Namrata Yadav | Personal Profile | Confidential 1 | Page
Objective
 To add value to organization’s business aspect thro...
Namrata Yadav | Personal Profile | Confidential 2 | Page
Key Skills – Retail & FMCG
 Designed inaugural and promotional...
Namrata Yadav | Personal Profile | Confidential 3 | Page
Current Employment Status
Group M Media India Pvt Ltd. (Divisio...
Namrata Yadav | Personal Profile | Confidential 4 | Page
Experience
DHFL - Dewan Housing Finance Corporation Limited | W...
Namrata Yadav | Personal Profile | Confidential 5 | Page
Experience
Prachar Communications Ltd Dept and Profile : Media ...
Namrata Yadav | Personal Profile | Confidential 6 | Page
Technical Proficiency Efficient in operating Microsoft Excel, Wo...
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Namrata_Media Marketing & Brand Communications CV

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Namrata_Media Marketing & Brand Communications CV

  • 1. Namrata Yadav | Personal Profile | Confidential 1 | Page Objective  To add value to organization’s business aspect through focused and planned brand marketing efforts and build long-lasting experiences Key Skills - General  Strategic planning for brand & marketing communications  Creating seamless communication platform  Deploying various modules of market feedback tactics to study consumer insights and brand health  Analysing brand positioning, marketing & advertising goals - based on internal & external parameters  Planning & presenting budgets for advertising, events & promotions (ATL & BTL)  Analysing market feedback, MIS, spends vis-à-vis sales etc  Media (print/electronic/outdoor/cinema/digital) planning and negotiations  Coordination with various agencies for creative, media, outdoor, print & production, PR, events, etc  Arranging various tie-ups/barter deals with publication like, ABP group, Times of India group, Hindustan Times, Malayala Manorama Group, Dainik Jagran, Prabhat Khabar, The Hindu, Living Media (India Today/Readers Digest), Magna (Stardust, Savvy,etc.) to name a few  Co-ordination with entertainers & celebrities  Managing & creating in-house press releases, product briefs, product & corporate brochures  Web / Internet advertising – creative production and media planning  Training and team building Namrata YadavConnect–8291198246 | namratayadav.39@gmail.com328, Govind Nagar,Hajibapu Road Opp to S.J Poddar Academy, Malad [East] Mumbai 400097 Core Competences  Ability to motivate  High Performance & Delegating Skills  Creative Abilities  Good Interpersonal & Communication skills  Adaptability & Quick learner Personal Information  Gender : Female  Marital Status : Single  Lang Proficiency : Eng, Hindi, Mar & Guj  DOB : 3rd Sept 1990 Area of Expertise  Brand Development and Communications  Media Planning & Buying  Excellent Presentation skills  Team Management  Leadership Acumen
  • 2. Namrata Yadav | Personal Profile | Confidential 2 | Page Key Skills – Retail & FMCG  Designed inaugural and promotional events for FMCG & RETAIL  Maintaining and monitoring growth/fall of various parameters – sales, footfall, average bill value, etc. for retail store  Devised and created schemes for retail outlets to enhance footfall  Integration of visual merchandising with various marketing campaigns  Retail on-shop & in-shop branding across India  Innovation and creation of various BTL campaigns to penetrate into the last mile of rural markets  Market analysis, marketing derivation, calculation of SOV  Product analysis, distribution and placement  Setting up retail footprint across online  Market places and sustained digital campaigns  Building, training and leading the Marketing Team Area of Interest Marketing & Brand Communications | Campaign & Strategic Planning Media Planning and Buying | Brand Development Corporate Branding and Promotions Brand Category – Handeled FMCG | Lifestyle | Retail | Finances | Banking | Textile | Real Estate | Entertainment | Personal Care | Food & Beverage | Telecom | Fashion Areas of Brand Management Expertise  Brand Marketing  Brand Positioning  Brand Strategy  Competitive Analysis  Syndicated Research  Legal Interaction  Licensing Relations  Market Research  Marketing Plan  Packaging Creations  Pricing Strategy  Projections Areas of Marketing Expertise  Economic Trends  Incentive Planning  Market Development  Market Share  Niche Markets  Product Launches  Product Lifecycle  Product Management  Product Positing  Social Trends  Psychographics Analysis  Tactical Marketing  Trends Forecasting  Visual Communications  Resolving Concerns
  • 3. Namrata Yadav | Personal Profile | Confidential 3 | Page Current Employment Status Group M Media India Pvt Ltd. (Division - Maxus | WPP Group) Dept and Profile : Business Planning and Investment Tenure : July’14 - Present Reporting to : Business Director Account and Brand Category Exposure : L’Oreal FMCG - Skin Category Key Responsibilities: Handling L’Oreal brand marketing functions, Managing team, strategically planning brand presence and visual merchandisers for effective ATL communication. Custodian to the brand’s ideology  Building and managing L’Oreal relationships with an innate ability to simplify complex data and communicate in a simplified form  Keep abreast of industry figures, including distribution and audience figures collating information on product performance, market presence, market trends, brand position Vis-à-vis competitors  Use a combination of several different kinds of media to reach different audiences, as well as the most effective time spans and locations that will enable the marketer to communicate the message  Attend strategy meetings and brainstorm on media buying initiatives and suggestions  Building scalable systems for the overall implementation of media plans through improved reporting systems and operating plans  Establishing media inventory/media planning systems that gained accountability for media planning while ensuring the high client return on investment, scalability of corporate operations and effective team work  Making Monthly presentations, submitting various reports for client overview and as per the concluded campaign phases  Maintain applicable media flows and budget grids. Event Spend/TRP’s/ Spot year-over-year comparison grids, Weekly Comparison Grids, Point-of-Origin Media Flows, etc.  Utilize post-analysis and industry research to optimize and influence future campaign clear decisions to increase awareness and intent  Analyzing client media plan performance data and various media statistics to enhance and deliver client campaign objectives
