TI Information – Selective Disclosure
TI Information – Selective Disclosure
Accelerating Automotive Growth
October 9, 2...
TI Information – Selective Disclosure
Automotive quiz
Q: What is the average semiconductor content in a vehicle?
2
$28...
TI Information – Selective Disclosure
Engineering Innovations address automotive megatrends
Improved fuel efficiency and...
TI Information – Selective Disclosure
Key Engineering in 5 market sectors
Body electronics & lighting
Infotainment
Adv...
TI Information – Selective Disclosure
Key Engineering in advanced driver assistance systems (ADAS)
Night vision
Driver ...
TI Information – Selective Disclosure
Key Engineering in passive safety
Tire pressure monitoring
Airbag deployment
Aut...
TI Information – Selective Disclosure
Key Engineering in infotainment
Head-up display
Instrument cluster
Voice/data co...
TI Information – Selective Disclosure
Providing solutions for improved performance and safety in hybrid/electric and powe...
TI Information – Selective Disclosure
Providing products that enhance the overall performance, power efficiency and flexi...
TI Information – Selective Disclosure
New connectivity opportunities in car access
Use case
•Proximity detection
•Remo...
TI Information – Selective Disclosure
Next: The autonomous vehicle?
11
1.Safety/Security
2.Legal; Responsibility of dr...
TI Confidential – NDA Restrictions
Call for Action
Will right players collaborate to grow the pie?
YOU CAN LEAD WE ARE ...
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NASSCOM Engineering Summit 2014: Session VI: In conversation Automotive electronics: Driving roads to the future: Santhosh Kumar

Santhosh Kumar, Managing Director, Texas Instrument, India
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - NASSCOM Engineering Summit 2014: Session VI: In conversation Automotive electronics: Driving roads to the future: Santhosh Kumar

  • 1. TI Information – Selective Disclosure TI Information – Selective Disclosure Accelerating Automotive Growth October 9, 2014
  • 2. TI Information – Selective Disclosure Automotive quiz Q: What is the average semiconductor content in a vehicle? 2 $288 in 2014 vs. $62 in 1990 88 million 40% in 2015 EV & ADAS 20 Million Q: What is % of car production cost is electronics? Q: How many vehicles will be produced in 2014 worldwide? Q: What are the fastest growing car electronics markets? Q: Software lines of code used in a luxury car?
  • 3. TI Information – Selective Disclosure Engineering Innovations address automotive megatrends Improved fuel efficiency and lower emissions 61% of U.S. transportation emissions come from cars and light trucks Less driver distraction and always- on connectivity Americans spend on average 2.5h/day in their cars From crash survival to crash avoidance 90% of accidents are related to driver error* Safer Greener More Fun Infotainment Touch- controlled systems Driver assistance Start-stop technologies Electric cars Applications are always on Sources: Eno Center for Transportation and www.ucsusa.org Misc 3% Rail 2% Ships 4% Aircraft 10% Military 2% Light- Duty Vehicles 61% Freight Trucks and Buses 18%
  • 4. TI Information – Selective Disclosure Key Engineering in 5 market sectors Body electronics & lighting Infotainment Advanced driver assistance systems (ADAS) Hybrid/electric and power train systems Passive safety
  • 5. TI Information – Selective Disclosure Key Engineering in advanced driver assistance systems (ADAS) Night vision Driver alertness monitoring Blindspot detection Lane departure warning Accident recorder Parking system Pedestrian detection Adaptive cruise control ADAS Helping customers innovate with new and existing products •Surround view enables safer inexpensive parking aid •Significant systems/software play •Sensor signal chain critical •Low latency(true real time) •Multi sensor systems Body electronics & lighting Infotainment Hybrid/electric and power train systems Passive safety
  • 6. TI Information – Selective Disclosure Key Engineering in passive safety Tire pressure monitoring Airbag deployment Automatic braking Electronic stability control Antilock braking Active suspension Products offer safety certification for critical systems requiring compliance with automotive industry standards including ISO 26262, IEC60730, and IEC61508. Body electronics & lighting Infotainment Hybrid/electric and power train systems Passive safety ADAS
  • 7. TI Information – Selective Disclosure Key Engineering in infotainment Head-up display Instrument cluster Voice/data communications Entertainment system eCall Navigation system WiFi/Bluetooth Connectivty Infotainment Broad portfolio drives growth •Growing along with growing consumer needs •Synergy emerging with ADAS Body electronics & lighting Hybrid/electric and power train systems Passive safety ADAS
  • 8. TI Information – Selective Disclosure Providing solutions for improved performance and safety in hybrid/electric and power train systems plus a broad portfolio of motor drivers, sensor interfaces, and integrated control units. Key Engineering in hybrid/electric and power train systems Hill-hold control Engine control Electric power steering Electronic throttle control Electronic valve timing Automatic start/stop Cylinder de-activation Transmission control Regenerative braking Active exhaust noise suppression Battery management Hybrid/electric and power train systems Body electronics & lighting Infotainment Advanced driver assistance systems (ADAS) Passive safety
  • 9. TI Information – Selective Disclosure Providing products that enhance the overall performance, power efficiency and flexibility of automotive body and lighting systems. Key Engineering in body electronics Windshield wiper control Auto-dimming mirror Lighting Seat position control Security system Cabin environment controls Active cabin noise suppression Remote keyless entry Active vibration control Body electronics & lighting Infotainment Advanced driver assistance systems (ADAS) Hybrid/electric and power train systems Passive safety
  • 10. TI Information – Selective Disclosure New connectivity opportunities in car access Use case •Proximity detection •Remote keyless entry •Passive entry/passive start •Driver customization (seat position, climate control, radio presets, etc…) Bluetooth low-energy (BLE) brings •Smartphone connectivity •Low power / further range
  • 11. TI Information – Selective Disclosure Next: The autonomous vehicle? 11 1.Safety/Security 2.Legal; Responsibility of driver/Vehicle 3.On board sensors to real time backend integration 4.HMI for drivers 5.Cost effective solutions driven by new business models
  • 12. TI Confidential – NDA Restrictions Call for Action Will right players collaborate to grow the pie? YOU CAN LEAD WE ARE ALL IN IT TO WIN IT! Commitment to quality and reliability drives execution excellence and long- term customer success. Broad portfolio of products addresses customers needs in key market sectors. TI innovation helps make vehicles safer, greener and more fun.

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