Making Leaders Successful
Every Day
© 2013 Forrester Research, Inc. Reproduction Prohibited 2
Special Thanks
PEOPLE WHO GAVE FREELY OF THEIR PERSONAL TIME FOR...
Five Forces Shaping the IM Market
David K. Johnson, Principal Analyst
Serving Infrastructure and Operations Professionals
...
© 2013 Forrester Research, Inc. Reproduction Prohibited 4
Base: 1058 North American and European enterprise IT services de...
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
Agenda
› The Five Horsemen of the
Apocalypse
› Why You Should Ri...
The Four Five Horsemen of the Apocalypse
7
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
The Cost of Managing Infrastructure
is No Longer Sustainable, Le...
Cottage Industries Will Give Way to Industrialization
9
Provisioning Machine
Application Deployment Machine
Patch Manageme...
The VDI System Life Cycle Is An Aggregate Of Component Life Cycles
January 2013 “Hosted Virtual Desktops Versus Physical P...
Life-Cycle Activities For Hosted Virtual Desktops
January 2013 “Hosted Virtual Desktops Versus Physical PCs: Understanding...
Taxonomy
© 2013 Forrester Research, Inc. Reproduction Prohibited 13
What it Means
› Specialize in key applications for converged
in...
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
Shift from automating people out of
business to making them mor...
The secret for I&O is…
Engagement And IT Satisfaction Are Linked
July 2013 “Customer Experience Methods Guide Workforce Experience Design”
© 2013 Forrester Research, Inc. Reproduction Prohibited 17
Source: Forrsights Developer Survey, Q1 2013
Example: Cloud Dev...
© 2013 Forrester Research, Inc. Reproduction Prohibited 18
18%
49%
36%
53%
57%
62%
62%
63%
81%
39%
63%
64%
67%
72%
74%
74%...
© 2013 Forrester Research, Inc. Reproduction Prohibited 19
What it Means
› Nurture the risk takers and passionate
troublem...
© 2013 Forrester Research, Inc. Reproduction Prohibited 20
Workforce Mobility is Changing
Rapidly…
Horse Force 3
How Employee Work Styles And Preferences Are Changing
May 2013 “Five Seismic Forces Reshuffle The Workforce Vendor Ecosyst...
© 2013 Forrester Research, Inc. Reproduction Prohibited 22
What it Means
› Solve for flexible workstyles with your service...
© 2013 Forrester Research, Inc. Reproduction Prohibited 23
Microsoft Windows is no Longer
Leading the Device OS Market
Hor...
The Rise Of Mobile Devices Resets Microsoft’s Share Of Personal Devices To About 30%
(Cont.)
October 2012 “Windows: The Ne...
February 2013 “2013 Mobile Workforce Adoption Trends”
© 2013 Forrester Research, Inc. Reproduction Prohibited 26
26
© 2013 Forrester Research, Inc. Reproduction Prohibited 27
27
© 2013 Forrester Research, Inc. Reproduction Prohibited 28
28
PC Lifecycle Management as We Know it
Source: The Forrester Wave: Enterprise Client Management Suites: Q2, 2012
IS NO LONG...
© 2012 Forrester Research, Inc. Reproduction Prohibited
5%
1%
0%
10%
7%
49%
1%
27%
6%
2%
2%
5%
4%
24%
10%
47%
Don’t know; ...
© 2013 Forrester Research, Inc. Reproduction Prohibited 31
What it Means
› Mobile Device OSs are easier and less costly to...
© 2013 Forrester Research, Inc. Reproduction Prohibited 32
Employee Spending on Technology
For Work Will Continue to
Incre...
How Employee Work Styles And Preferences Are Changing (Cont.)
May 2013 “Five Seismic Forces Reshuffle The Workforce Vendor...
Many Info Workers Spend Their Own Money On Technology
© 2013 Forrester Research, Inc. Reproduction Prohibited 35
What it Means
› Services strategy must shift to embrace
capabil...
© 2013 Forrester Research, Inc. Reproduction Prohibited 36
Example: Digital Workspace Delivery
FINITE NUMBER OF ELEMENTS T...
