NAHI
B
U
ILD
IN
G
A breakthrough solution
for Corporations
& Communities
NAHI 247
Play more
Win more
Contribute more
NAHI
B U I L D I N G
AGENDA
ABOUT NAHI
ABOUT NAHI 247
MUTUAL BENEFITS
& COOPERATION OPTIONS
NAHI
B U I L D I N G
OPERATION SCOPE & MAIN LINE PRODUCTS
NAHI specializes in Information Technology industry, emerging as...
NAHI
B U I L D I N G
PARTNERS
AWARDS
NAHI
B U I L D I N G
OUTSTANDING BRAND
FOR CONSUMER BENEFITS
08.02
2015
CREATIVE
CORPORATION
21.11
2014
IT COMMUNIC...
FEATURING SOCIAL ACTIVITIES
NAHI
B U I L D I N G
Blood donation event
‘BLOOD FOR LOVE’
For Our Beloved Islands
The 3rd Art...
NAHI
B U I L D I N G
HUMAN RESOURCES - FACILITY
NAHI
B U I L D I N G
THE IDEA OF NAHI 247
Social Problems
Communications Challenges
Advertising Trends
NAHI
B U I L D I N G
SOCIAL PROBLEMS
Young generation is becoming addicted to games, especially violent games.1.
Many chil...
SOCIAL PROBLEMS
Volunteer and charity activities are limited in terms of time and scale.3.
Young generation is lacking nec...
NAHI
B U I L D I N G
Other social problems are related to blood shortage, environment pollution, traffic culture, etc.5.
S...
NAHI
B U I L D I N G
COMMUNICATIONS CHALLENGES
Relentless advertising war among brands.
Traditional advertising channels: ...
NAHI
B U I L D I N G
COMMUNICATIONS CHALLENGES
COMMUNICATIONS CHALLENGES
Lacking an effective two-way communi-
cation channel between Corporates and
Target Customers.
Cu...
ADVERTISING TRENDS
NAHI
B U I L D I N G
No more tax restriction on advertising
budget.
The trend of shifting from traditio...
ESTIMATED MARKET SHARE OF ONLINE ADVERTISING REVENUE IN VIETNAM 2010-2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
25%
...
ONLINE ADVERTISING MARKET IN VIETNAM
26.1 $Mil
45 $Mil
76 $Mil
131 $Mil
215.6 $Mil
329 $Mil
2010 2011 2012 2013 2014 2015
ONLINE ADVERTISING MARKET BY TECHNOLOGY PLATFORMS
30
70.6
65
80
89
100
140
160
140
120
100
80
60
40
20
2010 2011 2012 2013...
DETAILED ONLINE ADVERTISING MARKET
160
140
120
100
80
60
40
20
VCCorp FPT Online
(VnExpress,
Ngoisao,...)
24H (24h,
eva,
n...
40%
50%
60%
70%
80%
90%
100%
30%
20%
10%
26
1
44
5
71
30
101
80
135.6
140
189
2010 2011 2012 2013 2014 2015
None Social So...
20 Million
people use Facebook
every day
30 Million
people use Facebook
every month
~2.5 hours
online Facebook every day
T...
NAHI
B U I L D I N G
ORIENTATION & MISSION OF NAHI 247
A two-way connection linking
Corporates - Customers - Community
An ...
NAHI
B U I L D I N G
USERS DEVELOPMENT PLAN
TARGET USERS
NAHI
B U I L D I N G
Managers and
Office Workers
Housewives
Students
Workers
Middle and High school Students
NAHI
B U I L D I N G
USER INTERACTING MODEL
Join events Complete missions Earn rewards
Exchange for
scholarship
Share via
...
NAHI
B U I L D I N G
CATEGORIES
FEATURING
CULTURE
LIVING SKILLS
MATH
FASHIONRELAX CORNER CELEBRITIES ENTERTAINMENT SHOPPIN...
HOW CAN NAHI 247 ATTRACT & RETAIN USERS?
NAHI
B U I L D I N G
45 - 50%
Fun and
entertaining quizzes
25 - 30%
Brand message...
NAHI
B U I L D I N G
Enjoy fun & healthy
entertainment
Acquire practical
knowledge and skills
Promote creativity
and auton...
