, though it would be almost 150 years before such an application was possible. Collecting and Appraising Photographic cameras were a development of the camera obscura, a device dating back to the ancient Chinese and ancient Greeks, which uses a pinhole or lens to project an image of the scene outside, upside-down onto a viewing surface. Although cameras can be traced back hundreds of years, the most popular antique cameras are those from the late 1800s and early 1900s. For anyone who collects antique cameras, knowing the value of the item is important for several reasons. Some of these reasons include, but are not limited to, resell value, insurance purposes and bragging rights. There are several different antique price guides that a collector is able to use to determine the exact value of a specific camera. The factors that will influence the value of an antique camera including condition, age and brand. One site that offers a price guide of antique cameras is available at the web address collectiblend.com. This site offers a free price guide for more than 20000 classic cameras and 2000 lenses from 1800 manufacturers. When determining the value of a camera the owner has the option to have it appraised by an antique dealer or other professional. However, most of these individuals will use the price guides that are available for free to determine the items value. Another price guide is available at the web address www.eyescoffee.com/. This guide offers different categories of cameras to make the search for a specific brand quick and easy. If an individual is interested in knowing the retail value that their antique camera may sell for a resource that can be used is Ebay. Here the owner of the camera can see what items that are similar to theirs sold for. This can give them a basic idea of what they may actually receive if they sold their item. www.antiquecameras.net or www.eyescoffee.com A ntique and vintage cameras are valued by collectors for many reasons, from the historical significance of 19th century wood cameras to the fine optics of classic vintage Leicas. Kodak and Polaroid are two other big names in camera collecting, as is Bolex in movie cameras. The principles of the camera obscura - a simple light projection box - have been understood for thousands of years, but it wasn’t until the late 18th century that Thomas Wedgwood discovered he could make simple prints using silver nitrate exposed to the sun. Over the next 100 years, a series of technical advances brought cameras into everyday life. Nicephore Niepce and Louis Daguerre formed a partnership in 1829, and figured out a new chemical bath for prints, which shortened the exposure process to eight hours. Daguerre continued this research until he perfected the Daguerreotype, a print made on silver that was used up until the mid 1850s. Daguerreotypes and other formats (e.g. cyanotypes, ambrotypes, tintypes) were made with wood cameras, which were essentially Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique Photography Today the most used cameras are in our back pockets, but the history behind them screams nostalgia as well as science. The technology behind the camera is one of beauty and grace. Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique Photography 4 5
  • 3. This artwork is based on a technique used to designer Saul Bass, in a movie campaign he designed for The Man With the Golden Arm. This cut and paste technique is applied to the 1958 movie, The Vikings and is infused with reds oranges and yellows to provoke the mind of war, and love. In addition to a poster, the DVD case and promotional theater cup are complementary. Movie Promotional Campaign
  • 4. As a project for learning layout designs, we were asked to create a typeface analysis book to represent our understanding of typography and informational presentations. I chose the neutral color scheme so as not to take away from the beautiful form of the typography. Each page shows comparative and contrasting ideals of letters and how they are formed. Typeface Analysis
  • 5. This campaign is based on a re-branding project done on the popular company Sears. The Sears company was chosen because of its struggles in the last decade to keep up with companies like Dillard’s, Macy’s, Lowe’s, and Home Depot. I chose to use a clean and simple typographic footprint to help mod- ernize the face of the company. The above ads were created based on a brainstorming exercise to target a specific consumer group: women ages 25-45. They produce a simple answer to the everyday questions in the consumer’s mind. The colors were chosen be- cause they are classic and timeless. Marketing Campaign When you know you’re going to have to Do It Yourself www.sears.com When you know you have nothing to wear www.sears.com When you know it’s time for a new fridge. www.sears.com SEARSFrom our home to yours. SEARSFrom our garage to yours. SEARSFrom our closet to yours.
