San Diego, California – – 858.947.8999
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NATALIE SIEBUHR - 858.947.8999
SONY (Continued)
National Product Trainer – Digital I...
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Natalie A. Siebuhr Resume

Published on: Mar 3, 2016

Transcripts - Natalie A. Siebuhr Resume

  • 1. NATALIE SIEBUHR San Diego, California – – 858.947.8999 MARKETING – PROJECT MANAGEMENT - MERCHANDISING Dynamic Marketing Manager with 15+ years diverse experience in Retail Marketing, Merchandising, Project Management, and Training. Effectively cultivated, negotiated and managed marketing and merchandising programs for Sony’s retailer portfolio. Highly energetic, enthusiastic and innovative leader with strong interpersonal skills who excels in building relationships and working in a team atmosphere. o Retail Merchandising o Project Management o Promotions Management o Visual Merchandising o Brand Management o Budget & Forecasting o Product Training o Product Launches o Tradeshow Management PROFESSIONAL EXPERIENCE SONY ELECTRONICS INC. – San Diego, California 1999 - 2014 Retail Marketing Manager – Digital Imaging 2008 - 2014 Managed all Cyber-Shot, Handycam and Alpha marketing materials and displays implemented at retail. o Created and launched over 35 separate display projects, supporting new product launches and marketing campaigns that resulted in an overall average ROI of 21%. o Launched merchandising initiatives including point-of-purchase literature and product packaging that supported Sony’s overall marketing campaigns. o Deployed 500 retail displays and implemented numerous point-of-purchase materials for Sony’s NEX-5 camera launch, which resulted in a 15% increase in year over year sales. o Reduced retail marketing costs 20% annually by working closely with preferred vendors and negotiating pricing and fees while ensuring the continuation of enhancements and services. o Lead the Retail Marketing department in managing projects, preparing accurate monthly forecasts, and budget reports to track spending. o Received 7 Point of Purchase Advertising International (POPAI) Awards. Product Information Manager (Marketing Manager) – Personal Audio 2005 - 2008 Initiated and managed the product launch process and collaborated with business unit leads to create new assets and leverage existing assets for training, retail, and tradeshow placement. o Created consumer messaging and technical specification documents for over 100 products annually for internal and external reps to improve Sony product advantage discussion points and redirect product objections. o Developed product related literature, including training guides and PowerPoint presentations highlighting new products and technologies to educate all internal and external sales associates, which influenced annual assortments and provided maximum customer support. o Conceptualized and created new training structures and training content, such as online training, which increased understanding of Sony products and services and achieved department sales goals. o Proofread and co-authored technical documents, executed product demonstrations and interviewed the press, which strengthened market perception of Sony’s personal audio products and technologies. o Managed product asset database and product samples and played a key role in streamlining and organizing the sample management process.
  • 2. Page 1 of 2 NATALIE SIEBUHR - 858.947.8999 SONY (Continued) National Product Trainer – Digital Imaging 2002 - 2005 Educated and trained national and regional sales associates and internal employees on all Sony digital imaging products and technologies. o Developed and delivered sales training presentations for launch of new consumer electronic technologies such as: High Definition Camcorder, MiniDV Camcorder, NightShot Technology and 3 CCD Sensors. o Contributed to Sony’s #1 digital imaging market share via effective content creation, sales trainings, product demonstrations and communication skills. o Planned and executed annual Retail Specialist Workshops, 2002-2005. o Educated media and potential clients on digital imaging products and technologies at press events and trade shows such as the Consumer Electronics Show (CES) and the Photo Marketing Association Show (PMA) in order to establish the Sony brand. o Awarded Sony’s “Training Team of the Year”, 2001 and 2002. Retail Account Specialist 1999 - 2002 Responsible for educating retail sales associates and developing strategies to maximize sell through on all Sony products within the Michigan and Ohio territory. o Organized and maintained a monthly visit schedule to over 70 retail accounts including Best Buy, Circuit City, ABC Warehouse and HH Gregg’s. o Provided feedback to Sales and Product Marketing Managers on product sell through, competitors, objections and merchandising display issues. o Managed and maintained display merchandising execution and drove product sell through by on-site training and assisted selling. o Served as the team leader, aggregating information and producing monthly reports on business trends and competitive strategies. o Supported Sony at trade shows and special events such as the Consumer Electronics Show (CES), the Photo Marketing Association Show (PMA) and Sony’s internal Open House. THINGS REMEMBERED – Cleveland, Ohio Visual Merchandiser 1995 - 1998 1995 - 1998 Created Merchandising standards for Things Remembered retail locations throughout the United States. o Developed product merchandising solutions and merchandising guides, ensuring uniformity throughout 1500 retail locations. o Worked with national planners and buyers to develop optimal assortment mix, which enabled them to achieve sales plans and profit margins. o Launched monthly promotional campaigns to1500 retail locations. EDUCATION Bachelors of Science, Communications – Ohio University – Athens, Ohio COMPUTER EXPERIENCE Operating Systems and Software o Microsoft Windows o Microsoft Excel o Microsoft PowerPoint o Microsoft Word o Microsoft Outlook o Adobe Acrobat o Ariba Software o Microsoft SharePoint
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