Nathaniel Ward CV 3
Published on: Mar 3, 2016
Transcripts - Nathaniel Ward CV 3
Brand Manager / Sales and Operations Manager
A highly professional,dynamic,well presented and driven Brand Manager / Sales and Operations Manager
with vastexperience of maximisingtheawareness,sales and profitability of a brand. Strong negotiation skills
to increasebusinesspotential and profitability by reducingcosts and margins fromBrand Partners and
increasing sales,profitability and margins through our sales and merchandising force. Able to analysedata
and plan longand shortterm strategies to enable all areas of the business to achievelong and short term
growth through the realisation of targets and achievinghigh turnover. Experience of working in a fast paced,
highly competitive sales driven environment and ableto quickly understand the mission,vision and values of a
brand.Determined and driven to achieveall goals setout by drivingstandards,service,stock packages,visual
merchandising, staff & management development through consultativemanagement.
Brand Portfolio Current
FY16 Q1 grew TM Lewin South Africa to the UKs number one international partner outside of the UK,
surpassing countries such as Czech Republic, Australia (Meyer) and Nigeria to name a few.
Rosebank Flagship FSS and Sandton SIS pads are consistently the top 2 performing sites globally for TM Lewin
UK week in week out.
Launched 3 Standalone stores and 31 SIS pads in less than 2 years.
Successfully sponsored the South African Cricket team as their formal wear partner
Key Achievements: Launched 52 Tom Tailor doors within Edgars as well as 2 Standalone stores in Sandton City
and Westville Pavillion. Launched 29 TM Lewin stores within Edgars, 3 standalone stores in Rosebank
(Flagship) Westville and Baywest.
Previous Brands – Middle East
Jennyfer (France), 21 stores with an annual turnover of 30,000,000sr.Took Brand over at week 31 where the
Brand was -1,731 million sr on Business Plan and -675k (-4.9%) on LFL, at the closeof the financial year wk 52
we increased sales to +1,4million sr on businessplan and +1,709million (7.6%) on LFL.
Nike, Celio (French Menswear brand), Fifa (Multi brand consisting of Nike, Adidas and Fifa lifestyle range),
Nokia. Total Business consists of 36 stores, 3 Area Managers, 6 visual merchandisers, 4 merchandisers and
around 120 store staff. (60,000,000sr)
Brand Manager – Edcon March 2013 – Present
To implement and manage brands in linewith group strategy. Understand and effectively manage and
influenceconsumer perception and behavior.Execute from inception all aspects of brand that encompass
Ensuringthat ranges purchased reflect the essence of the brand
That the brand performance achieves set financial performance(revenue generation);
That the brand is marketed efficiently (Return on Investment);
Strategic brand relationships aremanaged effectively (market shareand profitability);
Execution of standalonestores to benchmark.
Budget & Financial management (GP and IMU) includingpricing
Marketing Planning:Intelligence, Segmentation And Customer Portraits
Process Improvement and Efficiency
People Management and training
Product Portfolio and Assortment
Supplier Relationship Management and Networking
Buildinginternal relationshipsand overseeingcommunications with regards to IT, logisticsand
Regional Manager UK and Czech Republic – Chequepoint Dec 2012 – April 2013
To oversee the activities and managementof branch staff,ensuringBranch Managers and Deputies are
competent in their duties and are not exposing branches to unnecessary risks.
To conduct regular branch meetings and manager’s meetings to ensure any local issues areidentified
and managed in accordance with Company guidelines.
Transfer of cash internally and externally is conducted in a discreet and timely manner in line with
Company rules, procedures and policies.
Responsibility for conducting local market research into services and rates provided by our market
competitors on a regular basis, ensuring the Company remains competitive and well priced.
To support managers in the establishment of a regular client base and to play a key role in the
generating of new ideas to generate activity.