© 2013 Forrester Research, Inc. Reproduction Prohibited 37
Quick Recap
› Force 1: Craft building gives way to
industrializ...
© 2013 Forrester Research, Inc. Reproduction Prohibited 38
The Case for Embracing the
Changes…
These high performers seek . . .
. . . time and tools for engagement . . .
. . . and adaptability to changing conditions.
What science knows about motivation…
Motivation 2.0 = Extrinsic: work
faster, make more money, keep your
job…
Motivation 3.0 = Intrinsic motivation
1. Autonomy (our desire to be self-directed)
2. Mastery (our urge to make progress a...
Conditions of flow
1. Clear goals (expectations and rules are discernable)
2. A high degree of concentration on a limited ...
The higher the complexity, the more flow matters!
Source: Mihaly Csikszentmihalyi via Stefan Falk, Ericsson
How flow in action saved an airline
How flow in action saved $20M
How “20% Time” Builds New Businesses
Consumerization Fuels Productivity, Customer Service
Base: 1045 Information workers; Source: Forrsights Workforce Employee...
© 2013 Forrester Research, Inc. Reproduction Prohibited 51
77% of Developers Code on Personal Time
Source: Forrsights Deve...
© 2013 Forrester Research, Inc. Reproduction Prohibited 52
Base: 690 North American and European enterprise software devel...
© 2013 Forrester Research, Inc. Reproduction Prohibited 53
Base: North American and European enterprise software developer...
© 2013 Forrester Research, Inc. Reproduction Prohibited 54
Base: 124 North American and European enterprise software devel...
IT Department Priorities are Out of Phase with Demand
© 2012 Forrester Research, Inc. Reproduction Prohibited 55
Source: F...
How IT priorities will shift…
56
TO HETEROGENEOUS OS AND DEVICE SUPPORT, SELF-ENABLEMENT AND CLOUD
© 2012 Forrester Resear...
© 2013 Forrester Research, Inc. Reproduction Prohibited 58
Services Survey Results
July 2013 “A Mixed Outlook For The Global Tech Market In 2013 And 2014”
© 2013 Forrester Research, Inc. Reproduction Prohibited 60
Base: 488 North American and European enterprise IT services de...
© 2013 Forrester Research, Inc. Reproduction Prohibited 61
Base: 3659 Global enterprise IT decision makers; Source: Forrsi...
What it all means to you is . . .
© 2013 Forrester Research, Inc. Reproduction Prohibited 63
How Do You Bring it All Together?
› Indian services firms have ...
Thank you
David K. Johnson
+1 303-522-0579
dajohnson@forrester.com
Twitter: david_kjohnson
Blog: blogs.forrester.com/david...
NASSCOM Infrastructure Management Summit 2013 - Five Forces Shaping the IM Market - David K. Johnson
NASSCOM Infrastructure Management Summit 2013 - Five Forces Shaping the IM Market - David K. Johnson
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NASSCOM Infrastructure Management Summit 2013 - Five Forces Shaping the IM Market - David K. Johnson

Published on: Mar 3, 2016
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Transcripts - NASSCOM Infrastructure Management Summit 2013 - Five Forces Shaping the IM Market - David K. Johnson

  • 1. Making Leaders Successful Every Day
  • 2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2 Special Thanks PEOPLE WHO GAVE FREELY OF THEIR PERSONAL TIME FOR THIS RESEARCH › Stefan Falk, COO/CFO at McCann Worldgroup, formerly Head of Strategic Programs at Ericsson & later Head of Sustainable Development at Green Cargo › Colleen Barrett, President Emeritus, Southwest Airlines and co-author of “Lead with LUV: A Different Way to Create Real Success” › Jim Stikeleather, Chief Innovation Officer at Dell Servcies, author of “Business Innovation in the Cloud: Executing on Innovation With Cloud Computing” › Patrick Hoverstadt, Author of “The Fractal Organization: Creating sustainable organizations with the Viable System Model” › Qua Veda, Intel, Office of the CTO: Leads mindfulness initiative › Forrester: Doug Washburn, Chris Voce, JP Garbani, Eveline Oehrlich, Christian Kane, TJ Keitt, Simon Yates
  • 3. Five Forces Shaping the IM Market David K. Johnson, Principal Analyst Serving Infrastructure and Operations Professionals August 21, 2013 People V
