Data Informs
Product
Design
User Experience
@john4man
Largest email service provider
8.5m users, 14b sends, 5b actions
Two domains in Alexa 500
350 employees all in Atlanta
Why?
“A product is only as powerful
as it is easy to use.”
As a data scientist, then,
my job is to find ways to use
data to inform the product.
Extractive Design: When the product
informs the dataset
But what do you do when your product
is something other than data?
At MailChimp we are intentionally NOT
EXTRACTIVE
Internal External
Insights
Capabilities
Customers
Internal External
Insights
Capabilities
Customers
20%
80%
Internal External
Insights
Capabilities
Customers
Internal External
Insights
Capabilities
Customers
Internal External
Insights
Capabilities
Customers
Compliance
“Bullshit review process...I'm sending out high Press Releases about this
time wasting process...Google me and you would k...
Final
modeling
set
Inter-
mediate
Modeling
Data
Collection
Category
User
Acct
metadata
Acct
Metadata
List
Address
history ...
Design to eliminate
risk and complexity
Function Tool
Slow Storage Sharded PostgreSQL
Fast Storage Redis
Modeling Language...
Internal External
Insights
Capabilities
Customers
Communicating
Technical
Dismantling the send time grand narrative
Dismantling the send time grand narrative
Align Yourself & Serve
No Special Treatment
1) Goal 2) Toys
Avoid Complexity
Thanks!
@John4man
John-Foreman.com
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Sc...
of 38

NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Science

Don't Be Distracted: Driving the Customer Experience using Data Science by John Foreman,Chief Data Scientist, Mailchimp for NASSCOM Big Data and Analytics Summit 2015
Published on: Mar 3, 2016
Published in: Presentations & Public Speaking      
Source: www.slideshare.net


Transcripts - NASSCOM Big Data and Analytics Summit 2015:Session V| : Don't Be Distracted: Driving the Customer Experience using Data Science

  • 1. Data Informs Product Design User Experience
  • 2. @john4man
  • 3. Largest email service provider 8.5m users, 14b sends, 5b actions Two domains in Alexa 500 350 employees all in Atlanta
  • 4. Why?
  • 5. “A product is only as powerful as it is easy to use.”
  • 6. As a data scientist, then, my job is to find ways to use data to inform the product.
  • 7. Extractive Design: When the product informs the dataset
  • 8. But what do you do when your product is something other than data? At MailChimp we are intentionally NOT EXTRACTIVE
  • 9. Internal External Insights Capabilities Customers
  • 10. Internal External Insights Capabilities Customers 20% 80%
  • 11. Internal External Insights Capabilities Customers
  • 12. Internal External Insights Capabilities Customers
  • 13. Internal External Insights Capabilities Customers
  • 14. Compliance
  • 15. “Bullshit review process...I'm sending out high Press Releases about this time wasting process...Google me and you would know I'm a serious marketer with influence. Ill definitely make sure everyone I know in this industry knows what a pain in the ass this was.”
  • 16. Final modeling set Inter- mediate Modeling Data Collection Category User Acct metadata Acct Metadata List Address history Bounce Model List scores Campaign Campaign history Prev. camp. perf. Content Content Model Content scores Predictions FinalModel Public Lists
  • 17. Design to eliminate risk and complexity Function Tool Slow Storage Sharded PostgreSQL Fast Storage Redis Modeling Language R Machine Learning Model Random Forest API + Background Processes Python
  • 18. Internal External Insights Capabilities Customers Communicating Technical
  • 19. Dismantling the send time grand narrative
  • 20. Dismantling the send time grand narrative
  • 21. Align Yourself & Serve No Special Treatment 1) Goal 2) Toys Avoid Complexity
  • 22. Thanks! @John4man John-Foreman.com

Related Documents