Ozone & Climate : How to tell ( and sell) two ‘invisible’ stories? By Nalaka Gunawardene Director, TVE Asia Pacific...
<ul><li>Dedicated to the memory of </li></ul><ul><li>Robert P Lamb (1952 – 2012), The Earth’s Reporter </li></ul>
Top headlines! <ul><li>7 billion+ humans </li></ul><ul><li>Nearly 200 states </li></ul><ul><li>1 atmosphere </li></ul><ul>...
Why do people watch Television? www.tveap.org movingimages.wordpress.com
A Tale of Two Images… www.tveap.org movingimages.wordpress.com
A Tale of Two Images… www.tveap.org movingimages.wordpress.com <ul><li>Satellite image of Antarctic ‘Ozone Hole’ (fals...
A Tale of Two Images… www.tveap.org movingimages.wordpress.com <ul><li>Earth’s temperature projection for Year 2100 (f...
Our Challenge: tell good stories! www.tveap.org movingimages.wordpress.com <ul><li>How can we be informed by scienc...
Ozone Layer: <ul><li>It exists! </li></ul><ul><li>Protection known </li></ul><ul><li>Damage proven </li></ul><ul><li>Slowl...
TV needs moving images! <ul><li>Show us the pictures! </li></ul><ul><li>Ozone layer: 10 - 50 km up in the sky </li></ul><u...
What’s a good story ? <ul><li>In ALL news and current affairs, look for 3 key factors: </li></ul><ul><ul><li>N ew? </li><...
Images that don’t… www.tveap.org movingimages.wordpress.com
Why do people watch TV? <ul><li>People watch TV for relaxation, not for education </li></ul><ul><li>Communicating info on...
What stories appeal on TV? <ul><li>Higher interest in stories about: </li></ul><ul><li>Health: staying alive – and well ...
Images that move… <ul><li>Real world : men, women & children struggling to survive </li></ul><ul><li>People affected by r...
Images that move…2 <ul><li>Micro-world: glimpses of things too small for naked eye </li></ul><ul><li>Action : adventures...
Choice of formats… <ul><li>News (60 – 90 secs) </li></ul><ul><li>Current affairs (magazine shows) </li></ul><ul><li>Talk ...
 
 
For moving images to work.. <ul><li>Not too many facts & figures </li></ul><ul><li>Zoom in + zoom out </li></ul><ul><li>Co...
Examples… <ul><li>21 Gigatonne Timebomb (global documentary, 22 mins) </li></ul><ul><li>Return of the Ozone Layer (regio...
21 Megatonne Timebomb <ul><li>Part of Nature Inc series </li></ul><ul><li>Made by One Planet Pictures & dev.tv </li></ul...
Return of the Ozone Layer: Are We There Yet? <ul><li>Filmed in 2006-7 </li></ul><ul><li>Cambodia, China, India, Thailand <...
Ozzy Ozone <ul><li>Cute and (almost) cuddly! </li></ul><ul><li>Animated ozone molecule </li></ul><ul><li>Created by Caribb...
My Ozone Wish: PSAs <ul><li>Featuring 4 Asian celebrity figures: </li></ul><ul><ul><li>SRI SRI RAVI SHANKAR : New Age spir...
Ozone in 30 seconds? www.tveap.org movingimages.wordpress.com <ul><li>Challenges faced by makers of Ozone PSAs: </li><...
Overall Challenges we ALL face in telling these stories… www.tveap.org movingimages.wordpress.com <ul><li>Finding new...
Faced with challenges, I ask: What would Robert Lamb do? <ul><li>Understand the science ourselves first </li></ul><ul><l...
No shortage of stories… … or audiences!
.….. www.tveap.org Email: nalaka@tveap.org Blog: movingimages.wordpress.com Twitter: NalakaG
www.youtube.com/TVEAPfilms
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Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012

Presentation made to a Regional Media Workshop on 'Understanding Links Between Ozone Depletion and Climate Change' organised by Asia Pacific Institute for Broadcasting Development together with UN Environment Programme (UNEP) OzonAction, 27-29 February 2012 in Kuala Lumpur, Malaysia.
Published on: Mar 3, 2016
Published in: Education      Technology      Health & Medicine      
Source: www.slideshare.net