  • 4. © 2013 Forrester Research, Inc. Reproduction Prohibited 4 Base: 1058 North American and European enterprise IT services decision makers; Source: Forrsights Services Survey, Q2 2012 What’s Keeping Your Customers Up at Night Isn’t What You Think it is… How much impact will the following changes & initiatives will have on your firm's IT services spending over the next 12 months? 10% 21% 28% 37% 42% 50% Bringing in new, smaller, more innovative vendors More active role of business executives in IT decisions Increasing use of SaaS, IaaS or BPaaS The increasing use of smartphones and tablets The need to lower our IT operational costs The need to innovate and grow our business
  • 5. © 2013 Forrester Research, Inc. Reproduction Prohibited 6 Agenda › The Five Horsemen of the Apocalypse › Why You Should Ride Them › How They Will Change IT’s Role › How Priorities Will Change › Services Forecast
  • 6. The Four Five Horsemen of the Apocalypse 7
  • 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 8 The Cost of Managing Infrastructure is No Longer Sustainable, Leading to Industrialization of IT and a New Generation of Converged Infrastructures Horse Force 1
  • 8. Cottage Industries Will Give Way to Industrialization 9 Provisioning Machine Application Deployment Machine Patch Management Machine Monitoring and Event Handling Machine Change Management Machine
  • 9. The VDI System Life Cycle Is An Aggregate Of Component Life Cycles January 2013 “Hosted Virtual Desktops Versus Physical PCs: Understanding The Operational Cost Differences ”
  • 10. Life-Cycle Activities For Hosted Virtual Desktops January 2013 “Hosted Virtual Desktops Versus Physical PCs: Understanding The Operational Cost Differences ”
  • 11. Taxonomy
  • 12. © 2013 Forrester Research, Inc. Reproduction Prohibited 13 What it Means › Specialize in key applications for converged infrastructures and automation, such as VDI › Specialize in sophisticated converged infrastructures from aligned vendors
  • 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 14 Shift from automating people out of business to making them more effective Horse Force 2
  • 14. The secret for I&O is…
  • 15. Engagement And IT Satisfaction Are Linked July 2013 “Customer Experience Methods Guide Workforce Experience Design”
  • 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 17 Source: Forrsights Developer Survey, Q1 2013 Example: Cloud Developers Are Not Your Typical Coders Cloud developers are: › Leaders › Innovators › Risk takers › Troublemakers Non-cloud developers are: › Team players › Iterators › Conservative › Less empowered 24% 76%
  • 17. © 2013 Forrester Research, Inc. Reproduction Prohibited 18 18% 49% 36% 53% 57% 62% 62% 63% 81% 39% 63% 64% 67% 72% 74% 74% 76% 82% It is easy for me to get funding for new projects or tools I need to do my job I feel recognized for the effort I put in I feel challenged every day I love my job I have access to the technology and tools that I need to solve my own problems and challenges at work If I can find a better way to do my job, my boss will always support me I feel empowered to find new ways to solve customer and business problems It’s clear to me how my work contributes to my company’s overall success I like sharing what I know with others Cloud developers (N = 124) Non-cloud developers (N = 566) Cloud developers love their jobs and feel successful; non-cloud developers struggle with funding and recognition Base: 124 North American and European enterprise software developers using cloud; Source: Forrsights Developer Survey, Q1 2013 “Thinking about your current role at work, please indicate how much each statement describes your attitudes.” (4 or 5 on scale of 1 [doesn’t describe me at all] to 5 [describes me completely])
  • 18. © 2013 Forrester Research, Inc. Reproduction Prohibited 19 What it Means › Nurture the risk takers and passionate troublemakers in your organizations › Empower them with new tools and the freedom to experiment › Extend this culture to the companies you do business with
