Professional women can benefit from learning to promote themselves more effectively. Research from Catalyst directly links self promotion to increased compensation and promotion rates and yet- it is one of our biggest challenges. Nancy Joyce from Joyce Advisors takes you through key points on why and how to self promote to increase visibility, business impact and career success.
Published on: Mar 3, 2016
Transcripts - Nancyjoyce april2014finalsmall-PromoteYourself
Nancy Joyce, Founder and CEO of Joyce Advisors, shares
how to use authentic self-promotion to get ahead.!
It’s Time To Talk About Yourself!!
BROUGHT TO YOU BY
Meet Nancy Joyce!
Nancy recently answered questions from the
members of Connect: Professional Women’s Network.
Here is some of her most popular advice!
Nancy Joyce is a business executive, Internet
entrepreneur and expert in teaching women the
art of self-promotion. Nancy’s coaching and
training courses on Authentic Self Promotion for
women are the first to focus directly on this career-
Through her consulting firm, Joyce Advisors, or
directly as an executive, Nancy has led divisions
and strategic initiatives for Gilt Groupe, Digitas,
DoubleClick (now Google), RUI Apple Computer
as well as start ups financed by Bain Capital.
WHY DO I NEED TO
!We may think that our work will get us noticed,
but the data doesn’t lie. Research shows that women
with the same achievements and skills as their male
counterparts are not advancing as far or as fast.
Without practicing self-promotion, we run the risk of
making significantly less money than we could––
or should––over the course of our careers.
Here are some tips on how to get started
promoting yourself like an expert.
Know the difference between bragging and self-promotion.
Self-promotion is educating RELEVANT people about your skills and the
value that you bring to an organization or marketplace. Bragging is over
expressing your value to relevant and irrelevant audiences for the
purposes of making yourself feel secure or superior.
Remember, self-promotion = compensation.
The difference could literally be millions at retirement.
Start with passion and enthusiasm. What would you share
with friends and family about your job? Start by sharing achievements within this
context and they will be taken as enthusiasm for your job. Try something like, “I’m
having a really good day because!” add in your achievement and then end with
“and it's also great for Jane Doe and the rest of the team because... which is
satisfying for me as well.”
If you’re worried about being labeled as pushy, try this:
Talk about your work and success, but also refer to how happy it makes your
client/team/organization. When you shift the focus to how your work benefits
the broader community, you neutralize the potential likability backlash.
Self-promotion is a daily practice. It is much less
effective to plead your case for a raise if you have not been
promoting yourself all year long. Your manager will have to
process and verify all that you share with him/her.
Ask for more feedback. Men are 44% more likely than women to
ask their managers for feedback regularly. This puts women at a significant
disadvantage. Make regular, informal asks: When coming out of a meeting,
ask your manager, "How do you think that went? I would love some
feedback." Then, follow up with a quick email thanking them for their
feedback. As soon as people know you are open to it, they will feel more
comfortable giving it!
Think about ways to integrate your achievements into
the conversation. One approach is to ask other people what
they are working on and use it as an opportunity to respond with what
you are working on. If they have any social skills at all they will ask
If you want to grab a promotion, cast a wider net.
As you begin to get more senior, your manager alone can't get you
promoted or get you a raise. They need support from others,
including their boss and peers, who have interacted with you and
agree that you are ready for the next level.
Calling attention to yourself is part of your job. How can
management keep track of everyone on their own? How will they know
who to promote to what level and role? Have you ever seen someone
you perceive as a "blowhard" get promoted above you? Sometimes we
need to “blow hard" about what we are truly accomplishing.
Be careful not to give others your due credit.
Research shows that when women give too many kudos to the team,
people subconsciously wonder if they can repeat the performance
again without that team. Don't fall into that trap! Use “I” at least once
when sharing achievements.
When it comes to a raise, do your research and be
prepared to negotiate. Don’t be afraid to ask for more than you
want. Be aggressive (otherwise you won’t get what you want), but do it
in a way that shows you value the relationship and demonstrate how
your ask is good for the company.
When it is appropriate to self-promote during
interviews? Always. Until you have a deal.
Get rid of the guilt. Most of us are significant breadwinners
for our families, so think about it that way: You aren't doing it to
pat yourself on the back––you are doing it because it furthers
your career which supports you and your family.
Take care of yourself. You can't be effective at
self-promotion if you don't feel good!
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