  • 6. As a part of the campaign I decided to expand on the design and bring in the functionality of a web page and a facebook page for Sears. The colors and design are very much based on a Christmas and Winter scheme. The mobile app button is composed of the typographic logo and the color scheme of the American flag, subtly evoking patriotic feelings toward the design. SEARSFrom our home to yours. SEARSFrom our garage to yours. SEARSFrom our closet to yours. Marketing Campaign
  • 7. As a collaborative effort with two other students, Carlos Lopez and Kayla Seagle, we were asked to rejuvenate a brand on the down slope. We chose PEZ to bring back in a new and profound way using characters as centerpieces to promote the PEZ product. Colors were chosen to comple- ment the characters and their identities as well as catchy slogans. Marketing Research & Design Collaboration
  • 8. As a collaborative effort with two other students, Carlos Lopez and Kayla Seagle, we were asked to rejuvenate a brand on the down slope. These pieces are promotional items used in the total campaign for PEZ. Muppets poster is property of Disney and was used to produce a streamlined effect. Marketing Research & Design Collaboration
  • 9. A lthoughhisideaswere bauhaus-related,unlikemany Crouwelwasnotadogmatist. Hewasfascinatedbytheideasabout serialandmassproduction,ashe stated“weneedthemachinesincewe havenotime”.Buthealsobelieved“the machinecannotreplacetheprecision ofthehumaneyeandhuman feeling”.*Crouwel’sworkhasalways consistedofthesetwoessential elements:theemotionalaspectand therationalone. Thetaskofthedesignerconsistsof analysingthedesignprojectandsolve theproblemshedistilledinan objectiveway.Themessageandthe wayitshouldbepresentedflowsout ofthisprocess.Graphicdesignisawide fieldinwhichCrouwelmainlyfocussed ontype.Heworksquiteconstructive, constructstype,andworksongrids. Crouwelisespeciallyadmiredforhis systematicapproachandhiscreative handlingoftheshapeofletters.His workwasinfluencedbythepre-war Werkmannandpost-warSandberg,an individualisticgenerationoftypogra- pherswhodaredtojugglewithletters. MODERNIST, FUNCTIONALIST, PURIST Crouwelisamodernistandimpressed byatypefacelikeHelvetica,whichwas moreneutralthananyothertypeface. “Afaceshouldn’thaveameaningin itself,themeaningshouldbeinthe contentofthetext.”*Inhiswork Crouwelchosesans-seriffacesthat allowednumerouscombinations,like Gill(VanAbbemuseum)andUniverse (Stedelijk).Theessentialinformation wassetinonereturningtypeface andthetitleoftheexhibitionslightly reflectedthefeeloftheexhibition.He lookedattheworkoftheartist,gotan impressionandtriedtotranslateit typographically.Anexampleofthis wayofworkingisfoundinthe exhibitionaboutLeger.Leger’swork couldberecognizedbyitsheavylines aroundtheimages.Thisinfluenced himtocreatethewordLegerwiththick blacklinessoitwoulddominatethe poster.Crouwelalwayssearchedfor theabstract,somethingthatwould striketheeye. AsafunctionalistCrouwelfocussedon thereadabilityofhiswork.Butwhen hehadtomakeachoicebetween readabilityandaesthetics,hechose aesthetics.“Whenyou’rea functionalistyouwanttomakethings comprehensible,readable,make yourideasvisible.Ifeelmyselfbeinga modernist,afunctionalist,butaesthet- icsalwaysstandintheway.”hesays. Couwelisapuristashemainlyuses type,butinthecourseoftime non-typographicelementslikelines andevenreproductionswould appearinhiswork.Theseslight changesofdirectioncanbeexplained. “ “You can’t do better design with a computer, but youcanspeedupyourworkenormously. This artwork is based on using the grid system made popular by the designer Wim Crowell. The first two are about the designer himself, using his system and technique. The last spread is referring to Paulo Coelho, one of the most translated authors of all time. Each design uses white space to create a dramatic effect while encouraging a more easily read article. Magazine Layout paulo coelho The Writer, The Founder, The Man. From writing the most translated books of today to building a humanitarian empire the only thing we