Natalie McCallum CV
Published on: Mar 3, 2016
Transcripts - Natalie McCallum CV
A highly committed,self-driven, efficient andinnovativeSales & Marketing professionalwith
significant sales & Marketing experience of working within theUAE, UK andSouthAfrica. Able to
engagewithpeople at all levels. A goodteamplayer with a provenability to work in a fast past
paced, hands-onenvironment,Apassionatebrandmanager,whocan work toand meet tight
deadlines without compromising quality.
Set up and managed a successful 3 day conference for 355 people and 24 speakers from the UAE,
UK and other GCC countries,under the patronage of H.E Sheikh Nahayan Mabarak Al—Nahayan.
Set up and managed the successful Clinic Grand Openingevent, in October 2014,which was
attended by over 200 people, including VIP’s fromKing’s College Hospital London,HAAD
dignitaries,British Ambassadorand many more important guest. This event was inaugurated by
Professor the Lord Kakkar.
Organised and directed our Clinic promotional video which has been created to help market the
clinic. See link for video - https://www.youtube.com/watch?v=dzCPpqPi1z4
KING’S COLLEGE HOSPITAL CLINICS Abu Dhabi, UAE 2014– Present
King’s College Hospital London,one of the UK’s leadingteachinghospitals,has broughtits expertiseto Abu
Dhabi with the opening in October 2014 of its clinic in theShiningTowers Al Khalidiyah,spread over 2,500
squaremetres, KCH Clinicsismanaged and staffed by UK-trained and accredited staff,It offers a combination
of consultant-led primary careservices,as well as specialistconsultant-led services.The Clinic offers day-care
services to patients requiring Paediatric,obstetrics and Gynaecology,fetal medicine, family medicine, internal
medicine, dietetics and Paediatric / adultliver and gastro-enterology care.
Marketing and HR AdministrationLead
Lead the marketing campaign for this ‘green field project’by organising corporateevents, exhibitions,
onlineand local advertisingcampaigns
Developed and managed the clinic’ssocial media network, see
Managed a 3 day conference which was successfully attended by 355 delegates and 24 speakers from
the UAE, UK and other GCC countries.
Set up and managed school events that were attended by over 1500 families which
Marketing events Raised awareness of the clinic increasingpatientcounts by 150%. Over 3 months
Natalie de Sousa McCallum
Marketing & HR AdministrationLead
Phone : (+971) 56 176 3795 Email : -firstname.lastname@example.org -
Al Reem Island, Abu Dhabi
European Passeport, Married, No Dependants
Natalie de Sousa McCallum / RESUME P a g e | 2
Manage daily activities with PR,press and marketing communication agencies
Management of sponsorships for conferences and corporate events.
Organisingand directingClinic promotional video https://www.youtube.com/watch?v=dzCPpqPi1z4
Develop partnerships & relationshipswith third parties to meet strategic objectives.
Assessment and selection of suitablehotel accomodation for VIP guests.
Identifying and developing key advertisingopportunities within the national press (English and Arabic)
Set up and Mange Onlinecampaigns,web site, use of digital/social media and SMS blasts.
Manage Develop and maintain the clinic’ssocial media media websites
Management reporting to Clinic Directors on the effectiveness of strategies/campaigns
Human Resources / administrative tasks
Active rolein supportingthe Clinic setup of Human Resources
Developing policies and procedures,DrivingAbu Dhabi Health Authority (HAAD) licensingfor Clinical
Set up and managingstaff accomodation.
Manage recruitment program planning.
Job Advertising through social media,newspapers and magazines.
Creation of spreadsheets,trackers,presentations and documentation for the Human Resources
Patient information documents
Business cards Managementfor the Clinic team
Set up and managed employee handbook, banners,and other printingmaterial.
Manage, office stock, set up and manage suppliers,order supplies as necessary.
Maintain the Annual leave for employees, complete absence and trainingrecords of staff.
Assistingwith the copy writingof marketing materials.
Liaisingon a daily basis with clients ,customers and suppliers.
Roll out the Barrel Trust, Newport, Isle of Wight 2013 – 2014
Nonprofit Charity providing Rotary water Barrels to underdeveloped countries
Main Duties and Responsibilities:
Searchingfor trustfunding organisations to contact Helpingorganiseevents & contact media
Designinga new website Advertising& Promotion Networking
APPLE HOME IMPROVEMENTS – Isle of Wight, England 2012 – 2013
Telcan Marketing Supervisor
EXECUTIVE BRANDINGWORKSHOP, AbuDhabi,UAE 2014
OPEN STUDY COLLEGE – ENGLAND 2013
NCFE LEVEL 4 EVENT MANAGEMENT& WEDDING PLANNING
BIIAB – LEVEL 2 AWARD FOR PERSONAL LICENSE HOLDERS 2012
EQIVALINT TO A LEVEL - NORTHLANDS GIRLS HIGH SCHOOL – SOUTH AFRICA 2000-2004