India Impact of Engineering:
Marvel from and for India
Panel Discussion
@ NASSCOM Engineering Summit
2013
Engineering from India
India is now
an integral
part of global
ER&D supply
chains
2
India has been transforming to become a Strategic Engineering
Partner
Strategic
Solution provider
• Understanding
• Respo...
India is The Destination market too
4
India is The Destination market too
• Slow down and mature home markets
• India has proximity to 70% of world's
population...
Characteristics of Indian Buyers
• Most discerning retail and
corporate consumers in the
world
• Value for money - price
s...
GE’s Lullaby Warmer
Key Drivers
Re-engineer for India
• Interrupted and fluctuating
power supplies
• Cost sensitive marke...
Godrej’s Chotu Kool Refrigerator
Key Drivers
• Huge rural market
opportunity
• Interrupted power supply
• Power consumpti...
ADA and HAL’s LCA Tejas
Key Drivers
• Self-reliance
• Building of a local industry
capable of creating state-ofthe-art pr...
END OF PRESENTATION
10
Panelists
Paparao Kodali
Kannan Lakshminarayan
VP and GM, Ingersoll Rand Engineering & Technology
Centers (IRETCs)
Foun...
of 11

NASSCOM Engineering Summit 2013: Panel Discussion I - India Impact of Engineering: Marvel from and for India

Discussants: Bob Hoekstra, Former CEO, Philips Kannan Lakshminarayan, Founder & CTO, Vortex Engineering (P) Ltd. Paparao Kodali, Vice President and General Manager, Ingersoll Rand Engineering & Technology Centers (IRETCs) Amit Chadha, Business Head, Americas, Larsen & Toubro Technology Services Moderator: Manu Parpia, CEO & MD, Geometric Limited
Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - NASSCOM Engineering Summit 2013: Panel Discussion I - India Impact of Engineering: Marvel from and for India

  • 1. India Impact of Engineering: Marvel from and for India Panel Discussion @ NASSCOM Engineering Summit 2013
  • 2. Engineering from India India is now an integral part of global ER&D supply chains 2
  • 3. India has been transforming to become a Strategic Engineering Partner Strategic Solution provider • Understanding • Responding to the the business stated problems problem and • Resources for of the customer helping customer less value adding and providing in staying ahead repetitive tasks domain intensive of their to optimize costs solution competition Executor • • • • • Ideation and product planning with ownership of products/ product lines Value Addition Business Solution provider • Joint patents and IP development, sharing the risks and rewards India is No.1 in the global offshore ER&D industry with around 22% share 750+ service providers and in-house ER&D centers in India 350+ Global In-house ER&D centers in India 400K+ engineers employed by service providers and in-house centers 3
  • 4. India is The Destination market too 4
  • 5. India is The Destination market too • Slow down and mature home markets • India has proximity to 70% of world's population • India has a promising economy, a large consumer base with spending power • Wealthy urban and rural market • Government as the customer • Supportive business environment • Shift in ER&D activity from headquarters to the local markets • ‘Indianization’ is the key for success But Indian buyers have their own characteristics and every company needs to understand this 5
  • 6. Characteristics of Indian Buyers • Most discerning retail and corporate consumers in the world • Value for money - price sensitive market • Functional vs Lifestyle approach influencing buying decisions • Infrastructure, operating conditions, regional diversity • After sales support and cost of ownership is an important part of buying decision • Buyers want products that are made for Indian needs Engineered for India and manufactured in India • Re-engineer products for India • Design and engineer from scratch for India Marvels for India from India Indian marvels, global impact 6
  • 7. GE’s Lullaby Warmer Key Drivers Re-engineer for India • Interrupted and fluctuating power supplies • Cost sensitive market • Rugged probes • Lack of space to keep large equipment Image Source: GE Healthcare website 7
  • 8. Godrej’s Chotu Kool Refrigerator Key Drivers • Huge rural market opportunity • Interrupted power supply • Power consumption sensitive buyers • Cost of maintains sensitive buyers Image Source: Godrej Chotu Kool website 8
  • 9. ADA and HAL’s LCA Tejas Key Drivers • Self-reliance • Building of a local industry capable of creating state-ofthe-art products • Commercial spin-offs for a global market Image Source: LCA Tejas official website 9
  • 10. END OF PRESENTATION 10
  • 11. Panelists Paparao Kodali Kannan Lakshminarayan VP and GM, Ingersoll Rand Engineering & Technology Centers (IRETCs) Founder &CTO, Vortex Engineering (P) Ltd. • He is responsible for accelerating Innovation, development of India-based Centers of Excellence, Global Product Development Support, formation of Partner Ecosystems and Strategic Alliances • Before Ingersoll Rand, he held technical and management positions at Nortel Networks and Hughes/Raytheon systems, US • A serial entrepreneur, he jointly developed a lowcost ATM to help deliver banking to rural India • He has a track-record of successful development and commercialisation of solutions, particularly for price-sensitive and high reliability demands • He is also the founder of Skillveri Training Solutions • He engages with grass-root level organizations on sustainable solutions that improve quality of life Panelists Bob Hoekstra Amit Chadha Ex. CEO Philips Innovation Campus Business Head, Americas, L&T Technology Services • He has played various roles including CEO, Philips Innovation campus and VP Engineering at Philips Consumer Electronics • After his retirement in 2006, he returned to Netherlands and now consultants companies on doing business with India • Amit is a member of L&T TS’ Management team and provides business leadership, market direction and strategic vision to the company’s Americas business • He joined L&T TS from Mahindra Satyam where he headed their Manufacturing segment for North America 11

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