Portfolio Nancy Stall
Leadership Brand Communications
Consumer Brands Business to Business Brands
Marketing Communications
Create a Brand | Help It Grow
• Rebranded physician network and increased Medicare Advantage
membership by an average 20% ...
Inbound Marketing | Acquire & Retain Customers
• Develop and implement global
social media initiatives through
multiple ch...
Product Marketing Media for Kohler Co.
Launch a New Trend | Home Spa Lifestyle
• Soaking tub creates a personal spa retreat
in the bathroom for relaxation and
re...
Innovate | Cross Promote Product Lines
• Promote designer’s plumbing collection with
coordinating pieces from her furnitur...
Tell a Story | This Wallflower Blooms
• Weave a story about this “Plain Jane” wood
chair with its antebellum pedigree in
i...
Little Chair Gets Lots of Press
From left: The World of
Interiors, House Beautiful,
Real Simple
Manchester House
Media Relationships & Product Placements
• This Old House, HGTV and other remodeling
TV shows.
• Increase...
Create Buzz | Wisconsin 529 College Savings Program Launch
• EdVest school bus toured state for
a week.
• Media events in ...
Create Buzz | EdVest Enrollment Soars
EdVest Account
Growth
• Assets grew from $10 million to $95 million in
first 6 month...
Influencing Influencers
Launched this professional trade
newsletter in 2000. It continues today
to promote the Kohler Buil...
Influencing Customer Buying Decisions
• Company-sponsored magazine editor for
Sherwin-Williams paint and contributing
edit...
Construction Industry Experience
• Contributing editor to several Caterpillar magazines and PR counsel for Caterpillar wor...
Marine PR
• Outboard Marine multi-state
media tour of just-in-time
engine factories.
• Outboard Marine 50th
Anniversary ce...
Corporate Communications
Media Relations
Global Communications for a Global World
Public Affairs | Managing Issues Globally
• Worker union negotiations in the U.S., Canada and France.
• Environmental issu...
Managing Corporate Reputation Worldwide
• Labor, product and human rights issues.
• Interest group/NGO opposition and boyc...
Crisis Communications
• Media spokesperson for Strong Funds
during 9/11.
• Anthrax scare locked down Strong campus
day aft...
Promoting Spokespeople
• Annual Strong Economic Outlook lunch for
Wall Street media.
• Continued media relations made Jay ...
Employee Communications
International
MARCOM Creative
Gold and Addy
Bronze Awards,
2007, for “What Do
Our Customers
Think?...
Contact Information
Nancy Stall
(414) 412-5047
nancy.stall@gmail.com
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Nancy Stall | Marketing & Communications Portfolio

Marketing Communications Portfolio for Nancy Stall
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Nancy Stall | Marketing & Communications Portfolio