  • 19. © 2013 Forrester Research, Inc. Reproduction Prohibited 20 Workforce Mobility is Changing Rapidly… Horse Force 3
  • 20. How Employee Work Styles And Preferences Are Changing May 2013 “Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem”
  • 21. © 2013 Forrester Research, Inc. Reproduction Prohibited 22 What it Means › Solve for flexible workstyles with your services solutions › Think ahead of the IT shops you serve. Don’t wait for them to ask you to be ready
  • 22. © 2013 Forrester Research, Inc. Reproduction Prohibited 23 Microsoft Windows is no Longer Leading the Device OS Market Horse Force 4
  • 23. The Rise Of Mobile Devices Resets Microsoft’s Share Of Personal Devices To About 30% (Cont.) October 2012 “Windows: The Next Five Years”
  • 24. February 2013 “2013 Mobile Workforce Adoption Trends”
  • 25. © 2013 Forrester Research, Inc. Reproduction Prohibited 26 26
  • 26. © 2013 Forrester Research, Inc. Reproduction Prohibited 27 27
  • 27. © 2013 Forrester Research, Inc. Reproduction Prohibited 28 28
  • 28. PC Lifecycle Management as We Know it Source: The Forrester Wave: Enterprise Client Management Suites: Q2, 2012 IS NO LONGER SUSTAINABLE
  • 29. © 2012 Forrester Research, Inc. Reproduction Prohibited 5% 1% 0% 10% 7% 49% 1% 27% 6% 2% 2% 5% 4% 24% 10% 47% Don’t know; I’m not knowledgeable about our plans for Windows None; we plan to migrate from Windows to a different platform Not applicable; end users choose their OS We have specific plans to deploy but won’t start in the next 12 months We have specific plans to deploy Windows in the next 12 months We expect to migrate to Windows but have no specific plans yet We plan to skip Windows and wait for the next release We haven’t looked at Windows yet, so we don’t have a reaction 2012 Windows 8 (N=1,282)* 2009 Windows 7 (N=653) “What are your firm's plans for deploying Windows?" Base = North American and European IT hardware decision-makers Source: Forrsights Hardware Survey, Q3, 2009 *Source: Forrsights Hardware Survey, Q3, 2012
  • 30. © 2013 Forrester Research, Inc. Reproduction Prohibited 31 What it Means › Mobile Device OSs are easier and less costly to manage › The big opportunity for Microsoft lies in the AppContainer model – they are ALL IN on this › Help your customers understand the implications of this and simplify their ops whenever possible with newer platforms
  • 31. © 2013 Forrester Research, Inc. Reproduction Prohibited 32 Employee Spending on Technology For Work Will Continue to Increase, Along with Self-Support Horse Force 5
  • 32. How Employee Work Styles And Preferences Are Changing (Cont.) May 2013 “Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem”
  • 33. Many Info Workers Spend Their Own Money On Technology
  • 34. © 2013 Forrester Research, Inc. Reproduction Prohibited 35 What it Means › Services strategy must shift to embrace capabilities that foster consumerization › Take a portfolio approach › Consider marketing services directly to the employee
  • 35. © 2013 Forrester Research, Inc. Reproduction Prohibited 36 Example: Digital Workspace Delivery FINITE NUMBER OF ELEMENTS TO MANAGE, INFINITE PERMUTATIONS © 2012 Forrester Research, Inc. Reproduction Prohibited 36 Terminal Services (Shared Server-Based) Internally Hosted Virtual Desktops Cloud-Hosted Virtual Desktops Locally-Deployed Virtual Desktops Application Virtualization and Streaming Enterprise Application Store
  • 36. © 2013 Forrester Research, Inc. Reproduction Prohibited 37 Quick Recap › Force 1: Craft building gives way to industrialization with converged infrastructures › Force 2: Employee engagement and effectiveness become top priority › Force 3: Workforce mobility is expanding rapidly › Force 4: Microsoft is no longer leading the device OS market › Force 5: Employee tech spending and self- support continue to increase
  • 37. © 2013 Forrester Research, Inc. Reproduction Prohibited 38 The Case for Embracing the Changes…
  • 38. These high performers seek . . .
  • 39. . . . time and tools for engagement . . .
  • 40. . . . and adaptability to changing conditions.
