Your brand management cat! http://catNapoleon.com/en
What is Napoleon• Napoleon is a social media content management and analytics platform.• Key modules: o Facebook analyti...
Napoleon• Currently one of the leaders in social media monitoring in Poland• Monitoring: now over 15k facebook pages in ...
Audience• Napoleon is targeted at social media managers in o digital agencies o PR agencies o brand managers in enterp...
Advantages for marketers• Analytics - KPI’s of your fan pages and your competitors• Wall reader - convenient as an email ...
Analytics • KPI’s: Fans, Active Fans, Engagement Rate, Soc...
CMS – for Facebook pages• Proffessionals deal with facebook pages in a different way than the avarege user• Must know wha...
CMS - group work and wall reader • Updated posts always visible on top (as c...
Advanced post publishing • Plan your posts in time ...
Security• Limit access to specific Facebook fan pages to outside contractors• Limit the number of admins of your faceboo...
Brand mentions monitoring • Track brand mention as ...
Some of our customersEnterprise clients, mid size companies, government:Digital agencies, media house, PR agencies:
Contact informationKornel KulisiewiczManaging Director | Chief Catkornel@cheesecat.com+48 506 112 536 www...
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Napoleon - your brand management cat EN

Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Napoleon - your brand management cat EN

  • 1. Your brand management cat! http://catNapoleon.com/en
  • 2. What is Napoleon• Napoleon is a social media content management and analytics platform.• Key modules: o Facebook analytics o Facebook page content management system o Social media brand mention monitoring www.cheesecat.com
  • 3. Napoleon• Currently one of the leaders in social media monitoring in Poland• Monitoring: now over 15k facebook pages in Poland, 5k largest in Europe, and Top 25 worldwide• Planning to rollout to Western Europe, North and South America in Q1 2011• Solution is ready to scale for a larger range of data www.cheesecat.com
  • 4. Audience• Napoleon is targeted at social media managers in o digital agencies o PR agencies o brand managers in enterprises o freelancers - facebook page administrators www.cheesecat.com
  • 5. Advantages for marketers• Analytics - KPI’s of your fan pages and your competitors• Wall reader - convenient as an email client• Group work - between an agency and its clients, teams• Security - of your fan pages when publishing posts• Monitoring - your brand in social and media www.cheesecat.com
  • 6. Analytics • KPI’s: Fans, Active Fans, Engagement Rate, Social Interaction • Quick View – read what was on the wall by clicking on the graph • Comparison reports • Social Interaction Index – our own interactivity index that is weighted and gives and overview of the page’s responsivity www.cheesecat.com
  • 7. CMS – for Facebook pages• Proffessionals deal with facebook pages in a different way than the avarege user• Must know what was read, answered, which posts/comments are important and need to be dealt with• All your facebook page stream plus advanced content creation o Easy tab creation using a WYSWIG editor o Advanvced post publishing www.cheesecat.com
  • 8. CMS - group work and wall reader • Updated posts always visible on top (as conversations in an email client) • Flag important messages • Forward posts & comments • Keep track of correspondence history and notes regarding a post/comment
  • 9. Advanced post publishing • Plan your posts in time • Track clicks and shares in links • Save geo targeting settings your posts • Give custom url’s for image miniatures www.cheesecat.com
  • 10. Security• Limit access to specific Facebook fan pages to outside contractors• Limit the number of admins of your facebook pages to the necessary few to minimise risk of spam and account blocking• Give analytics rights to read only users www.cheesecat.com
  • 11. Brand mentions monitoring • Track brand mention as keywords on Facebook, Twitter, Google+, Google Search • Get quick access to source links • Track mentions over time • Use logical expressions • Export for further analysis www.cheesecat.com
  • 12. Some of our customersEnterprise clients, mid size companies, government:Digital agencies, media house, PR agencies:
  • 13. Contact informationKornel KulisiewiczManaging Director | Chief Catkornel@cheesecat.com+48 506 112 536 www.cheesecat.com

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