TO: TO WHOM IT MAY CONCERN
FROM: JEFF HALL, CEO, “THE LATEST” (TheLatest.com, Inc.)
SUBJECT: NATALIE SKOGSBERG
DATE: Feb...
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NatalieSkogsberg

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NatalieSkogsberg

  • 1.   TO: TO WHOM IT MAY CONCERN FROM: JEFF HALL, CEO, “THE LATEST” (TheLatest.com, Inc.) SUBJECT: NATALIE SKOGSBERG DATE: February 4, 2015 I am a newspaper veteran (former VP, Kansas City Star; president, Valley and Ventura County editions, Los Angeles Times; founder, Westside Today). In recent years, I’ve been involved in an online startup called “THE LATEST” (thelatest.com). We haven’t launched yet but we’re getting closer. We hope to go live sometime in summer of 2015. As we move closer and closer toward becoming a “real” company, I wanted to get an HR intern involved to help me put together a company policy manual. Natalie Skogsberg jumped in and quickly took over this project. In addition, she urged me to create job descriptions for all, which she also spearheaded. Natalie is a very no-nonsense, take-charge person. Whatever I asked her to do, she did quickly and well. She took it upon herself to contribute more than I asked. Natalie needs no baby-sitting. Nobody at our startup is as yet getting paid and Natalie participated in discussions about a “sweat equity” program we want to employ that will enable participants to earn shares of stock in our company. Natalie is now conversant in this topic as a result of her time with THE LATEST. We are waiting for the lawyers to put the finishing touches on this program. Similarly, we are currently in a “hurry up and wait” situation as our programmers continue to program the site. Right now, there is little Natalie or our non-technical people can do to move our project forward, and it’s hard to keep the energy high. I think Natalie would be wise to get involved with a company that’s more established, more structured. I wish her well in this endeavor. If I can offer any more insight about Natalie, please don’t hesitate to call me at 310-709- 6215 or by email: jeffhall@thelatest.com.

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