Social v/s Traditional
NASSCOM MarTech Confluence 2015
It is not either/or.
It’s both.
1.25 b
800 m
350 m
Overlapping Experiences
160 m
150 m
Total Population
Mobile Users
TV Viewers
Internet Users
Smart Devic...
The Key
1. Brand
2. Acquisition Cost per Customer
Much is made of the new digital world
Apparently all the rules of customer
engagement have changed
We have to unlearn ever...
Media vehicles change…
What matters is the MESSAGE
“Every sale has five basic
obstacles: no need, no
money, no hurry, no desire,
no trust.”
Zig Ziglar
“The customer is not a
moron, she is your wife.”
David Ogilvy
“A brand is no longer
what we tell the consumer
it is — it is what consumers
tell each other it is.”
Scott Cook
“Profit in business comes from
repeat customers, customers
that boast about your project or
service, and that brings frien...
“Making promises and
keeping them is a great
way to build a brand.”
Seth Godin
“The real fact of the matter is
that nobody reads ads. People
read what interest them, and
sometimes it's an ad.”
Howard L...
“Make it simple. Make it
memorable. Make it
inviting to look at. Make it
fun to read.”
Leo Burnett
“We are so busy measuring
public opinion that we
forget we can mold it.”
Bill Bernbach
Search, share, brag, chat,
compare, like, learn, dislike,
save, store, grow, build, buy,
trade…
These words best describe ...
Search, share, brag, chat,
compare, like, learn, dislike,
save, store, grow, build, buy,
trade…
These words best describe ...
“For every action, there is an
equal and opposite reaction
plus a social media
overreaction”
Thank you
Newton’s Fourth Law
NASSCOM MarTech Confluence 2015, Short Keynote: Social vs Traditional, Speaker Sameer Nair
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NASSCOM MarTech Confluence 2015, Short Keynote: Social vs Traditional, Speaker Sameer Nair

NASSCOM MarTech Confluence 2015, Short Keynote: Social vs Traditional, Speaker Sameer Nair
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - NASSCOM MarTech Confluence 2015, Short Keynote: Social vs Traditional, Speaker Sameer Nair

  • 1. Social v/s Traditional NASSCOM MarTech Confluence 2015
  • 2. It is not either/or. It’s both.
  • 3. 1.25 b 800 m 350 m Overlapping Experiences 160 m 150 m Total Population Mobile Users TV Viewers Internet Users Smart Device Internet Users Online Video Viewers # Individuals Source: India Census/FICCI-KPMG/Comscore/Industry Data 160 m Radio Listeners 900 m 170 m Social Media Users 100 m Cumulative Readership of Top 15 Newspapers 1.25 b 800 m 900 m 350 m 170 m 150 m 160 m 160 m 100 m
  • 4. The Key 1. Brand 2. Acquisition Cost per Customer
  • 5. Much is made of the new digital world Apparently all the rules of customer engagement have changed We have to unlearn everything we know and create new marketing philosophies and tools I thought I’d test this hypothesis By taking some golden rules of marketing, advertising, sales, products and customers… to see whether they still apply…
  • 6. Media vehicles change… What matters is the MESSAGE
  • 7. “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar
  • 8. “The customer is not a moron, she is your wife.” David Ogilvy
  • 9. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” Scott Cook
  • 10. “Profit in business comes from repeat customers, customers that boast about your project or service, and that brings friends with them.” John Wanamaker
  • 11. “Making promises and keeping them is a great way to build a brand.” Seth Godin
  • 12. “The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.” Howard Luck Gossage
  • 13. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
  • 14. “We are so busy measuring public opinion that we forget we can mold it.” Bill Bernbach
  • 15. Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade… These words best describe humanity – from hunter-gatherers to farmers to civilization – for the last 100,000 years!
  • 16. Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade… These words best describe humanity – from hunter-gatherers to farmers to civilization – for the last 100,000 years! And these are the most commonly used terms in new media I find that fascinating.
  • 17. “For every action, there is an equal and opposite reaction plus a social media overreaction” Thank you Newton’s Fourth Law

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