after hyper growth from !
35 to 100 people across 4 offices !
Predictive Lifetime Value for
in just over a year…!
Performan...
Updates:
Company
Partner Program
Facebook
Predictive Lifetime Value
New office launches:
Simon Holt
Managing Director,
Australia at Nanigans
Cyrille Even
Managing Director,
Singapore at Na...
New content:
Predictive Lifetime Value
Jeffrey Vocell
Head of Product Marketing
Predictive Lifetime Value
Updates:
Company
Partner Program
Facebook
Predictive Lifetime Value
Partner blog posts:
Predictive Lifetime Value
New hire: Scaling our certified partner
program
Michelle Stern
VP, Sales Operations & Channel
Partnerships at Nanigans
Pr...
Partner progress:
• 10 agencies
• 122% increase in spend from 2013 to Q1 2014
• In-person planning meetings
Predictive Li...
Updates:
Company
Partner Program
Facebook
Predictive Lifetime Value
Zuckerberg:
- Worth it with potential billion people, but no ads planned
- No comment on Snapchat
- Probably done with acq...
Pricing
Predictive Lifetime Value
Pricing by vertical:
Category
CPC
CPM
CTR
Games
$.51
$2.05
.40%
eCommerce
$.46
$1.34
.29%
Lead Gen
$.56
$1.4...
Pricing by ad type:
Category
CPC
CPM
CTR
Unpublished Page Post (Link)
$0.66
$4.77
.71%
Mobile App Install
Unpublis...
Nobody is spending
enough time on creative.
Predictive Lifetime Value
Aesthetics (Interest)
250% lift in
conversions
Considerations:
- Product vs. lifestyle
- Self identifiable
- Frictionless
...
Language (consideration)
75% lift in conversions
Considerations:
- Count-down
- Expiration (limited time)
- Exclusive
- Sa...
Frequency: How many creatives do
you run per month?
Client
Predictive Lifetime Value
Questions?
Slagen@nanigans.com
Predictive Lifetime Value
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Nanigans Partner Webinar 2.25.14

Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Nanigans Partner Webinar 2.25.14

  • 1. after hyper growth from ! 35 to 100 people across 4 offices ! Predictive Lifetime Value for in just over a year…! Performance Marketing at Scale Partner Webinar – 2/25/14 Predictive Lifetime Value
  • 2. Updates: Company Partner Program Facebook Predictive Lifetime Value
  • 3. New office launches: Simon Holt Managing Director, Australia at Nanigans Cyrille Even Managing Director, Singapore at Nanigans Predictive Lifetime Value
  • 4. New content: Predictive Lifetime Value
  • 5. Jeffrey Vocell Head of Product Marketing Predictive Lifetime Value
  • 6. Updates: Company Partner Program Facebook Predictive Lifetime Value
  • 7. Partner blog posts: Predictive Lifetime Value
  • 8. New hire: Scaling our certified partner program Michelle Stern VP, Sales Operations & Channel Partnerships at Nanigans Predictive Lifetime Value
  • 9. Partner progress: • 10 agencies • 122% increase in spend from 2013 to Q1 2014 • In-person planning meetings Predictive Lifetime Value
  • 10. Updates: Company Partner Program Facebook Predictive Lifetime Value
  • 11. Zuckerberg: - Worth it with potential billion people, but no ads planned - No comment on Snapchat - Probably done with acquisitions for a while - NSA/Gov’t “not awesome” or transparent - Cost of an iPhone $2,000 for 2 years ($500 for phone, $1,500 for data plan) Predictive Lifetime Value
  • 12. Pricing Predictive Lifetime Value
  • 13. Pricing by vertical: Category CPC CPM CTR Games $.51 $2.05 .40% eCommerce $.46 $1.34 .29% Lead Gen $.56 $1.46 .25% Education $1.00 $7.47 .74% Financial Services $1.47 $4.88 .33% Travel $.83 $3.70 .44% Category CPC CPM CTR Games $.42 $5.09 1.2% eCommerce $.34 $6.50 1.9% Lead Gen $.37 $5.74 1.5% Education $.61 $5.91 .97% Financial Services $.95 $3.73 .39% Travel $1.20 $5.88 .48% Overall Mobile Predictive Lifetime Value
  • 14. Pricing by ad type: Category CPC CPM CTR Unpublished Page Post (Link) $0.66 $4.77 .71% Mobile App Install Unpublished Page Post (Photo) $0.62 $0.56 $5.35 $6.86 .86% 1.2% External URL FBX Unpublished Page Post (Link) $0.49 $0.94 $0.22 $8.69 .046% .92% Page Post Ad $0.15 $6.31 4.2% Desktop App Install $1.22 $4.69 .38% FBX External $0.70 $0.33 .047% Facebook Ad for Page Mobile App Install (Video) Facebook Application Ad $0.25 $0.46 $0.21 $0.43 $5.09 $0.08 .17% 1.1% .03% Facebook Action Story Unpublished Page Post (Video) $0.31 $0.36 $5.55 $6.71 1.7% 1.8% Predictive Lifetime Value
  • 15. Nobody is spending enough time on creative. Predictive Lifetime Value
  • 16. Aesthetics (Interest) 250% lift in conversions Considerations: - Product vs. lifestyle - Self identifiable - Frictionless - Targeting Predictive Lifetime Value
  • 17. Language (consideration) 75% lift in conversions Considerations: - Count-down - Expiration (limited time) - Exclusive - Sale - Limited inventory - Emotion - Value (coupons) Predictive Lifetime Value
  • 18. Frequency: How many creatives do you run per month? Client Predictive Lifetime Value
  • 19. Questions? Slagen@nanigans.com Predictive Lifetime Value

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