SUMMER TRAINING PROJECT<br />ON <br />HERO CYCLES LTD<br />PRESENTED BY: <br />NAGENDER SINGH SHEKHAWAT<br />
BICYCLE<br />A bicycle or cycle is pedal- driven, human powered vehicle with two wheels attached to a frame, one behind th...
 Details improved-modern materials and CAD</li></li></ul><li>INDIAN BICYCLE INDUSTRY <br /><ul><li>MAJOR PLAYERS IN INDIA...
<ul><li>LOCAL PLAYERS OPERATING IN PUNJAB</li></ul> S.K BYKES<br /> RAJA CYCLE<br /> SUN CROSS<br /> EVERBEST...
 HERO GROUP<br /><ul><li>Hero Group ranks amongst the Top 10 Indian Business Houses
Started in 1944, started business of bicycle spare parts in Amritsar.
By 1956, began to assemble the entire cycle at their manufacturing plant in Ludhiana.
In the early days, the plant had a capacity for 25 cycles per day and now it is about 18,000 per day.</li></li></ul><li>
HERO CYCLES<br /><ul><li>Type Public Ltd company
Founded 1956
Headquarters Ludhiana 
Industry Bicycles </li></li></ul><li>MISSION OF HERO CYCLES<br /> Continuously striving for synergy b...
QUALITY POLICY<br />“Hero cycle limited shall have to stay in Global mainstream by continually innovating products and ser...
SWOT ANALYSIS<br /> STRENGTHS –<br /><ul><li>Management with vision
Good corporate image
Location advantage
Strong brand image
Good customer base
Good infrastructure facilities</li></li></ul><li> WEAKNESSES –<br />Packaging material not of the required standards<br ...
 THREATS –<br />Local / non branded manufacturers of cycle parts.<br />Chinese cycles entering in INDIA in big way.<br />M...
TITLE OF RESEARCH<br />A study on dealer’s perception on cycle industry in Punjab<br />
NEED OF STUDY<br />Dealers- drivers of business<br />To know the dealer’s satisfaction towards Hero Cycles Ltd.<br />The s...
OBJECTIVES<br />To know cycle brands dealt with by dealers along with the market share of major brands.<br />To find the f...
RESEARCH METHODOLOGY<br />DESIGN- Descriptive<br />POPULATION- Bicycle dealers in Punjab<br />SAMLPING UNIT- Each dea...
LIMITATIONS IN RESEARCH<br />AREA RESTRICTION<br />SAMPLE SIZE<br />MINDSET OF DEALERS WHILE SHARING INFORMATION<br />SHOP...
EXPERIENCE IN DEALERSHIP<br />No fresh entrants in form of dealers<br />
AUTHORIZED DEALERSHIP OF VARIOUS COMPANIES<br />Hero cycles tops the no of authorized delaers<br />Others are the least in...
DEALING OF CYCLES OF VARIOUS COMPANIES BY DEALERS<br />All dealers sell Hero cycles<br />Local brands are highly sold afte...
TOTAL PERCENTAGE SALES(MONTHLY) BREAKAGE FOR VARIOUS CYCLE BRANDS<br />
CYCLE BRAND RECOMMENDED TO CUSTOMER BY DEALERS<br />
CYCLE BRAND HAVING MAXIMUM COMPLAINTS<br />
COMPLAINT HANDLING ABILITY OF VARIOUS CYCLE COMPANIES<br />2=HIGHLY SATISFIED <br />1=SATISFIED<br />0=AVERAGE<br /...
PROMPTNESS OF CYCLE COMPANIES TO RESPOND TO REQUESTS/ENQUIRIES OF DEALERS<br />2=HIGHLY SATISFIED <br />1=SATISFI...
PRICE JUSTIFIABILITY OF CYCLE COMPANIES ACCORDING TO DEALERS<br />2=HIGHLY SATISFIED <br />1=SATISFIED<br />0=AVER...
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Nagender copy

Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Nagender copy

  • 1. SUMMER TRAINING PROJECT<br />ON <br />HERO CYCLES LTD<br />PRESENTED BY: <br />NAGENDER SINGH SHEKHAWAT<br />
  • 2. BICYCLE<br />A bicycle or cycle is pedal- driven, human powered vehicle with two wheels attached to a frame, one behind the other.<br /><ul><li>The basic shape and configuration not changed
  • 3. Details improved-modern materials and CAD</li></li></ul><li>INDIAN BICYCLE INDUSTRY <br /><ul><li>MAJOR PLAYERS IN INDIA IN BI- CYCLE INDUSTRY</li></ul> HERO CYCLES<br /> ATLAS<br /> AVON<br /> TI<br />
  • 4. <ul><li>LOCAL PLAYERS OPERATING IN PUNJAB</li></ul> S.K BYKES<br /> RAJA CYCLE<br /> SUN CROSS<br /> EVERBEST<br /> TOP TRACK<br />
  • 5. HERO GROUP<br /><ul><li>Hero Group ranks amongst the Top 10 Indian Business Houses
  • 6. Started in 1944, started business of bicycle spare parts in Amritsar.
  • 7. By 1956, began to assemble the entire cycle at their manufacturing plant in Ludhiana.
