Natasha Maclean
PROFILE
An experienced projects, communications and events professional, specialising in
alumni relations....
Natasha Maclean – Pg2
Achievements
 Won twelve new catering contracts on behalf of Urban Caprice with key venues
includin...
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Natasha Maclean Alumni CV Jan 2016 v2

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Natasha Maclean Alumni CV Jan 2016 v2

  • 1. Natasha Maclean PROFILE An experienced projects, communications and events professional, specialising in alumni relations. A methodical strategist and creative thinker with meticulous attention to detail. SKILLS Strategy & planning Research & reporting Strategic communications Event production Digital marketing Budget management Negotiation Presentation Team management EXPERIENCE BRITISH BROADCASTING CORPORATION, May 2014 - present Alumni Relations Manager (fixed term contract) Researching, planning, delivering and developing a brand-new alumni programme and community for former BBC staff: working to BBC objectives and establishing Alumni targets; writing Year 1 and Year 2 strategy papers; championing the scheme internally; consulting with respected ex-BBC figures; brand development and digital marketing; negotiating a coveted alumni scheme package with BBC departments; exclusive alumni event production; initiating alumni engagement; strengthening the relationship between alumni and the BBC. Achievements  3,000 members signed up in the first year resulting in 30% direct engagement.  A well-received monthly newsletter achieving average 63% openings.  Increased support for the BBC during the Charter Review consultation period.  57 BBC Alumni events and ticket offers. Highlights include a particularly raucous preview screening of topical BBC satire ‘W1A’ and a family event for BBC One’s ‘Stickman’. BBC, May 2013 – May 2014 Event Producer (fixed term contract) Producing high-profile events: programme, season and brand launches; press events; hospitality at outside-broadcast locations; fundraising events; and conferences. Achievements  Successful delivery of industry event the ‘Technology Innovators Forum in London’ (TIF-In). Established successful working partnerships with the UKTI and Universal Music.  A launch event encapsulating the new BBC brand “BBC Arts” to 350 notable arts industry figures, generating positive press coverage and reviews. EVENT AGENCIES: URBAN CAPRICE and DESIGN SCENE, June 2010 – April 2013 Freelance Event Consultant Providing production and venue negotiation services to event agency clients including Bacardi Global Brands, Althorp, Swarovski and Hugo Boss. Initiating relationships and negotiating with London’s finest event locations. m. 07974 215358 e. natashamaclean@aol.com https://uk.linkedin.com/in/natash a-maclean-18968033
  • 2. Natasha Maclean – Pg2 Achievements  Won twelve new catering contracts on behalf of Urban Caprice with key venues including English Heritage London locations and the Royal Albert Hall.  Produced the glamorous ‘Martini Terrazza’ mobile event. Worked collaboratively with set designers in Paris managing the technical development and production of top-end furniture items. BBC, July 2009 – Nov 2009 Event Producer (fixed term contract) THE DAILY TELEGRAPH, April 2009 - July 2009 Freelance Campaign Manager Planning and managing an advertorial campaign for BMW in the Telegraph’s ‘Saturday’ magazine. Achievements  Successfully coordinated five individual reports from across Europe including filming, website, photography, copy, print, reader offers and talent within a tight timeframe. URBAN CAPRICE, Jan 2008 – April 2009 Freelance Event Consultant BBC, May 2001 – June 2007 Event Organiser BBC WORLDWIDE, Nov 1999 – May 2001 PA to Publisher Eve Magazine & Lifestyle Group EDUCATION Three ‘A’ levels - Business Studies, French, English Literature

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