Transcripts - Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012

  • 1. Ozone & Climate : How to tell ( and sell) two ‘invisible’ stories? By Nalaka Gunawardene Director, TVE Asia Pacific www.tveap.org AIBD/UNEP Regional Media Training Workshop Kuala Lumpur, Malaysia; 27-29 Feb 2012
  • 2. <ul><li>Dedicated to the memory of </li></ul><ul><li>Robert P Lamb (1952 – 2012), The Earth’s Reporter </li></ul>
  • 3. Top headlines! <ul><li>7 billion+ humans </li></ul><ul><li>Nearly 200 states </li></ul><ul><li>1 atmosphere </li></ul><ul><li>2 linked problems: </li></ul><ul><ul><li>Ozone depletion </li></ul></ul><ul><ul><li>Global warming </li></ul></ul><ul><li>Race against time... </li></ul>www.tveap.org movingimages.wordpress.com
  • 4. Why do people watch Television? www.tveap.org movingimages.wordpress.com
  • 5. A Tale of Two Images… www.tveap.org movingimages.wordpress.com
  • 6. A Tale of Two Images… www.tveap.org movingimages.wordpress.com <ul><li>Satellite image of Antarctic ‘Ozone Hole’ (false colours) </li></ul><ul><li>Photographed by NASA, Sept 2000 </li></ul><ul><li>Widely used in ozone communications </li></ul>
  • 7. A Tale of Two Images… www.tveap.org movingimages.wordpress.com <ul><li>Earth’s temperature projection for Year 2100 (false colours) </li></ul><ul><li>Projected by ‘Earth Simulator’, a research supercomputer in Japan </li></ul><ul><li>Exploring scenarios, incl worst case </li></ul>
  • 8. Our Challenge: tell good stories! www.tveap.org movingimages.wordpress.com <ul><li>How can we be informed by science BUT not too deep immersed in it? </li></ul><ul><li>Problems + solutions </li></ul><ul><li>Not to scare/panic </li></ul><ul><li>How do we visualise stories for TV? </li></ul>
  • 9. Ozone Layer: <ul><li>It exists! </li></ul><ul><li>Protection known </li></ul><ul><li>Damage proven </li></ul><ul><li>Slowly healing </li></ul><ul><li>YET: </li></ul><ul><li>Too high up to see </li></ul><ul><li>Invisible anyway </li></ul><ul><li>Far-away story? </li></ul>www.tveap.org movingimages.wordpress.com
  • 10. TV needs moving images! <ul><li>Show us the pictures! </li></ul><ul><li>Ozone layer: 10 - 50 km up in the sky </li></ul><ul><li>Too thin to be visible even if we get there </li></ul><ul><li>So how to ‘show’ it? </li></ul><ul><li>Need imagination! </li></ul>www.tveap.org movingimages.wordpress.com
  • 11. What’s a good story ? <ul><li>In ALL news and current affairs, look for 3 key factors: </li></ul><ul><ul><li>N ew? </li></ul></ul><ul><ul><li>I nteresting? </li></ul></ul><ul><ul><li>T rue? </li></ul></ul><ul><li>Additionally TV needs: </li></ul><ul><ul><li>P ictures </li></ul></ul><ul><ul><li>D rama/characters </li></ul></ul>www.tveap.org movingimages.wordpress.com
  • 12. Images that don’t… www.tveap.org movingimages.wordpress.com
  • 13. Why do people watch TV? <ul><li>People watch TV for relaxation, not for education </li></ul><ul><li>Communicating info on TV: make it subtle, gentle, gradual… </li></ul><ul><li>Need to appeal to both hearts & minds of viewers </li></ul><ul><li>Reach their minds through hearts (emotional appeal) </li></ul>www.tveap.org movingimages.wordpress.com
  • 14. What stories appeal on TV? <ul><li>Higher interest in stories about: </li></ul><ul><li>Health: staying alive – and well </li></ul><ul><li>Wealth: balancing home budgets </li></ul><ul><li>Children : our own Next Gen! </li></ul><ul><li>Politics : local/national </li></ul><ul><li>Celebrities : sports, entertainment </li></ul><ul><li>Scandals : public/private </li></ul>www.tveap.org movingimages.wordpress.com
  • 15. Images that move… <ul><li>Real world : men, women & children struggling to survive </li></ul><ul><li>People affected by rapid or slow disasters </li></ul><ul><li>Champions : activists, mavericks, inventors </li></ul><ul><li>Remote locations : Antarctica, Arctic, bottom of the sea </li></ul>www.tveap.org movingimages.wordpress.com
  • 16. Images that move…2 <ul><li>Micro-world: glimpses of things too small for naked eye </li></ul><ul><li>Action : adventures, record-making, risk-taking </li></ul><ul><li>Celebrities : mass appeal (but also double-edged!) </li></ul><ul><li>Drama in real life: crime, intrigue, suspense... </li></ul>www.tveap.org movingimages.wordpress.com
