“I don’t have content”
YES! You have!
Presentation by Nancy Verbrugghe
How to start
Talk to your
employees
Audit
Inventory
REPURPOSE – REWRITE – ADAPT - …
Interviews
•
•
•
•
•
Help Desk
Receptionist
Sales accounts
Customers
…
Ideas
Events
Organized
by yourself
Reporting
• Photos
• Videos
• Press coverage
Participation
3rd party
Testimonials
• Customer service is key – get testimonials,
success stories
• Interns become your ambassadors
CSR
So you released a Corporate
Social Response Report?
In a nice downloadable
130-pages PDF?
o Repurposing the full repor...
How to’s & demo’s
• Talk to your support desk! What are the most asked
questions, the most reported issues?
• Tutorials
–...
References (archives)
• Historical milestones
– Ex. First woman in the board of directors
– Logo changes
• Celebrity and/...
Employer branding
•
•
•
•
•
HR activities
Diversity
NWOW
Employee of the month
Personal charity initiatives of
employees...
Opinions
• Blogging:
Reviews
Editorials
Opposing views
Questions?
Nancy Verbrugghe
@nanske
http://www.verbrugghe-consulting.be
Photo credits per slide
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
http://www.flickr.com/photos/nicholasjon/10039285
http://w...
of 13

"I don't have content" ... Yes you have!

Slides of presentation given at Digital Content Marketing Congress http://www.contentmarketingcongres.be/
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - "I don't have content" ... Yes you have!

  • 1. “I don’t have content” YES! You have! Presentation by Nancy Verbrugghe
  • 2. How to start Talk to your employees Audit Inventory REPURPOSE – REWRITE – ADAPT - …
  • 3. Interviews • • • • • Help Desk Receptionist Sales accounts Customers …
  • 4. Ideas
  • 5. Events Organized by yourself Reporting • Photos • Videos • Press coverage Participation 3rd party
  • 6. Testimonials • Customer service is key – get testimonials, success stories • Interns become your ambassadors
  • 7. CSR So you released a Corporate Social Response Report? In a nice downloadable 130-pages PDF? o Repurposing the full report into more consumable (ie shorter) versions in a variety of formats (including a tablet app) and keeping an ongoing and fresh dialogue around CSR activities. (Tim Mohin - AMD) o Employee participation
  • 8. How to’s & demo’s • Talk to your support desk! What are the most asked questions, the most reported issues? • Tutorials – Video – Presentations – Ebooks
  • 9. References (archives) • Historical milestones – Ex. First woman in the board of directors – Logo changes • Celebrity and/or royal connections
  • 10. Employer branding • • • • • HR activities Diversity NWOW Employee of the month Personal charity initiatives of employees – Ex. 2 days off for charity
  • 11. Opinions • Blogging: Reviews Editorials Opposing views
  • 12. Questions? Nancy Verbrugghe @nanske http://www.verbrugghe-consulting.be
  • 13. Photo credits per slide 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. http://www.flickr.com/photos/nicholasjon/10039285 http://www.flickr.com/photos/53370644@N06/4975884671 http://www.flickr.com/photos/76029035@N02/6829510801/ http://www.flickr.com/photos/17731548@N00/981372736 http://www.flickr.com/photos/sreejithk2000/2385193167/sizes/l/in/photostream/ http://www.flickr.com/photos/josecamoessilva/5964948286/ http://www.csr-matrix.com/ http://www.flickr.com/photos/osama_khalid/3801230549/sizes/l/in/photostream/ http://www.flickr.com/photos/jasonvance/1194678729/ http://www.flickr.com/photos/76029035@N02/6829487161/ http://www.flickr.com/photos/71325969@N00/2879955156/ http://www.flickr.com/photos/45940879@N04/5491910420/

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