  • 8. In the early days, the plant had a capacity for 25 cycles per day and now it is about 18,000 per day.</li></li></ul><li>
  • 9. HERO CYCLES<br /><ul><li>Type Public Ltd company
  • 10. Founded 1956
  • 11. Headquarters Ludhiana
  • 12. Industry Bicycles </li></li></ul><li>MISSION OF HERO CYCLES<br /> Continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers.<br />
  • 13. QUALITY POLICY<br />“Hero cycle limited shall have to stay in Global mainstream by continually innovating products and services and instutionilizing its efforts for Quality and Productivity improvement <br /> Through<br /> Effective leadership, Human Excellence, Technological up gradation, Appropriate work environment and ensuring compliance to applicable regulatory requirements <br />Thereby <br /> Enhancing the Customer confidence.” <br />
  • 14. SWOT ANALYSIS<br /> STRENGTHS –<br /><ul><li>Management with vision
  • 15. Good corporate image
  • 16. Location advantage
  • 17. Strong brand image
  • 18. Good customer base
  • 19. Good infrastructure facilities</li></li></ul><li> WEAKNESSES –<br />Packaging material not of the required standards<br />Damages during transportations<br /> OPPORTUNITIES –<br />Growth in auto sector<br />Rising economic standards in states like UP.<br />Growth in economic structure will put company in driving seat(E-bikes).<br />Increase in demand of kids cycles.<br />
  • 20. THREATS –<br />Local / non branded manufacturers of cycle parts.<br />Chinese cycles entering in INDIA in big way.<br />Motor bike industry is damaging business.<br />
  • 21. TITLE OF RESEARCH<br />A study on dealer’s perception on cycle industry in Punjab<br />
  • 22. NEED OF STUDY<br />Dealers- drivers of business<br />To know the dealer’s satisfaction towards Hero Cycles Ltd.<br />The study would give ideas in terms of the expectations of dealers and their suggestions for better business. <br />The study would also suffice a comparative study of major cycle brands. <br />
  • 23. OBJECTIVES<br />To know cycle brands dealt with by dealers along with the market share of major brands.<br />To find the factors of satisfaction and dissatisfaction regarding major players in cycle industry <br />To find the market leader of cycle industry .<br />To identity the dealers’ suggestions and expectations with respect to the cycle industry<br />. <br />
  • 24. RESEARCH METHODOLOGY<br />DESIGN- Descriptive<br />POPULATION- Bicycle dealers in Punjab<br />SAMLPING UNIT- Each dealer who has filled the questionnaire is the sampling unit.<br />SAMPLING TECHNIQUE -Non probability convenient sampling<br /> DATA COLLECTION –<br />PRIMARY DATA <br />SECODARY DATA <br />
  • 25. LIMITATIONS IN RESEARCH<br />AREA RESTRICTION<br />SAMPLE SIZE<br />MINDSET OF DEALERS WHILE SHARING INFORMATION<br />SHOP INCHARGE MAY NOT BE THE OWNER<br />
  • 26. EXPERIENCE IN DEALERSHIP<br />No fresh entrants in form of dealers<br />
  • 27. AUTHORIZED DEALERSHIP OF VARIOUS COMPANIES<br />Hero cycles tops the no of authorized delaers<br />Others are the least in this line <br />
  • 28. DEALING OF CYCLES OF VARIOUS COMPANIES BY DEALERS<br />All dealers sell Hero cycles<br />Local brands are highly sold after Hero brand<br />
  • 29. TOTAL PERCENTAGE SALES(MONTHLY) BREAKAGE FOR VARIOUS CYCLE BRANDS<br />
  • 30. CYCLE BRAND RECOMMENDED TO CUSTOMER BY DEALERS<br />
  • 31. CYCLE BRAND HAVING MAXIMUM COMPLAINTS<br />
  • 32. COMPLAINT HANDLING ABILITY OF VARIOUS CYCLE COMPANIES<br />2=HIGHLY SATISFIED <br />1=SATISFIED<br />0=AVERAGE<br />-1=DISSATISFIED<br />-2=HIGHLY DISSATISFIED<br />
  • 33. PROMPTNESS OF CYCLE COMPANIES TO RESPOND TO REQUESTS/ENQUIRIES OF DEALERS<br />2=HIGHLY SATISFIED <br />1=SATISFIED<br />0=AVERAGE<br />-1=DISSATISFIED<br />-2=HIGHLY DISSATISFIED<br />
  • 34. PRICE JUSTIFIABILITY OF CYCLE COMPANIES ACCORDING TO DEALERS<br />2=HIGHLY SATISFIED <br />1=SATISFIED<br />0=AVERAGE<br />-1=DISSATISFIED<br />-2=HIGHLY DISSATISFIED<br />
  • 35. REQUIREMENT OF TRAINING TO HANDLE HIGH-END CYCLE’S PROBLEMS<br />Few dealers say that training should be given frequently <br /> Few say that once given, it can be spread to other mechanics<br />But all agree that they require training. <br />
  • 36. FACTORS CONSIDERED TO BECOME DEALER OF A CYCLE COMPANY<br />
  • 37. COMPANIES DOING PROMOTIONAL ACTIVITIES ACCORDING TO DEALERS<br />
  • 38. COMPANIES EXPECTED TO GET ADDITIONAL MARKET SHARE IN FUTURE ACC. TO DEALERS<br />
  • 39. FINDINGS AND RESULTS<br />No fresh entries in form of dealers in the cycle industry<br />Dealers also deal with other companies apart from Hero cycles<br />Many dealers feel that there is need of more promotion<br />Most of the dealers are satisfied the most from Hero as compared to other brands<br />
  • 40. FINDINGS AND RESULTS<br />Other brands are growing rapidly even though their authorized dealership is very less<br />Avon is performing better than Atlas in terms of sales even with less no of dealers<br />Dealers are mostly not satisfied by the margin and bonuses which they get<br />The high end cycles need specially trained mechanics to solve the problems<br />
  • 41. SUGGESTIONS<br />Need of better promotional activities and margin<br />Complaint handling ability should be maintained<br />Company should not lose its quality standards at any cost<br />Promotional activities of different kinds.<br />
  • 42. Contd..<br />Proper training<br />Feedback from dealers<br />Inspection<br />Different advertisement like T shirts<br />Take care while packing ,loading and unloading<br />Attractive color schemes<br />