Naked Play @ New York Advertising Week
Presentation by Jonny Shaw, Master Chieftan of Naked Play at New York's Advertising Week on the future of advertising in the mobile space. You can find the full panel discussion here. http://www.dailymotion.com/video/xlj5n3_aw8-inside-mobile-the-view-from-silicon-valley_news
Published on: Mar 3, 2016
Transcripts - Naked Play @ New York Advertising Week
THE INTERRUPTION MODELZynga’s mobile apps run interruptive mobile advertising during a game. To get an ad free version, we are forced to pay for a premium version. Not only is it irritating, it teaches people that mobile ads are an annoyance you should pay to escape. THIS HAS TO GO.
GREAT MOBILE COMMUNICATION CREATES aN EXPERIENCE TOY TOYOTA Toy Toyota is a mobile app experience that where children become backseat drivers. Using the mobile phone’s accelerometer and GPS functionality to allow them to drive through a virutal world that mimics reality while their parents drive.
The next frontier is “advertising”which enhances not disrupts ...Which harnesses the power of themobile experience ...Which ushers in the birth of trulyinteractive digital communications