What the F@c% is Social Media? And [more importantly] why should I care?
700 billion minutes are spent on Facebook each month
Gary Vaynerchuk• http://youtu.be/lcqCAqZtedI
Some Basic Definitions• The Internet• The World Wide Web• Website• URL• Domain name• Interweb• Webernet
The Internet & World Wide Web• 2 Different things• The Internet – The network• The World Wide Web – How you access it
Website, Domain Name, & URL
Interweb & Webernet • These are things that do not exist. Avoid this terminology. ...
Social Media: The Web 2.0• The Web 1.0 • Web 2.0: The next – Google generation… –...
How do you “do” social media?• The reverse of everything you know about marketing• Push v. Pull• Broadcast v. One-on-One•...
What to do:• Make a plan• Set SMART goals – Specific, measurable, attainable, realistic, timely• Be consistent• Sti...
What not to do:• Don’t be pushy• Don’t spam• Don’t try to grow your network too quickly• Don’t try to sell• Don’...
Great Content: What is it?• Created for your ideal customer• Helpful, informative, and entertaining• Sent out on a consist...
Some social media sites:
And some more:
And a few more
A couple others… but this isn’t all of them…
Where to begin?
The Big 4
Google+
Google+• Male-dominated• 25-34• Middle Class• Techies• Inactive Majority- Only 17% Usage• Peaked at 13.4 Million Unique Vi...
Pinterest
Pinterest• Female-dominated• 25-34• $100,000+ Income• Parents (Moms)• 1.36 Million Visitors per Day• Unique visitors incre...
TwitterStill paying attention?
Twitter• 465 Million Accounts• 175 Million Tweets per Day• 8% of US Internet Users• Hispanic female, 20-Something, Attende...
Facebook
Facebook• 845 Million Monthly Active Users• 100 Billion Connections• 1 of 5 Pageviews• 75% of Millennials (18-29) are on F...
Good Examples
Learn from these Misteaks
Ads and Posts: Not the Same Thing
Other Networks to Know
Recruiting new employees
What do we do again??• Post “Great” content: – Created for your ideal customer – Helpful, informative, and entertaining ...
Brands to Follow
Brands to Follow
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Nassau Broadcasting - Social Media for Business

Help your clients learn how to use social media effectively as a part of their marketing strategy!
Published on: Mar 3, 2016
Published in: Education      Technology      Business      
Source: www.slideshare.net


Transcripts - Nassau Broadcasting - Social Media for Business

  • 1. What the F@c% is Social Media? And [more importantly] why should I care?
  • 2. 700 billion minutes are spent on Facebook each month
  • 3. Gary Vaynerchuk• http://youtu.be/lcqCAqZtedI
  • 4. Some Basic Definitions• The Internet• The World Wide Web• Website• URL• Domain name• Interweb• Webernet
  • 5. The Internet & World Wide Web• 2 Different things• The Internet – The network• The World Wide Web – How you access it
  • 6. Website, Domain Name, & URL
  • 7. Interweb & Webernet • These are things that do not exist. Avoid this terminology. • Yes, seriously.
  • 8. Social Media: The Web 2.0• The Web 1.0 • Web 2.0: The next – Google generation… – Email – User-generated content – HTML – Crowd-sourcing – Users are consumers of – Social Media content – Mobile What’s next?
  • 9. How do you “do” social media?• The reverse of everything you know about marketing• Push v. Pull• Broadcast v. One-on-One• Conversions & Conversations• Get comfortable with change• It isn’t an exact science… It’s a new frontier• Is it really free?• Where do you start?
  • 10. What to do:• Make a plan• Set SMART goals – Specific, measurable, attainable, realistic, timely• Be consistent• Stick to your brand image• Share great content• Be engaging• Be a good listener
  • 11. What not to do:• Don’t be pushy• Don’t spam• Don’t try to grow your network too quickly• Don’t try to sell• Don’t use traditional marketing techniques• Don’t forget to say “Thank you”
  • 12. Great Content: What is it?• Created for your ideal customer• Helpful, informative, and entertaining• Sent out on a consistent basis• Can “go viral” quickly and easily• Linked to your website (ideally a product, service, or blog)• Includes a call to action
  • 13. Some social media sites:
  • 14. And some more:
  • 15. And a few more
  • 16. A couple others… but this isn’t all of them…
  • 17. Where to begin?
  • 18. The Big 4
  • 19. Google+
  • 20. Google+• Male-dominated• 25-34• Middle Class• Techies• Inactive Majority- Only 17% Usage• Peaked at 13.4 Million Unique Visitors per month (declining)• 61% of Top 100 brands use Google+ Pages
  • 21. Pinterest
  • 22. Pinterest• Female-dominated• 25-34• $100,000+ Income• Parents (Moms)• 1.36 Million Visitors per Day• Unique visitors increased 2,700% (May 2011- 12)• Apparel retailer traffic up 289%
  • 23. TwitterStill paying attention?
  • 24. Twitter• 465 Million Accounts• 175 Million Tweets per Day• 8% of US Internet Users• Hispanic female, 20-Something, Attended College• Media outlets are by far the most active users• 77% of Top 100 Companies use Twitter• 24% check updates every day; 21% never check
  • 25. Facebook
  • 26. Facebook• 845 Million Monthly Active Users• 100 Billion Connections• 1 of 5 Pageviews• 75% of Millennials (18-29) are on Facebook• Largest publisher of all US display ad impressions• 39% of business owners plan to spend money on Facebook ads this year• 27% of interaction comes through the newsfeed- the most important place to reach fans• Advertising shows effects similar to TV
  • 27. Good Examples
  • 28. Learn from these Misteaks
  • 29. Ads and Posts: Not the Same Thing
  • 30. Other Networks to Know
  • 31. Recruiting new employees
  • 32. What do we do again??• Post “Great” content: – Created for your ideal customer – Helpful, informative, and entertaining – Sent out on a consistent basis – Can “go viral” quickly and easily – Linked to your website (ideally a product, service, or blog) – Includes a call to action
  • 33. Brands to Follow
  • 34. Brands to Follow