Nahed jaber toyota_presentation
A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.
Published on: Mar 3, 2016
Transcripts - Nahed jaber toyota_presentation
Social Media Marketing Proposal by Nahed Jaber NMDL Spring 2011
Why social media? Building Online Presence• Build brand-awareness online• Segment audience to target• Instant and spontaneous advertising
Benefits of social media marketing• Build brand-awareness• Influence the acceptance and promotion of products and services• Generate website traffic, viral buzz and incoming links to website for SEO purposes• Measure ROI
Market Analysis• Target market audience - Gender, age, education, income• Market trends - Style, sophistication• Market style - Technological awareness, social media platforms
Campaign development• Website revisions/modification• Landing page on website
Campaign development• Facebook• Twitter• YouTube
Campaign development• AdWords• SEO/keyword search• Blogging• Press releases• Listening and monitoring !"#$%#&()#&*+,,-
Evaluation & MeasuringGoogle AnalyticsGoogle InsightsGoogle AlertsYouTube InsightsTwitter searchTechnocratiTrackurHootsuit
Timeline & Budget One-year campaign
Final thoughtLet’s build cars and wow drivers!