  • 17. Choice of formats… <ul><li>News (60 – 90 secs) </li></ul><ul><li>Current affairs (magazine shows) </li></ul><ul><li>Talk shows (live, phone-in) </li></ul><ul><li>Short documentaries (to 15 mins) </li></ul><ul><li>Long documentaries </li></ul><ul><li>Investigative journalism </li></ul><ul><li>Animation/info-tainment </li></ul><ul><li>PSA (30 – 60 secs) </li></ul>www.tveap.org movingimages.wordpress.com
  • 20. For moving images to work.. <ul><li>Not too many facts & figures </li></ul><ul><li>Zoom in + zoom out </li></ul><ul><li>Connect the dots -- quickly! </li></ul><ul><li>Story telling: need strong emotional appeal </li></ul><ul><li>Personalised stories best </li></ul><ul><li>Good mix: local people + experts + officials </li></ul>www.tveap.org movingimages.wordpress.com
  • 21. Examples… <ul><li>21 Gigatonne Timebomb (global documentary, 22 mins) </li></ul><ul><li>Return of the Ozone Layer (regional documentary, 28 mins) </li></ul><ul><li>Ozzy Ozone (animation, 10 mins) </li></ul><ul><li>My Ozone Wish (PSA package, 1 min x 4) </li></ul>www.tveap.org movingimages.wordpress.com
  • 22. 21 Megatonne Timebomb <ul><li>Part of Nature Inc series </li></ul><ul><li>Made by One Planet Pictures & dev.tv </li></ul><ul><li>First broadcast on BBC World in May 2011 </li></ul><ul><li>Exploring ozone/climate nexus in depth </li></ul>www.tveap.org movingimages.wordpress.com More at: http://www.enn.com/press_releases/3718
  • 23. Return of the Ozone Layer: Are We There Yet? <ul><li>Filmed in 2006-7 </li></ul><ul><li>Cambodia, China, India, Thailand </li></ul><ul><li>5 ordinary Asians helping save ozone </li></ul><ul><li>Personalised stories </li></ul><ul><li>Race to CFC phase out in 2010 </li></ul><ul><li>Made by TVE Asia Pacific </li></ul>www.tveap.org movingimages.wordpress.com
  • 24. Ozzy Ozone <ul><li>Cute and (almost) cuddly! </li></ul><ul><li>Animated ozone molecule </li></ul><ul><li>Created by Caribbean animator </li></ul><ul><li>Worldwide appeal </li></ul><ul><li>Adventures of Ozzy Ozone: </li></ul><ul><ul><li>10 min animation film x 1 </li></ul></ul><ul><ul><li>Comic strip books x 4 </li></ul></ul><ul><li>http://www.ozzyozone.org </li></ul>www.tveap.org movingimages.wordpress.com
  • 25. My Ozone Wish: PSAs <ul><li>Featuring 4 Asian celebrity figures: </li></ul><ul><ul><li>SRI SRI RAVI SHANKAR : New Age spiritual leader from India </li></ul></ul><ul><ul><li>TATA YOUNG : Thai-American pop singer </li></ul></ul><ul><ul><li>2008 BEIJING OLYMPIC MASCOTS : Five characters representing five elements </li></ul></ul><ul><ul><li>DORAEMON : Japanese animation character </li></ul></ul><ul><li>Made by UNEP OzonAction Programme Asia Pacific team </li></ul>www.tveap.org movingimages.wordpress.com
  • 26. Ozone in 30 seconds? www.tveap.org movingimages.wordpress.com <ul><li>Challenges faced by makers of Ozone PSAs: </li></ul><ul><li>The story is technical, even when simplified </li></ul><ul><li>Visual metaphors can be confusing </li></ul><ul><li>Bewildering range of acronyms! </li></ul><ul><li>Emotional appeal far more limited than other humanitarian issues (out of sight) </li></ul><ul><li>Is an alarmist approach really effective? </li></ul><ul><li>How to motivate people to care & act? </li></ul>
  • 27. Overall Challenges we ALL face in telling these stories… www.tveap.org movingimages.wordpress.com <ul><li>Finding new ways to tell ozone story </li></ul><ul><li>Adding new angle : climate benefits </li></ul><ul><li>Linking global with local ( macro-micro ) </li></ul><ul><li>Swimming in sea of acronyms! </li></ul><ul><li>Focusing on human interest </li></ul><ul><li>Telling stories that are credible & plausible </li></ul><ul><li>Going beyond awareness  action </li></ul>
  • 28. Faced with challenges, I ask: What would Robert Lamb do? <ul><li>Understand the science ourselves first </li></ul><ul><li>Ask many questions </li></ul><ul><li>Simplify, simplify, simplify </li></ul><ul><li>Metaphors/analogies </li></ul><ul><li>Admit to gaps in knowledge </li></ul><ul><li>Look for good human stories </li></ul><ul><li>Take pride & joy in telling them </li></ul>www.tveap.org movingimages.wordpress.com
  • 29. No shortage of stories… … or audiences!
  • 30. .….. www.tveap.org Email: nalaka@tveap.org Blog: movingimages.wordpress.com Twitter: NalakaG
  • 31. www.youtube.com/TVEAPfilms

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