NAHI
B U I L D I N G
Collect useful gifts
Recognized
and hornored
Win valuable & fantastic
prizes
Contribute to
Charity & ...
COMMUNITY BENEFITS
Connecting Communities.
1 2
Raising awareness of Community
Contribution and Social Responsibilities.
NA...
COMMUNITY BENEFITS
Support to solve social problems such as
blood shortage, environment pollution,
traffic culture, etc.
4...
Reduce negative impacts of harmful
games.
6
Improve skills and knowledge of
the Community.
5
NAHI
B U I L D I N G
COMMUNIT...
NAHI
B U I L D I N G
STRATEGIES TO ATTRACT & RETAIN USERS
Events with
fascinating gifts & prizes
1
Events supporting
Commu...
NAHI
B U I L D I N G
365
Daily events
Everyday prizes
01 First prize
50 Second prizes
250 Third prizes
52
Weekly events
We...
NAHI
B U I L D I N G
FASCINATING GIFTS & PRIZES
Mobile prepaid cards
Shampoo
Backpack
Coca Cola Pepsi Instant noodles
Milk...
NAHI
B U I L D I N G
EVENTS SUPPORTING COMMUNITY
(online and offline)
Turning thoughts
towards the Islands Blood Donation
...
NAHI
B U I L D I N G
Coopmart Maximark Vinmart
VINAMILK Pepsi Nguyen Kim
EVENTS CORPORATING WITH KEY PARTNERS
NAHI
B U I L D I N G
CORPORATE BENEFITS
1. Effective, measurable and
testable communication channel
2. Connect and interac...
NAHI
B U I L D I N G
CORPORATE BENEFITS
SALES GROW
SUSTAINABLY
CORPORATE BENEFITS
NAHI
B U I L D I N G
NAHI
B U I L D I N G
Contribute to
Charity and Community
activities
Eternally reco...
THANK YOU!
NAHI
B U I L D I N G
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Nahi247 introduction (English Version)

Our key product: NAHI 247. •NAHI 247 is both a useful social network and an online playground for the Community functioning as an effective bridge between enterprises and customers •Users play and earn valuable real gifts. Enterprises pay for them in exchange of Advertising & Sales Mission of NAHI 247: •Contribute to solving social issues •Create an effective online communications channel for Enterprises •Bridge Enterprises - Consumers – Community together Benefits: 1. Users: •Enjoy interesting and healthy entertainment; Accumulate useful knowledge •Accumulate points to exchange valuable gifts, win attractive prize. •Contribute to the community 2. Community: •Limit the negative impact of malicious games. •Improving community knowledge. •Contribute to solving community problems such as health, environmental pollution, traffic culture, etc. 3. Corporate: •Increase brand indentity •Increase customer's awareness, loyalty and sales •Interact with millions of potential customers
Published on: Mar 3, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Nahi247 introduction (English Version)

  • 1. NAHI B U ILD IN G A breakthrough solution for Corporations & Communities NAHI 247 Play more Win more Contribute more
  • 2. NAHI B U I L D I N G AGENDA ABOUT NAHI ABOUT NAHI 247 MUTUAL BENEFITS & COOPERATION OPTIONS
  • 3. NAHI B U I L D I N G OPERATION SCOPE & MAIN LINE PRODUCTS NAHI specializes in Information Technology industry, emerging as a creative developer that applies innovative and useful solutions for Corporations and Community. Our main line products include: Global knowledge for Vietnamese children NAHI KIDS A thorough management tool for Corporations BITRIX 24 A rewarding playground for Community An efficient communication channel for Corporations NAHI 247
  • 4. NAHI B U I L D I N G PARTNERS
  • 5. AWARDS NAHI B U I L D I N G OUTSTANDING BRAND FOR CONSUMER BENEFITS 08.02 2015 CREATIVE CORPORATION 21.11 2014 IT COMMUNICATION AWARD 08.11 2014 TOP 10 RECOGNIZED BRANDS OF 2014 14.09 2014 25.01 2015 HIGH-QUALITY BRAND AND PRODUCT OF 2014 05.01 2015 BUSINESSMAN OF CAPACITY & INTELLIGENCE
  • 6. FEATURING SOCIAL ACTIVITIES NAHI B U I L D I N G Blood donation event ‘BLOOD FOR LOVE’ For Our Beloved Islands The 3rd Art Contest Televison Young Talents Visiting and supporting handicapped children in Hoa binh Village - Tay Ninh Province Phu My Hung The 6th “For the Children” Event Visiting and granting presents to poor and hard-working students in Hung Long 1 primary school NAHI contributed in the 19th Le Quy Don Prize
  • 7. NAHI B U I L D I N G HUMAN RESOURCES - FACILITY
  • 8. NAHI B U I L D I N G THE IDEA OF NAHI 247 Social Problems Communications Challenges Advertising Trends
  • 9. NAHI B U I L D I N G SOCIAL PROBLEMS Young generation is becoming addicted to games, especially violent games.1. Many children are still in need of helping hands from the society.2.
