Big Data's 5 Routes to Value
27th June 2014
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 1
"Big data is at the foundation
of all of the megatrends that
a...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 2
A powerful value engine sits behind the hype
Opportunity
1
Cos...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 3
But many wrong turnings: value creation myths
Myth #1: Bigger ...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 4
Strategic Analytics
Generating new business insights
Route #1
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 5
Route 1:
Re-inventing Australia's Broadband Network
Premise
Co...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 6
Platform Analytics
Improving operational processes
Route #2
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 7
Route 2:
Promotional effectiveness
Incremental sales
Increment...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 8
Enterprise Information Management
Making faster, better decisi...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 9
Route 3:
Building 'Business Sphere' at P&G
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 10
Business Model Transformation
Transforming business models
Ro...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 11
Route 4:
Prescriptive planting
+5%
yield
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 12
Data Business Creation
Creating new revenue streams
Route #5
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 13
Route 5:
Monetising ticket data
Air
Traffic
City
pairs
Ticket...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 14
Big Data's 5 routes to value
Route #1: Creating new business
...
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 15
So what value does Big Data create?
% of revenue uplift claim...
bcg.com | bcgperspectives.com
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NASSCOM Big Data and Analytics Summit 2014 - Big Data's 5 Routes to Value - James Platt, BCG London

Presentation by James Platt, Partner and Managing Director, BCG London at NASSCOM Big Data and Analytics Summit 2014.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - NASSCOM Big Data and Analytics Summit 2014 - Big Data's 5 Routes to Value - James Platt, BCG London

  • 1. Big Data's 5 Routes to Value 27th June 2014
  • 2. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 1 "Big data is at the foundation of all of the megatrends that are happening today" "Information is the oil of the 21st century." Trends Big Data, big hype? "Data is not information, information is not knowledge, knowledge is not understanding..." "Experts often possess more data than judgment" 2005 2007 2009 2011 20142013 100 40 20 0 60 80 Big data
  • 3. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 2 A powerful value engine sits behind the hype Opportunity 1 Cos t 2 Interest 4 Technology 3
  • 4. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 3 But many wrong turnings: value creation myths Myth #1: Bigger data is better data … size doesn't matter Myth #2: It's all about correlation … causation remains key Myth #3: Focus on new ideas … often do the same things better Myth #4: Requires big investment … more capability much cheaper Myth #5: It's only for advanced firms … all businesses can benefit
  • 5. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 4 Strategic Analytics Generating new business insights Route #1
  • 6. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 5 Route 1: Re-inventing Australia's Broadband Network Premise Copper pillar Distribution Area
  • 7. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 6 Platform Analytics Improving operational processes Route #2
  • 8. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 7 Route 2: Promotional effectiveness Incremental sales Incremental margin
  • 9. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 8 Enterprise Information Management Making faster, better decisions Route #3
  • 10. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 9 Route 3: Building 'Business Sphere' at P&G
  • 11. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 10 Business Model Transformation Transforming business models Route #4
  • 12. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 11 Route 4: Prescriptive planting +5% yield
  • 13. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 12 Data Business Creation Creating new revenue streams Route #5
  • 14. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 13 Route 5: Monetising ticket data Air Traffic City pairs Ticket data 8 12 4 16 0 Bn EUR market cap Airlines 15 Amadeu s 14
  • 15. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 14 Big Data's 5 routes to value Route #1: Creating new business insights Route #2: Improving operational processes Route #3: Making faster, better decisions Route #4: Transforming business models
  • 16. Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 15 So what value does Big Data create? % of revenue uplift claimed by leaders Services 8% Consumer 11% Industrial 12% Financial 12% Technology 16% 45% Cost Reduction Innovation 44% Operational Innovation Service Innovation Strategy Innovation 45% 45% Product Innovation 55%
  • 17. bcg.com | bcgperspectives.com

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