  • 41. What science knows about motivation…
  • 42. Motivation 2.0 = Extrinsic: work faster, make more money, keep your job…
  • 43. Motivation 3.0 = Intrinsic motivation 1. Autonomy (our desire to be self-directed) 2. Mastery (our urge to make progress and get better at what we do) 3. Purpose (our yearning to contribute and be part of something greater than ourselves) When these come together, we can experience “flow.”
  • 44. Conditions of flow 1. Clear goals (expectations and rules are discernable) 2. A high degree of concentration on a limited field of attention 3. Direct and immediate feedback (examples: video game and programming) 4. Balance between ability level and challenge 5. A sense of personal control over the situation or activity 6. The activity is intrinsically rewarding.
  • 45. The higher the complexity, the more flow matters! Source: Mihaly Csikszentmihalyi via Stefan Falk, Ericsson
  • 46. How flow in action saved an airline
  • 47. How flow in action saved $20M
  • 48. How “20% Time” Builds New Businesses
  • 49. Consumerization Fuels Productivity, Customer Service Base: 1045 Information workers; Source: Forrsights Workforce Employee Survey, Q4 2012 What do you feel are the benefits of using a personal device or application you’ve downloaded, chosen, or paid for on your own for work? (Select all that apply) 44% 51% 53% 56% 65% Allows me to better serve our customers Makes it easier for me to solve business problems Higher job satisfaction Allows for a better work/life balance Makes me personally more efficient and productive
  • 50. © 2013 Forrester Research, Inc. Reproduction Prohibited 51 77% of Developers Code on Personal Time Source: Forrsights Developer Survey, Q1 2013 Why do you spend your own time developing applications/websites? 54% 68% 71% 71% To improve my own productivity at work As part of a personal hobby or pastime To keep my skills sharp by learning new technologies I generally enjoy programming and learning about new technologies Base: 1,569 Software developers who spend time on personal projects
  • 51. © 2013 Forrester Research, Inc. Reproduction Prohibited 52 Base: 690 North American and European enterprise software developers; Source: Forrsights Developer Survey, Q1 2013 Cloud developers are building for a wider range of platforms “Which of the following device types do you target with the software you develop or design?” 1% 1% 1% 9% 16% 2% 10% 25% 13% 14% 19% 22% 41% 58% 71% 8% 8% 9% 13% 15% 17% 23% 40% 42% 45% 45% 50% 60% 77% 81% Smart TV (e.g., Yahoo Widgets, Google TV)/currently support In-vehicle infotainment (e.g., in-car GPS, Microsoft Sync) Game console Embedded device Mainframe Feature phone Non-x86 servers (e.g., Power, Sparc) Intel (x86) servers Tablet Smartphone (e.g., iPhone, Galaxy III) Ultrabook Netbook Browsers (e.g., Chrome, IE 9, Safari) Notebook/laptop Desktop PCs Cloud users Non-cloud users
  • 52. © 2013 Forrester Research, Inc. Reproduction Prohibited 53 Base: North American and European enterprise software developers; Source: Forrsights Developer Survey, Q1 2013 Cloud developers are widely using open source technologies “Which of the following classes of open source software tools/frameworks have you used for development or deployment in the past 12 months?” (Select all that apply) 4% 31% 3% 4% 5% 3% 3% 6% 16% 6% 10% 16% 22% 35% 32% 32% 33% 2% 3% 20% 20% 21% 21% 22% 24% 26% 30% 31% 35% 45% 54% 57% 58% 66% Other (please specify) Have not used open source software Management and monitoring (e.g., Nagios, Cacti, Shinken) Release/deployment management tools (e.g., Chef, Cf Engine, Puppet) NoSQL DBMSes (e.g., Apache Hadoop, MongoDB, Riak, Couchbase) Business applications (Sugar CRM, Bravo) Portals or mashup servers (e.g., Liferay, JBoss Portal, eXo) Business intelligence tools (e.g., BIRT, Jasper Reports, Spago) SCM tools (e.g., Git, Subversion, Mercurial) Content management systems (e.g., Alfresco, Drupal) Application frameworks (e.g., Spring, Rails, Zend) Build and release management tools (e.g., Hudson/Jenkins, Maven, Ant) Application server (e.g., JBoss, Tomcat) Development IDEs (e.g., Eclipse, NetBeans) Relational DBMSes (e.g., MySQL, PostgreSQL, SQLite) Web servers (e.g., Apache, nginx) Operating systems (e.g., Red Hat Linux, Suse, Android) Using cloud computing/elastic applications (N = 125) Not using cloud computing/elastic applications (N = 572)