  • 10. SOCIAL PROBLEMS Volunteer and charity activities are limited in terms of time and scale.3. Young generation is lacking necessary knowledge and living skills.4. NAHI B U I L D I N G
  • 11. NAHI B U I L D I N G Other social problems are related to blood shortage, environment pollution, traffic culture, etc.5. SOCIAL PROBLEMS
  • 12. NAHI B U I L D I N G COMMUNICATIONS CHALLENGES Relentless advertising war among brands. Traditional advertising channels: expensive, ineffective, difficult to measure.
  • 13. NAHI B U I L D I N G COMMUNICATIONS CHALLENGES
  • 14. COMMUNICATIONS CHALLENGES Lacking an effective two-way communi- cation channel between Corporates and Target Customers. Customer faith and loyalty in Brands is decreasing. NAHI B U I L D I N G
  • 15. ADVERTISING TRENDS NAHI B U I L D I N G No more tax restriction on advertising budget. The trend of shifting from traditional to online advertising channels. Social networks have been playing a dominant role among online adver- tising channels. Illustration chart
  • 16. ESTIMATED MARKET SHARE OF ONLINE ADVERTISING REVENUE IN VIETNAM 2010-2015 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 25% 31% 15% 4% 6% 19% 2010 22% 27% 13% 4% 9% 22% 2011 19% 22% 12% 5% 9% 26% 7% 2012 15% 11% 9% 4% 8% 31% 23% 2013 11% 8% 5% 3% 6% 30% 37% 2014 9% 6% 4% 3% 6% 30% 43% 2015 ($Mil. USD) 26.1 45 76 131 215.6 329 Facebook (Feed Ad ...) Google (Adword, GDN ...) Other Vietnam Publishers FPT Online (Vnexpress, Ngoisao) VCCorrp (Dantri, Kenh14 ...) 24h (24h, Eva, nhac.vui.vn...) Zing (Zing News, MP3, TV)
  • 17. ONLINE ADVERTISING MARKET IN VIETNAM 26.1 $Mil 45 $Mil 76 $Mil 131 $Mil 215.6 $Mil 329 $Mil 2010 2011 2012 2013 2014 2015
  • 18. ONLINE ADVERTISING MARKET BY TECHNOLOGY PLATFORMS 30 70.6 65 80 89 100 140 160 140 120 100 80 60 40 20 2010 2011 2012 2013 2014 2015 21 34 51 61 40 20 5 10 5 0.1 10 Online Newspaper Google Facebook
  • 19. DETAILED ONLINE ADVERTISING MARKET 160 140 120 100 80 60 40 20 VCCorp FPT Online (VnExpress, Ngoisao,...) 24H (24h, eva, nhac.vui.vn..) Zing (Zing News, MP3, TV, Me,...) Other Vietnam Publishers 2010 201320122011 Google (Adword, GDN,...) Facebook 2014 2015
  • 20. 40% 50% 60% 70% 80% 90% 100% 30% 20% 10% 26 1 44 5 71 30 101 80 135.6 140 189 2010 2011 2012 2013 2014 2015 None Social Social MARKETSHARE OF SOCIAL NETWORK
  • 21. 20 Million people use Facebook every day 30 Million people use Facebook every month ~2.5 hours online Facebook every day Twice as much TV watching time Social networks enjoy great popularity in Vietnam VIETNAMESE FACBOOK USERS
  • 22. NAHI B U I L D I N G ORIENTATION & MISSION OF NAHI 247 A two-way connection linking Corporates - Customers - Community An effective online communication channel for Corporates Contribution to solve social problems
  • 23. NAHI B U I L D I N G USERS DEVELOPMENT PLAN
  • 24. TARGET USERS NAHI B U I L D I N G Managers and Office Workers Housewives Students Workers Middle and High school Students
  • 25. NAHI B U I L D I N G USER INTERACTING MODEL Join events Complete missions Earn rewards Exchange for scholarship Share via Facebook Connect with friends Donate rice Exchange for giftsHonored at NAHI
