Contact: +91 9819882098 ~ E-Mail:
| E-commerce | Digital Operations | Brand Mana...
Business Development:
 Research and analyze new e-commerce technologies to improve current techniques, optimize user expe...
Internal process:
 GM LOB Assortment Preparation for Foodhall, Aadhar, new initiatives and other formats
 Incentive plan...
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Natasha Daniel CV-4

Published on: Mar 3, 2016

Transcripts - Natasha Daniel CV-4

  • 1. NATASHA DANIEL Contact: +91 9819882098 ~ E-Mail: | E-commerce | Digital Operations | Brand Management | Strategic Planning and Merchandising | Seeking assignments in Digital Marketing with an organization of repute. Professional Profile  Presently associated with Trèsmode as Manager - Ecommerce Development  Previously worked for 1 year as Assistant Brand Manager with D’decor Home Fabrics Pvt Ltd. and 2 years as Senior Executive in General Merchandise - Planning Department with Future Value Retail Limited  Masters in Management Studies (Marketing) from N.L Dalmia Institute of Management Studies and Research, Mumbai  Skilful in organizing, interpreting and communicating market information to facilitate the decision making process of top management  An analyst, with a flair for adapting quickly to dynamic business environments  An effective communicator with good presentation, negotiation, relationship management and leadership skills.  Competent in implementing effective solutions to customer needs with an aim to improve their contentment Career Recital Since January ‘15 with Trèsmode as Manager - Ecommerce Development Key Deliverables: Digital Marketing:  Create monthly social editorial calendars and liaise with digital marketing teams and creative agencies to design and execute campaigns  Manage end-to-end content creation including product content writing, photography, seeding and marketing of content  Measure and report performance of all digital marketing campaigns to arrive at ROI  Create, manage and grow business presence across social media channels including Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram  Manage advertising campaigns on channels like Google AdWords, Facebook Ads, etc.  Worked on various tools like Google Analytics, Google Adwords, paid Facebook advertising, Refiral tool, Uptime Butler, Crazyegg, Peek, Hootsuite, Similar Web, Mailchimp and interfaces for other third party vendors like FedEx, Pay-U, etc.  Conceptualize ideas for the brand to engage with social influencers, digital PR, bloggers, Vloggers, etc.  Strategize brand tie-ups to acquire new customers and increase sales over sustained periods  Responsible for development and implementation of comprehensive marketing strategies and in-store activations & events to increase digital awareness. Website Design & Development:  Deliver all aspects of product lifecycle including design & development, content creation, key decisions, testing and final implementation of the website  Conceptualize and design entire product catalogue including content, imagery and product hierarchy  Played a cross functional role across merchandising, marketing, usability, UX design, analytics and IT  Plan and execute product shoots as part of digital VM  Curate highly optimized page content through use of appropriate SEO techniques
  • 2. Business Development:  Research and analyze new e-commerce technologies to improve current techniques, optimize user experience, increase sales and achieve operational efficiency  Design and implement digital acquisition strategies to acquire new customers  Recommend efficient business growth strategies to drive customer retention and increased sales  Track traffic trends and metrics using Google Analytics Operations:  Work with the creative team to strategically create innovative luxury brand packaging designs and concepts  Budget and forecast appropriate levels of inventory to balance demand with capacity and ensure timely fulfillment  Establish end to end supply chain leading to lower TAT in order processing and execution  Implement channels for various payment modes including third party payment gateways, COD partners, etc. July ‘13 to August ’14 with D’decor Home Fabrics Pvt. Ltd as Assistant Manager - Brand & Retail. Key Deliverables: Strategy:  Developing the annual and project specific branding strategy based on product segment and customer profile  Creating and executing launch initiatives and post launch market support activities  Overseeing social media plans & improving usability, content & reach on digital platform  Establishing brand strategies and media communication for exclusive D’decor boutiques and SIMONE – a concept luxury home store Operations:  Evaluating the brand communication mix for ATL/BTL promotional activities in line with product strategy agency, PR agency, event agencies and vendors  Coordinating with International creative agencies for designing and formulation of new brand deliverables  Implementation of outdoor, print and TV media campaigns for the brand  Managing the redesign of corporate website based on brand design and trends  Launching and coordinating for Indian exhibitions, events, promotional campaigns for the brand  Carefully tracking actual spends and ensuring costs are within the overall budget allocated Since JULY 2011 with Future Group, Mumbai as Senior Executive In General Merchandise Planning Department Key Deliverables: Customer:  Representing GM for Foodhall  Co-ordination with FEC for GM requirements for formats like Big Bazaar & Foodhall  Co-ordination within category teams as and when required  Understanding customer behaviour and preferences for new GM Initiatives and planning assortment accordingly  Performance analysis and tracking for Big Bazaar & Foodhall
  • 3. Internal process:  GM LOB Assortment Preparation for Foodhall, Aadhar, new initiatives and other formats  Incentive planning for GM team  PO approval for local and import orders  Undertaking research for new GM Business models (Neighborhood concept, Franchise model, etc.) Academic Projects Title Gauging Consumer response and identifying the Target Group Clients Indica Vista & Zee TV Company Draft FCB ULKA Advertising Duration May’10 to July’10 Scope The objective of the project was to conduct qualitative research for clients in terms of sampling and conducting surveys to understand target customer mindset and product performance and suggest alterations in the product for better functioning in future Scholastics 2011 Masters in Management Studies (Marketing) from N.L Dalmia Institute of Management Studies and Research, Mumbai with 68.56% in 3rd & 4th Semester 2008 B.Sc (Biotechnology) from Mithibai College, Mumbai with 71.63% 2005 HSC from Mithibai College (Science), Mumbai with 77.63% Certifications o Currently pursuing Certified Digital Marketing Master program with Digital Vidya, approved by Vskills, a Government of India initiative o Certified in Advanced Excel by Sciffer Technologies o Underwent SAP Training with Future Knowledge Services Accolades  Appreciated for the efforts by Account Planning Team in Draft FCB ULKA Advertising  Served as:- o CEO – Maadhyam: An All India Paper Presentation Competition” in NLDIMSR o Joint CEO – Aakarshan 2011: Socio-cultural Event in NLDIMSR o CEO – DMall: Retail Trade Fair Event in NLDIMSR  Active member of the organizing committee for Mirage: The Annual Marketing Seminar Marketing in NLDIMSR  Awarded “Miss Aakarshan 2010” in NLDIMSR’s biggest Socio-cultural event Aakarshan  Awarded First Place in NLDIMSR Marketing Club’s ACE - Debate Competition  Actively involved in various college festivals and events Personal Dossier Date of Birth 4th August, 1987 Address B-7 Queens Corner, Sitladevi Temple Road, Mahim West, Mumbai 400016 Linguistic Proficiency English, Hindi and Marathi Location Preference Mumbai LinkedIn Profile

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