should ask is What’s Next? P auloCoelhowasborninRiode Janeiro,Brazil,inAugust1947.He hasledaveryintenselife.Before hebecameinternationallyknownand aworldwidebestseller,hehadtoover- comemanyobstacles.Asateenager, hehadtofacethebrutalityofelectric shocktreatmentinthepsychiatric hospitalwherehisparents,whotook hisrebelliousnessasasignofmadness, internedhimthreetimesbetween 1966and1968.Asamemberofthe esotericunderworld,hewasputin prisonforallegedsubversiveactivities againsttheBraziliandictatorshipand subjectedtophysicaltorture. Later,Paulojoinedforceswithrock starRaulSeixasand,asahippie,was verymuchpartoftheageof“loveand peace”and“sex,drugsandrock’n’roll”. Togethertheycomposed120songs (between1973and1982)thatrevo- lutionizedBrazilianrockmusic;some ofwhicharehitstoday.HéricaMarmo hasdescribedthatperiodofhislifein hisbook,TheMagician’sSong:Paulo Coelho’sMusicalCareer,published in2007.Hippie,journalist,rockstar, actor,playwright,theatredirectorand produceroftelevisionprograms,this whirlwindlifecametoanendin1982, duringatriptoEurope.InDachauand laterinAmsterdam,Paulohadamys- ticalmeetingwith“J”,hisnewmentor, whopersuadedhimtowalktheRoad toSantiagodeCompostela,amedieval pilgrim’sroutebetweenFranceand Spain. In1986,attheageof38,PauloCoel- howalkedtheRoadtoSantiago,and itwastherethathereconvertedto Christianityandfoundagainthefaith bequeathedtohimbytheJesuit fathersofhisschoolyears.Hewould laterdescribethisexperienceinhis firstbook,ThePilgrimage,published in1987.Thefollowingyear,hissecond book,TheAlchemist,establishedhis worldwidereputation.Thenovelhas alreadyachievedthestatusofauni- versallyadmiredmodernclassicand hasbeenonTheNewYorkTimesbest sellerlistformorethan300consecutive weeks,becomingthelongesttitleon theprestigiousrank.Thisstory,consid- eredtobetimelessbymany,issetto enchantandinspirewholegenerations offuturereaders. Hehasreceivednumerouspresti- giousinternationalawards.Thecritics havepraisedhispoetic,realisticand philosophicalstyle,andthesymbolic languagethatdoesnotspeaktoour minds,buttoourhearts.Hehasbeen amemberoftheprestigiousBrazilian AcademyofLetterssince2002.. PauloCoelhoreceivedthe2009 GuinnessWorldRecordfortheMost TranslatedAuthorforthesamebook (TheAlchemist).Moreover,heholds theGuinnessWorldRecordforthe MostTranslations(53)ofaSingleTitle (TheAlchemist)SignedinOneSitting (45minutes). 47 Wim Crouwel W WimCrouwel,bornin Groningen(theNetherlands) in1928isaremarkableand inspiringfigurewithaninventivespirit andvision,vigorousandalways distinguished. Hedesignedhisfirstposterin1952. Afterleavingartschoolhebecamea painterleaningtowardsExpressionism, butashedesignedthisfirstposterhe discoveredthepleasureoforganising visualinformationinanaesthetical context. ThecontrastbetweenCrouwelasa lyricalexpressionistpainterand objectivatingfunctionalistdesigner couldn’tbemoreextreme.Asa designerhefeltrelatedtotheBauhaus ideas,theswiss-inspiredinternational style.Hewasfascinatedbytherational aspectinBauhaustypograpy. Regardedasoneoftheleadingdesignersofthetwentiethcentury,Crouwel embracedanewmodernitytoproducetypographicdesignsthatcaptured theessenceoftheemergingcomputerandspaceageoftheearly1960s.
  • 10. Logos are one of the single most powerful keys to the success of a business. The difference between a good logo and a great one can mean the difference between good sales and great sales for a company. These are just a few of the logos I have worked on for mock and real businesses. Logos The Yoga Mat is a newspaper created for a community of yoga enthusiasts. Geppeto’s is a pizzeria located in Denver, NC. This is a redesign on their existing logo. Speedee All Car Care is a repair shop located in Pineville, NC. As a startup business, they required a completely fresh design. The Elusive Collector is a conceptual magazine for antique collectors. Carolina Eco Roof Cleaning is located in Charlotte, NC and this is one of many logos created to find them a specific look and feel. Porterhouse Bar & Grill is a conceptual restaurant created to show the use of distressed type.