  • 4. Namrata Yadav | Personal Profile | Confidential 4 | Page Experience DHFL - Dewan Housing Finance Corporation Limited | Wadhawan Group Dept and Profile : Media & Brand Marketing Tenure : July’13 – July’14 Reporting to : Marketing HOD Account and Brand Category Exposure : DHFL [Financial Category], Dheeraj [Real Estate] Key Responsibilities: Strategic planning for DHFL Marketing needs, Providing direction to all the departments [art/copy, media & production] Screening Creative’s / production prior to presentation. Preparing and executing presentations for DHFL in various brand segments (Loans / Deposits) Special focus on Media Relations & Event Management.  Developed [A&P] Annual Brand & Marketing Campaign plans in partnership with the sales and insight teams, repackaged business owner offerings to create more compelling choice for targets  Conducted comprehensive competitive analysis, recommending adjustments to DHFL initiatives in response to market trends ensuring company continued to maintain competitive edge  Identifying target audiences and analyzing their characteristics, behavior and habit, understanding research, analyzes data by using Industry resources for managing and executing strategy & campaign  Conceived integrated strategic marketing plans for commercial and wealth business to drive sales responsible for ideations, detailed report of Media & Communications  Oversee traffic, Foster productive relationships with creative agency / account/ internal brand teams and cross-functional partners as well as sales representatives from key media outlets  Systems Development: Enhance present reporting systems, monitoring, Procure and oversee all Marketing & advertising campaign efforts (post evaluation) and Sales Promotion spend in order to inform the future campaigns ACHIEVEMENTS | DHFL HOME LOAN CAMPAIGN: AAO INDIA GHAR BANAYEIN  Maintain accurate spending forecasts and update as needed, manage all activity for Marketing & Media budget to increase disbursements and qualifying Sales figs for FY 2014  Designed the branding strategy for each location, prepared work plans, ongoing business analysis to drive the brand performance
  • 5. Namrata Yadav | Personal Profile | Confidential 5 | Page Experience Prachar Communications Ltd Dept and Profile : Media Planning & Buying Tenure : June’11 – July’13 Reporting to : Group Head Account and Brand Category Exposure : Gitanjali Gems Ltd | Ddecor | Killer Jeans | Siyarams Mills | Emami |Mankind Pharma | Lux Cozi | Uni Ball Pens | Life Insurance [LIC] |State Bank of India [SBI] |Panasonic Mobiles Key Responsibilities: Core responsibilities involve strategizing and smooth execution of advertising, marketing and communication needs of various category clients. Account planning & buying, direction, generating out-of-the-box ATL & BTL strategies, media negotiations and execution of campaigns generating & strategizing clientele acquisition and developing media relations  Advise marketing management on development of media policies to ensure maximum effectiveness in need of brand requirement, Develop and implement Media and Marketing strategies plan accordingly  Presenting Media proposals including cost summary and schedules to the clients  Recommending the most appropriate types of media to use as well as the most effective time spans and locations.  Maintaining an amicable relationship and Negotiating with Media to provide good business deal and Exposure to the brands along with positioning while ensuring increase in the revenue growth  Manage Campaign Calendar, Schedules and Coordination with Cross Functional Team Monitor review and report, scrutinizing and post evaluating on the entire advertising plan in order to keep a track that the client money is utilized in effective and proper manner  Working in tandem with agencies like Lintas Media, Lowe Lintas, Bates etc. for various brand communication exercises.  Media planning, negotiating and buying, creative and communication strategy design and business planning, visibility enhancement  Handling team management activities including task / resource allocation and ensuring completion of task within deadline  Developing and organizing the team from scratch, implementing standardized procedures that supported and contributed to boost the quality of work
  • 6. Namrata Yadav | Personal Profile | Confidential 6 | Page Technical Proficiency Efficient in operating Microsoft Excel, Word, Power Point Working knowledge of Corel Draw, Adobe Photoshop Media related software – Map and Media Express (TAM), IRS, ABC, Mediaware Internship Indian Development Foundation (IDF) | Tenure: Jan- Feb’ 11 . Social project For CSR-NGO Involving health awareness in education institution reference to TB programmes. . Interviewing people and Placing Ad in media for better awareness. . Preparing presentation / documentary with social theme. . Designing and networking internal and external communication. . Covering all the activity which includes Journalism, Branding and PR Aspects. Academic Qualifications Usha Pravin Gandhi College of Management (SVKM Institute) Mumbai (2008-2011)  Bachelor of Mass Media (BMM) (Specialization in Advertising) 70% Distinction in First year | 65% in Second year | 70% Distinction in Third year Mithibai College of Arts, Science and Commerce (SVKM Institute) Mumbai University (2008)  Arts | HSC - secured 78.33% Ramniwas Bajaj English High School (2006)  SSC - secured 74.66% Mobility and Flexibility | Willing to travel to other cities as per the organization demands References | Available on Request Location Preference | Mumbai I certify that the above information is true to the best of knowledge. Thank you for your time and consideration…!! namratayadav.39@gmail.com

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