To ensure all Bureau staff deliver a high standard of serviceto customers as well as an accuratelevel of
company products, knowledge and service
Responsibility for overseeing the management and training of new staff as well as conducting
performance testing on Branch Staff, to ensure they are acting within Company guidelines, rules and
Responsibility for the implementation of the Company’s Disciplinary procedureand co-coordinatingthis
process with the Human Resources / Recruitment Manager as well as Senior Management
Brand Manager / Sales and Operations Manager – Alhokair KSA Feb 2010 - May 2012
To plan,develop and direct all marketing& sales efforts of the brand.To maintain and strengthen
relationshipswith international brand partners as well as negotiatenew store openings, stock intakes and
margins. Responsiblefor coordinatingactivities of specialistsin production, sales,advertising,promotion,
research & development, purchasing, distribution & finance,with the ultimateaim of runninga profitable
Brand and effectively managingprofit and loss.
Delivery of Business Plan:Achieve & exceed the sales objectivein the business plan through periodic
brand performance review and taking tactical and appropriateactionsin compliancewith brand
standards to ensure the desired results areachieved. Monthly review with Board of Directors.
Visual Merchandising& Marketing: Organize the implementation of the visual merchandising&
marketing guidelines and standards in linewith the Brand Partner policies and standards
Loss Prevention: Ensure that the Loss Prevention policies,system& procedures are implemented in
all stores & that the discrepancies in stock inventory areinvestigated timely to minimize risk of
internal and external loss of store merchandise& revenues. Implement the inventory process &
contingency action plans to prevent shrinkage.
Budget Management: Ensure the effectiveness and improvement of the stores operating costthrough
monitoringof changes in expenditures & discrepancies & through on the efficient useof resources.
Store Projects:Organizethe design,opening, modification,refurbishmentor closureof stores in
accordancewith the Brand Development plans and standards.
People Management: Own the manpower planningand management of stores and its staff in order to
achievea work environment which supports and improves store and team performance. Implement
performance management via reviews,trainingand setting action plan to ensure growth of all staff at
Ensure Brand s Saudization level is maintained in linewith Company. Develop the staff and managers
to providecustomer serviceexceeding the customer’s expectation.
Store Operations:Store operatingcosts and expenditures are within the defined budgeted
General Manager – Aldo UK Feb 2009 - Jan 2010
To achievesales targets and key performance indicators.To constantly recruitand develop a successful sales
force. To maximisesales & profitability through staff productivity based on their £s per hour. To excel in
customer serviceso as to promote the company’s image of quality and professionalism.To never losesightof
our company vision:to make people feel good through our products and servicethat we provide every day.
Knowledge of fashion trends to advisecustomer on total look
General Store Manager – Hutchinson 3G UK Mar 2008 – Feb 2009
Responsiblefor drivingsales in a challengingcompetitivemarket place.Main priority is to run a profitableand
efficient store in every respect, by recruiting,leadingand developing a world classretail team. Never losethe
ability to see your store through the eyes of your customers. The look and feel of your store will belinked with
maximizingsales opportunities. Understandingthe market you and translatethatinto daily activities to make
the store profitable.
General Store Manager (Flagship) – Phones 4U UK June 2004 – Jan 2008
Maximisingsalesand profitof the store compliantly and to deliver exceptional customer serviceto all
customers and respecting all stakeholders.
Managinga largeteam of sales consultants,motivatingthem, trainingand developingand recruiting.
Setting and exceeding targets.
Supporting the development and retention of all staff
implementing a business strategy atstore level, drivingand communicatingnew initiatives. Control of cash,
stock and maintainingauditcontrols.
Jan 2008 - Jan 2012
Bachelor Of Business Administration (with majors in Business Management) G P A 3.21
Jan 2000 - Jan 2001
Diploma : Art & Graphics
Matric : Business Economics, Art, Graphics, English, Maths,Afrikaans,
Achievements: Top Brand Runner up award (Sports City) for Hajj 2010 (2nd best performing Brand for Hajj
2010 out of 72 Brands in Alhokair)
Ref : “Nathaniel came to Fashion retail with a very strong service / Sales background in various industries.
He has quickly grasped the various elements involved in running a Brand with KSA, showing due diligence to
P&L, OTB, marketing, Operations, merchandising and visual merchandising as well as bringing his sales flair to
It is fair to note that Nathaniel spends time with his managers, showing not telling them how to SELL and run
there store as a BUSINESS in it's own right.
A confident and impressive individual, who operates at high level and demands results.” December 28, 2010
Brett King, Divisional Brand Controllerat Fawaz Al Hokair Group.
Contact details: email@example.com