ATASHA J. PEARCE SOCIAL MEDIA PROJECT
SPECIALISTN
Entrepreneurial, innovative professional with extensive social media exp...
Bachelor of Arts in Journalism NORFOLK STATE UNIVERSITY| Norfolk, VA | 2011
San Francisco, CA  910.478.7947  natashajpea...
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natasharesume2

Published on: Mar 3, 2016
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Transcripts - natasharesume2

  • 1. ATASHA J. PEARCE SOCIAL MEDIA PROJECT SPECIALISTN Entrepreneurial, innovative professional with extensive social media experience within diverse industries. Analytical strategist skilled in growing social media presence and tirelessly tracking and updating social media platforms for increased brand engagement. Excellent written and verbal communicator focused on maximizing resources and continuously brainstorming fresh content. Team-player with thorough knowledge of Microsoft Office, Prezi, WordPress, Adobe Illustrator, InDesign, Photoshop, Final Cut Pro, Google Docs & Analytics, Buddy Media, Sprinklr, Percolate. Areas of Expertise include: Social Media Content Development Launching Social Media Campaign Engagement Growth Marketing Analytics Pre/Post Production Image Editing Project Management Current Events/Pop Culture Staff Training & Leadership Problem Resolution PROFESSIONAL EXPERIENCE & NOTABLE CONTRIBUTIONS Big Heart Pet Brands/ The Creative Group • San Francisco, CA • 2015-Present COMMUNITY MANAGER Oversee and develop editorial content on multiple social media platforms such as Facebook, Pinterest, Instagram, and Twitter using automation software. Collaborate with external agencies to gather campaign content and create evergreen posts for distribution across social channel for top four pet food brands and coordinate with PR and Legal to manage crisis communication. CONTRIBUTIONS & PROCESS DEVELOPMENT: •Increased engagement rates and following for all four top brands across social channels by over 35%. •Monitor/maintain distinctive brand voices to identify high-level successes and brand recommendations across channels. •Oversee competitive brand marketing to leverage information in analytics reporting and promotion. Facebook/Talent Burst • Menlo Park, CA • 2015-Present SEARCH RANK ANALYST Collaborate with journalists to report breaking news and cultural events to public news feed within aggressive deadlines. Research daily trending news stories for updated information from reliable sources. Formulate insightful strategic direction based on observed trends and report back to team. KEY ACCOMPLISHMENTS: •Balance cross-functional responsibilities with ease during high volume hours. •Identify and implement tactical methods to streamline workflow for team and maximize productivity. •Enhance brand engagement through comprehensive knowledge and research of cultural trends and events. Wells Fargo/ Advantis Global • San Francisco, CA • 2014- 2015 SOCIAL MEDIA PROJECT MANAGER Managed regional and national campaigns with social media consultants and platform managers, reported campaign insights based on CTR analytics and provided recommendations to optimize growth. Created dynamic multi-media content and developed social media strategy. Created weekly/monthly social calendars for paid and organic content. KEY ACCOMPLISHMENTS: •Initiated adjustment of spend requirements using “pay per play” model to improve overall social media campaign. •Formulated innovative methods to leverage paid content and advertisements tailored to individual social media platforms. Perbacco Ristorante • San Francisco, CA • 2013-2014 SOCIAL MEDIA COORDINATOR Supervised quarterly employee benefits structure, scheduled and coordinated management and staff meetings, monitored social media accounts for current and affiliated restaurants, and drafted written responses for CEO without supervision. KEY ACCOMPLISHMENTS: •Implemented improvements to social media accounts that increased likes per post and followers by 41%. •Trained seven new employees emphasizing outstanding customer service and career development. PROFESSIONAL DEVELOPMENT Facebook Inc./Aditi Staffing • User Operations L’Occitane Stores • Social Media/Marketing Intern Gazel Inc. • Social Media Intern Hampton Roads Magazine • Lifestyle Editorial Intern EDUCATION Master of Fine Arts in Fashion Journalism ACADEMY OF ART UNIVERSITY| San Francisco, CA | 2014 San Francisco, CA  910.478.7947  natashajpearce@yahoo.com
  • 2. Bachelor of Arts in Journalism NORFOLK STATE UNIVERSITY| Norfolk, VA | 2011 San Francisco, CA  910.478.7947  natashajpearce@yahoo.com

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