  • 26. NAHI B U I L D I N G CATEGORIES FEATURING CULTURE LIVING SKILLS MATH FASHIONRELAX CORNER CELEBRITIES ENTERTAINMENT SHOPPING TRAVEL FOOD & BEVERAGE SPORTS CREATIVE DISCOVERY BUSINESS ENTREPRENEUR PARENTS’ CORNER ENGLISH HISTORY GEOGRAPHY NATURE INVENTIONS MUSIC MOVIES
  • 27. HOW CAN NAHI 247 ATTRACT & RETAIN USERS? NAHI B U I L D I N G 45 - 50% Fun and entertaining quizzes 25 - 30% Brand messages 25 - 30% Practical knowledge
  • 28. NAHI B U I L D I N G Enjoy fun & healthy entertainment Acquire practical knowledge and skills Promote creativity and autonomy Make new friends END USER BENEFITS
  • 29. NAHI B U I L D I N G Collect useful gifts Recognized and hornored Win valuable & fantastic prizes Contribute to Charity & Social activities END USER BENEFITS
  • 30. COMMUNITY BENEFITS Connecting Communities. 1 2 Raising awareness of Community Contribution and Social Responsibilities. NAHI B U I L D I N G
  • 31. COMMUNITY BENEFITS Support to solve social problems such as blood shortage, environment pollution, traffic culture, etc. 4 Contribute rice, gifts or cash to Social activities. 3 NAHI B U I L D I N G
  • 32. Reduce negative impacts of harmful games. 6 Improve skills and knowledge of the Community. 5 NAHI B U I L D I N G COMMUNITY BENEFITS
  • 33. NAHI B U I L D I N G STRATEGIES TO ATTRACT & RETAIN USERS Events with fascinating gifts & prizes 1 Events supporting Community (online & offline) 2 Events corporating with key Partners 3 NAHI Care via Call Center 4
  • 34. NAHI B U I L D I N G 365 Daily events Everyday prizes 01 First prize 50 Second prizes 250 Third prizes 52 Weekly events Weekly prizes 01 First prize 50 Second prizes 100 Third prizes 12 Monthly events Monthly prizes 01 First prize 10 Second prizes 200 Third prizes 1 Annual event Irresistible prize combo 01 FIRST PRIZE 5 Second prizes 20 Third prizes 100 Encouraging prizes FASCINATING GIFTS & PRIZES
  • 35. NAHI B U I L D I N G FASCINATING GIFTS & PRIZES Mobile prepaid cards Shampoo Backpack Coca Cola Pepsi Instant noodles Milk Audi T-Shirt Coca T-Shirt Voucher Stationery Detergent
  • 36. NAHI B U I L D I N G EVENTS SUPPORTING COMMUNITY (online and offline) Turning thoughts towards the Islands Blood Donation 19th Le Quy Don Prize FOR MILLIONS OF STEADY STEPS TOWARDS A BETTER LIFE
  • 37. NAHI B U I L D I N G Coopmart Maximark Vinmart VINAMILK Pepsi Nguyen Kim EVENTS CORPORATING WITH KEY PARTNERS
  • 38. NAHI B U I L D I N G CORPORATE BENEFITS 1. Effective, measurable and testable communication channel 2. Connect and interact with millions of potential customers 3. Better understanding of customer needs and expectations 4. Enhance Brand Recognition 5.Support customer understanding of product key selling points & Corporate competitive advantages 6. Efficient Customer Service at a reasonable cost 7. Customer love and loyalty development.
  • 39. NAHI B U I L D I N G CORPORATE BENEFITS SALES GROW SUSTAINABLY
  • 40. CORPORATE BENEFITS NAHI B U I L D I N G NAHI B U I L D I N G Contribute to Charity and Community activities Eternally recogized and hornored by Community
  • 41. THANK YOU! NAHI B U I L D I N G

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