  • 11. For a business to thrive, they must be seen and understood, at least to some degree. This understanding can be achieved using promotional items and further expanding the brand. This type of marketing comes in handy in retail situations such as the PEZ visitors center. By making shirts, bags, and signage that has continuity, consumers feel a sense of belonging. Collateral www.pez.com Find Love Power UP www.pez.com www.pez.com Double Date
  • 12. As a lesson in pre press printing, we were to come up with a concept for a magazine and incorporate printing definitions. I chose to use an Egyptian theme and used this to present all the various printing marks, definitions, and errors that a graphic designer should know and understand.Pre-Press Production Book EGYPTIAN EXPLORER PRESENTS: Pre-Press Production 2 3 Contents MakingTheir Mark 4 Registration Marks Color Bar Crop Marks Bleed Marks Trim Marks Many Shades of Egypt 6 Full Color Monotone Duotone Tritone Quadtone Innovative Genius 6 Reverse Print Surprint Overprint Spread Clipping Path Gutter Jump Trapping Choke Egyptian Art 8 Vignette Halftone Halftone Shapes Moire Making Their Mark 4 5 Color Bar A color test strip printed on a portion of the press sheet that is trimmed off after printing. This bar allows for proper determination of the quality of the printed material and helps detect inking problems. Registration Mark A cross-hair or target-like shape used to help align printed images. This mark is printed outside of the page area where it is trimmed off after printing. Crop Mark Crop marks are lines near the margins of artwork or photos where to trim, perforate or fold depending on what is indicated to the printer. Trim Mark These marks are found outside the trim area in the form of short, straight lines. They are used to trim the print job to size. Bleed Marks Bleed marks are used to show the edge of where images, ob- jects,or text in a layout extend beyond the trim boundaries of the page.Typically they are used when a designer wants to insure that an image “bleeds” off of the page (or extends all the way to the edge) therefore creating a specific look and feel to a printed material. Registration Mark Color BarCrop/Trim Marks
  • 13. As a lesson in pre press printing, we were to come up with a concept for a magazine and incorporate printing definitions. I chose to use an Egyptian theme and used this to present all the various printing marks, definitions, and errors that a graphic designer should know and understand.Pre-Press Production Book Many Shades of EgyptMany Shades of EgyptMany Shades of Egypt 6 7 The above full color photograph has not been altered from its original form. All colors, shading and depth is at full strength. An image that consists of three different colors of ink to produce a subtle range of tone. Usually black is one of these colors and it is often combined with 2 Pantone spot colors. A term used in the color prepress trade to refer to the four separated films, cyan, magenta, yellow and black. The above is an image that contains shades of two different colors. In most cases, these two colors are black and a spot color such as a Pantone color. Sometimes duotones are printed using two black inks to increase the detail and saturation of the image.Applications like Photoshop create a duotone by applying two different tone curves to a gray-scale image. FullColor Monotone Duotone Tritone Quadtone A monotone is an image which only has one tone - i.e. no tonal gradation as you get in a mono- chrome. No “shades” of whatever color it is in. Innovative Genius 8 9 Overprint Gutter Jump Clipping Path Surprint Reverse Print A form of printing that allows for the paper color to show through instead of ink allowing the type or image to be formed in the area. Egyptian Architecture Egyptian Architecture Printing over a previously printed area of either text or graphics, or the combining of two negatives on one printing plate with one negative super imposed over another. A form of printing that effectively blends he printed colors to produce new ones, such as creating green.This process extends the range of the color palette for any design made for print. Egyptian Architecture Egyptian Architecture Egyptian Architecture A closed vector path used to cut out an image while using an image editing software program such as Photoshop or Illustrator. Anything outside the path is omitted from the output after applying the clipping path. A phenomenon when an image or text extend across the space between two facing pages.This space between i called the gutter, therefore a gutter jump goes all the way across. Spread Two facing pages in a publication such as a newspaper or magazine. Trapping This is a technique that minimizes the effects of misreg- istration by slightly overlapping abutting colors. Choke A type of trap in with the thickness of an object is reduced, 11 Egyptian Art A gradation change of only one color that varies only in strength or lightness. A vignette can also refer to an illustration or image that gradually fades away, blending into the unprinted paper or the background color. It is sometimes referred to a graduated background tone. Vignette Halftone Halftones are the result of a technique that simulates continuous tone imagery through the use of dots, varying in size, shape, or spacing. 10 11 Moire is an unsightly interference pattern that appears on images that have been scanned from a previously printed source such as a newspaper, magazine, or book. Moire appears as a checkered or herringbone type of pattern. The pattern is a result of the halftone screen process used in modern printing where patterns of small dots are overlaid to produce color and shading. Moire Halftone Shapes Halftones Shapes are those that are directly created from the halftone technique.They are simply shapes made from round, elliptical, or square dots and they form a shape. NadiaWaters was born in October of 1985 in a small town in North Carolina. Growing up as a child of hippies, she grew to be fascinated by the world of art. During her journey she found her passion in creating anything and everything she could. It was always a dream of hers to make a change in the world through art. She loves painting, designing, and horses. Her studies include Graphic Design and Biology and she hopes one day to reach her dreams to make a difference in the lives of others.
  • 14. Thank you for taking the time and allowing me to share my portfolio with you.

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