Greetings,
As a Brand Manager, I help employers and clients develop innovative brand solutions that promote their prod-
uc...
EXPERIENCE
BRAND MANAGER
The Invitational Group, CA | ‘13 ~ Present
• Responsible for executing & maintaining brand consi...
BRAND IDENTITY
Melina Collection - Jewelry Line
Event Planning (Trunk Shows), Logo, Web, Social
(Instagram, Facebook) , Lo...
Live FAST Magazine
Integrated marketing content, Halloween shop strategy
presentation, Branding partnership proposal
The Invitational Group
Branding integration: Logo, Website, Sponsorshop deck
presentations
THEORY
Visual merchandising displays, education and concept
collateral
of 6

Nadja_Sumter_Resume

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nadja_Sumter_Resume

  • 1. Greetings, As a Brand Manager, I help employers and clients develop innovative brand solutions that promote their prod- ucts, services, and initiatives. Recent deliverables have included visual displays, event strategies, marketing campaigns, brand identities, pop-up shop concepts, and more. In addition to my expertise, I am driven by my passion for translating marketing messages into distinct consumer experiences through the design and execu- tion of events and themed environments. My unique skills will help you reach your company goals and achieve your mission. See below for a brief qualification summary. Visual Merchandising and Concept Design: With 10 years experience in the fashion industry, I have a deep un- derstanding of key design and merchandising concepts, leading to strong visual displays and selling strategies that support the success of company initiatives. My communications degree and passion for marketing lend to an added ability to strategize, propose and execute concept ideas from start to finish. Project Management: I am an effective multi-tasker, and can manage multiple projects within tight deadlines. My project management approach benefits from high standards for execution and a commitment to efficient goal-setting, delegation, and preparation. I maintain open, clear lines of communication with project teams, clients, and key stakeholders to properly execute goals. Communication and Problem Solving: I work directly with clients to help translate their vision and insights into project solutions for campaigns, events and visual concepts, meeting specific goals and maintaining brand standards. I have experience providing direction on project goals to both internal and third party support and management staff. My portfolio of work demonstrates client sensitivity, flexibility, and execution of a variety of ideas. I am avail- able to discuss my qualifications at your convenience. Thank you for your time and consideration. Best Regards, Nadja Sumter NadjaSumter Brand Manager nadja.sumter@gmail.com 310.254.8143 Los Angeles, Ca
  • 2. EXPERIENCE BRAND MANAGER The Invitational Group, CA | ‘13 ~ Present • Responsible for executing & maintaining brand consis- tency on execution of all marketing campaigns & PR. • Oversee website branding & compliance. • Review/manage marketing presentations, social media presence & photo shoots for maintaining brand guide- lines. • Procure partnerships/sponsorships for brand to boost PR presence. • Manage client expectations and execute deliverables for all events ECOMM & MARKETING PROJECT MANAGER Live FAST Magazine, CA | Jul ‘15 ~ Present • Plan and execute targeted marketing/sales events. • Manage communications with designers to execute exclusive product collaborations. • Create integrated marketing content using affiliate pro- grams & advertiser partnerships. • Strategize and write proposals for potential branded content partnerships. • Strategize design & layout for Ecomm shop. VISUAL MANAGER Theory, CA | ‘13 ~ Jul ‘15 • Collaborate with executive & design teams on merchan- dising New York base showroom. • Create & execute internal/external branded visual mer- chandising directives, training tools & other materials for managers, teams & major wholesale accounts, including: Neiman Marcus, Saks, Bloomingdales & Nordstrom. • Create seasonal stories & concepts. • Maintain effective brand positioning & relationships with visual & management teams in major wholesale accounts to ensure strong partnerships. • Plan/host seasonal merchandising training. • Manage wholesale territories (West Coast, Midwest, Southeast & Southwest) as well as work with internation- al sales teams to communicate & execute visual direc- tives for partner stores in Mexico City (3 stores total). WHOLESALE SHOP MANAGER Alice and Olivia, NY | ‘10 ~ ‘12 • Managed all aspects of daily business for Bergdorf Goodman shop-in-shop to meet and exceed goals of $1 million per season. • Planned and hosted seasonal product knowledge semi- nars, as well as brand-focused events & trunk shows. • Created and implemented brand educational materi- als, selling contests & incentives for Bergdorf Goodman employees. QUALIFICATIONS • Experienced in corporate brand devel- opment. • Passion for driving growth through strong creative & innovative strategy. • Talent in enhancing corporate market- ability through compelling design, event planning, digital media & print. SKILLS & SOFTWARE • Brand governance • Mac + PC • Microsoft Office Suite • Basic graphic design (Illustrator, Photo- shop, indesign) • Keynote Presentstions • Mentor designers on brand stategy • Strategize and execute visual display concepts • Website visual design direction • Partnership building • Product styling • Copywriting & journalism • Social media • Project management • Event planning & execution • Visual merchandising • Leadership & training • Market research • Strategic marketing & sales • Manage clients/external partnerships Nadja Sumter Brand Manager nadja.sumter@gmail.com 310.254.8143 Los Angeles, Ca EDUCATION Boston University, MA ‘04 B.S Journalism & Minor in Spanish LANGUAGE SKILLS English & Spanish
  • 3. BRAND IDENTITY Melina Collection - Jewelry Line Event Planning (Trunk Shows), Logo, Web, Social (Instagram, Facebook) , Lookbook & Photography Styling, Business Plan presentation Nadja Sumter PORTFOLIO
  • 4. Live FAST Magazine Integrated marketing content, Halloween shop strategy presentation, Branding partnership proposal
  • 5. The Invitational Group Branding integration: Logo, Website, Sponsorshop deck presentations
  • 6. THEORY Visual merchandising displays, education and concept collateral

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