  • 1. Portfolio Nancy Stall
  • 2. Leadership Brand Communications Consumer Brands Business to Business Brands
  • 3. Marketing Communications
  • 4. Create a Brand | Help It Grow • Rebranded physician network and increased Medicare Advantage membership by an average 20% annually from 2012-2014. • Award-winning marketing and communications campaigns grew physician panels, improved member health, and greatly enhanced physician engagement and education. • Physician good or better satisfaction rose from 70% in 2012 to 90+% in 2014.
  • 5. Inbound Marketing | Acquire & Retain Customers • Develop and implement global social media initiatives through multiple channels such as websites, blog sites, Facebook, Twitter, YouTube and other networking sites. • Grow from zero to 12,000 + fans and followers in 1 year. • Successful meet ups in major cities further connect customers to business and to one another.
  • 6. Product Marketing Media for Kohler Co.
  • 7. Launch a New Trend | Home Spa Lifestyle • Soaking tub creates a personal spa retreat in the bathroom for relaxation and rejuvenation. • Launch at KBIS trade show garners spectacular media coverage in The Wall Street Journal, news and business weeklies, daily newspapers, shelter publications, TV.
  • 8. Innovate | Cross Promote Product Lines • Promote designer’s plumbing collection with coordinating pieces from her furniture line. • Expand concept by matching luxe plumbing products with select premium accessory pieces from interiors lines.
  • 9. Tell a Story | This Wallflower Blooms • Weave a story about this “Plain Jane” wood chair with its antebellum pedigree in introducing Baker’s Charleston Collection. • Little wood chair grabs media attention, being featured in 27 top interiors and fashion magazines and national newspapers over 4 years. • No other product from this furniture line has ever received as much press over so long a time period.
  • 10. Little Chair Gets Lots of Press From left: The World of Interiors, House Beautiful, Real Simple
  • 11. Manchester House Media Relationships & Product Placements • This Old House, HGTV and other remodeling TV shows. • Increased Kohler brand product placements in movies, TV. • Increased Kohler brand product donations for Showcase Homes with target demographics and media coverage/sponsorship.
  • 12. Create Buzz | Wisconsin 529 College Savings Program Launch • EdVest school bus toured state for a week. • Media events in state’s five media markets • Successful editorial board visits. • Touring bus captured media’s and public’s attention.
  • 13. Create Buzz | EdVest Enrollment Soars EdVest Account Growth • Assets grew from $10 million to $95 million in first 6 months. • Accounts skyrocketed from 2,200 to 22,000. • 40 newspaper stories, 18 TV stories, 4 radio show segments. • “This is unbelievable growth…It has exceeded our expectations.” Wisconsin State Treasurer Jack Voight Start Date May 14, 2001 6 Months Later Nov. 1, 2001 $10,000 $95,000 2,200 22,000 EdVest Assets (in thousands) EdVest Accounts
  • 14. Influencing Influencers Launched this professional trade newsletter in 2000. It continues today to promote the Kohler Builder marketing program and upsell builders on higher end products and add-ons.
  • 15. Influencing Customer Buying Decisions • Company-sponsored magazine editor for Sherwin-Williams paint and contributing editor for Peterbilt and Kenworth (Paccar Corp.) truck magazines. • Under my editorship, the Sherwin-Williams magazine – Became the industry’s largest trade publication (310,000 circulation) – Sherwin-Williams’ top wholesale marketing program – Doubled its size with advertiser support – Grew to a quarterly publication
  • 16. Construction Industry Experience • Contributing editor to several Caterpillar magazines and PR counsel for Caterpillar work tool attachments. • Publicist for Grove cranes and aerial work platforms. • PR counsel to Fiatallis, former manufacturer of wheeloaders and construction machinery.
  • 17. Marine PR • Outboard Marine multi-state media tour of just-in-time engine factories. • Outboard Marine 50th Anniversary celebration. • Bass Pro promotion for Evinrude & OMC Parts, with placements in Time and Wall Street Journal. • Cruisers Yachts publicity.
  • 18. Corporate Communications
  • 19. Media Relations
  • 20. Global Communications for a Global World
  • 21. Public Affairs | Managing Issues Globally • Worker union negotiations in the U.S., Canada and France. • Environmental issues in Canada. Water conservation in U.S., Australia. • Plant closings in France, Canada. • New plant sites in China, Russia, Mexico and India. • Acquisitions in England, France, China, Australia and New Zealand. • Intellectual property and trademark issues in China. • Petitioning Congress and government bodies on legislative policy matters important to the business internationally, nationally, regionally and locally.
  • 22. Managing Corporate Reputation Worldwide • Labor, product and human rights issues. • Interest group/NGO opposition and boycott tactics. • Celebrity visits and media coverage. • Employees in the news with consequences for corporation. • Prolonged plant strike that leads to employing non-union workers.
  • 23. Crisis Communications • Media spokesperson for Strong Funds during 9/11. • Anthrax scare locked down Strong campus day after 9/11. • Kohler corporate spokesperson for all crises, including plant fires, toxic spills, plant accidents and employee incidents, strikes, product issues. • Developed and published Corporate Crisis Communications online course for employees.
  • 24. Promoting Spokespeople • Annual Strong Economic Outlook lunch for Wall Street media. • Continued media relations made Jay a go- to source for The Wall Street Journal, The Washington Post, The Chicago Tribune, Business Week and CNBC. • Highly regarded for his clear, concise and level-headed assessment of 9/11’s impact on the economy. Jay Mueller Chief Economist, Strong Investments
  • 25. Employee Communications International MARCOM Creative Gold and Addy Bronze Awards, 2007, for “What Do Our Customers Think?” Business Marketing Association Bell Award, 2006, for Hurricane Katrina coverage.
  • 26. Contact Information Nancy Stall (414) 412-5047 nancy.stall@gmail.com

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