  • 53. © 2013 Forrester Research, Inc. Reproduction Prohibited 54 Base: 124 North American and European enterprise software developers; Source: Forrsights Developer Survey, Q1 2013 Enterprise cloud developers primarily use IaaS “Which of the following cloud-based services have you employed on a regular basis?” (Select all that apply) 5% 15% 15% 15% 19% 19% 21% 23% 27% 29% 31% 32% 37% 45% 48% Don’t know Nonrelational database Mobile back end BPM Application-level caching Content delivery network Integration (e.g., Dell Boomi, IBM Cast Iron) Message queuing Social (e.g., salesforce.com Chatter) Content management Messaging Development tools/IDE (e.g. Cloud9, Cloud Foundry) Relational database (e.g. SQL Azure) Storage Compute (e.g., Amazon EC2, Microsoft Azure VM Role)
  • 54. IT Department Priorities are Out of Phase with Demand © 2012 Forrester Research, Inc. Reproduction Prohibited 55 Source: Forrsights Hardware Survey, Q4 2012 INTEREST IN KEY FLOW ENABLERS REMAINS LOW
  • 55. How IT priorities will shift… 56 TO HETEROGENEOUS OS AND DEVICE SUPPORT, SELF-ENABLEMENT AND CLOUD © 2012 Forrester Research, Inc. Reproduction Prohibited
  • 56. © 2013 Forrester Research, Inc. Reproduction Prohibited 58 Services Survey Results
  • 57. July 2013 “A Mixed Outlook For The Global Tech Market In 2013 And 2014”
  • 58. © 2013 Forrester Research, Inc. Reproduction Prohibited 60 Base: 488 North American and European enterprise IT services decision makers; Source: Forrsights Services Survey, Q2 2012 Improved Customer Engagement and Employee Empowerment Are Driving Vendor Selection How will (or has) the rise of new technologies for engaging customers, empowering employees, and collaborating with partners impact your IT services spending over the next 12 months? 44% 31% 26% 23% 22% 21% Choose new suppliers with specialized technologies and processes for improved engagement) Use more public as-a-service offerings like testing-as-a- service or storage-as-a-service Hire a third party to help us integrate the new systems with the core enterprise applications Hire a third party to help us develop new customer/partner applications for smartphones Reduce spending on traditional ERP/accounting systems to free up money for investment in new systems Hire a third party to help us develop new customer/partner applications for tablets
  • 59. © 2013 Forrester Research, Inc. Reproduction Prohibited 61 Base: 3659 Global enterprise IT decision makers; Source: Forrsights Budgets and Priorities Tracker Survey, Q2 2012 Services-Specific Spending Priorities Which of the following initiatives are likely to be your IT organization top technology priorities over the next 12 months? 31% 29% 26% 23% 20% 21% 21% 18% 19% 15% Mobile applications & middleware Systems integration & project work IaaS IT technical consulting SaaS Applications management &… Infrastructure management &… Big data solutions Maintenance & support services Offshore services Increase 5%-10% Increase 10% or more
  • 60. What it all means to you is . . .
  • 61. © 2013 Forrester Research, Inc. Reproduction Prohibited 63 How Do You Bring it All Together? › Indian services firms have so much opportunity to change perceptions and lead from the front › It will take more investment in human capital and innovation leadership › India can capitalize on innovation thought leadership in IT services with fresh ideas › Discussion: I want to challenge you to think about what are India’s strengths • Context: Amazon, Microsoft – both ran cloud scale infrastructures and never saw their applications to enterprise until much later.
  • 62. Thank you David K. Johnson +1 303-522-0579 dajohnson@forrester.com Twitter: david_kjohnson Blog: blogs.forrester.com/david_johnson LinkedIn: www.linkedin.com/pub/david-johnson/3/720/610/

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