Nancy Kapp
Pikesville, MD 21208
410.602.9765 / nkappinc@comcast.net
Summary of Qualifications
- Solid experience in market...
Nancy Kapp
Pikesville, MD 21208
410.602.9765 / nkappinc@comcast.net
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Nancy kapp

Director Marketing Communications In Baltimore MD Resume Nancy kapp is a self motivated and disciplined professional with strong communication skills and has solid experience in marketing, communications and business development and developing company branding.
Published on: Mar 3, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Nancy kapp

  • 1. Nancy Kapp Pikesville, MD 21208 410.602.9765 / nkappinc@comcast.net Summary of Qualifications - Solid experience in marketing, communications and business development - Proficient at developing company branding, visibility and communications from the ground up - Experienced in client collaboration and communications - Self motivated and disciplined professional with strong communication skills - Team player with excellent leadership skills along with a hands-on approach ______________________________________________________________________________ Current Experience: Marketing consultant: 2014-present Cosmetic Surgery Center of Maryland / Belecara - Baltimore, Maryland Increase company exposure and business opportunities through a mix of marketing strategies including on-line development, referral and retention programs, e-newsletters and blogs, incentive and educational communications, events and marketing collateral. Capabilities include: - Create synergistic company branding and messaging across all marketing vehicles - Increase content online to impact search engine optimization and increase website traffic - Develop and manage all collateral material, digital communication, direct mail, e-blasts, advertising and events - Develop and execute marketing campaigns and budgets through media channels - Collaborate with other department managers to develop new promotions and ideas - Direct and manage in-house digital TV to promote doctors, services and events - Creative director overseeing and managing graphic design staff ___________________________________________________________________________ Nancy Kapp & Co. Marketing and communications firm: 1998 - present President and creative director Full service boutique communications firm developing marketing strategies and communication materials in a variety of industries including healthcare, non-profits, business to business, finance, real estate and education. Capabilities include: - Create strong company branding and messaging through all market vehicles - Plan and implement market strategies and communication programs - Direct, write, and oversee e-mail campaigns for top-of-mind awareness - Direct and implement advertising campaigns: creative, media research and planning - Develop effective collateral for trade shows, direct mail campaigns, e-mail campaigns, print and online collateral
  • 2. Nancy Kapp Pikesville, MD 21208 410.602.9765 / nkappinc@comcast.net ___________________________________________________________________________ Past Experience: Linden Advertising: 1989-1998 President / creative director / co-owner - Created strong company branding and messaging through all market vehicles - Planned and implemented market strategies and communication programs - Created, directed and implemented advertising campaigns - Developed effective collateral for trade shows, direct mail campaigns, annual reports, brochures and logos - Directed staff of graphic designers Trahan, Burden and Charles: 1987-1989 Art Director - Created and produced marketing materials for local, regional and national clients including annual reports, direct mail campaigns, trade shows, logos, brochures, and advertising campaigns - Directed photographers, illustrators and models - Collaborated with creative team on marketing campaigns including television and print The Miller Group: 1985 - 1987 Designer / Art Director - Created and produced marketing materials for local and regional clients (focused on developers and builders) including brochures, direct mail campaigns, logos, and advertising campaigns - Directed photo-shoots - Oversaw printing for quality assurance - Collaborated with creative team on marketing campaigns ____________________________________________________________________________ Education: University of Maryland, College, Park, MD: BA Focus on communications, marketing and design _____________________________________________________________________________ Philanthropic Experience: Past Board Member: The Polakoff Foundation: providing research, funding and programs to support in the fight against glaucoma Past Board Member: American Marketing Association: focused on improving membership and retention

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